This Belongs To's New Swimwear Drop Takes Inspiration from Bond Girls
Meet the newest additions to the London-based label’s Bandera collection.
London-based lingerie label This Belongs To just dropped the latest instalment of its Bandera swimwear collection, debuting a new colorway dubbed “Bond-Girl White.” Unsurprisingly, the new colorway takes inspiration from the classic era of the Bond Girl, celebrating themes of confidence and empowerment.
Featuring the new colorway of its classic Bandera silhouette, the latest campaign also includes a sneak peek of the brand’s new Cyanotype bikini, set to launch at the end of the month. Leaning into the brand’s signature trompe-l’oeil style, seen in its Pinstripe Suit Trousers and Double Denim Print Trousers, the new bikini features an illusion-esque print in a bright blue colorway.
As for the campaign itself, the new visuals were creative directed and styled by brand founder Alia Mehta, produced by Rosie Bell and shot by Sandra Ebert, captured at Mehta’s grandparents’ strawberry farm on the south coast of England.
Take a look at the newest additions to the Bandera collection above and head to the This Belongs To website to shop.
In other swimwear news, Mahalia and RAQ Apparel dropped a fuller-bust friendly collection.
