Toys, Trinkets and Charms To Add to Your Wish List... And to Your Bag
From Stüssy’s lighter holder to Jellycat’s “Toastie Vivacious Red Aubergine.”
This year, charms, trinkets and toys have taken our outfits, homes and overall style to a whole new level. Bag charms are no longer just a nostalgic throwback to childhood; they’ve made a major comeback, with all of our handbags getting the “Birkin-ified” treatment.
Leading the bag charm movement is POP MART, a brand renowned for its blind box figures and charms, which has found massive success under the umbrella of StockX — a powerhouse marketplace dominating the digital world with its viral blind-boxing videos and high-in-demand drops. According to its latest report, it is now the platform’s second most-traded collectible brand, averaging over 1,000 daily sales in January 2025. Its meteoric rise is largely driven by the runaway success of Labubu, one of the standout bag charms we’ll be highlighting in this article.
The bag charm craze isn’t just limited to collectibles — even the beauty world has embraced the trend, with brands cleverly incorporating charms into their products. Footwear is also getting on it with detachable charms seen from the likes of Florence Tétier and ASICS.
So naturally, we put together a list of charms, trinkets and toys that are perfect for gifting (or treating yourself). For the friend who has been loving Paloma Wool, we recommend the 10 Year Miniature — the brand’s micro iteration of its viral handbag, clip it to the large version for that extra cuteness, or just grab the mini to dip your toe in the Paloma Wool world. For your bestie who prefers a plushie, we think they’ll love Jellycat‘s “Toastie Vivacious Red Aubergine,” a festive aubergine plushie wearing head muffs.
We’ve got something for every occasion. Scroll down to read the full list.
DRM-LND Burger Capybara
DRM-LND is a fresh name in the bag charm space, but it comes with a clear vision: to offer accessories that are both customizable and unique. More than just a brand, DRM-LND creates an interactive shopping experience where customers can design and personalize their own accessories — from necklaces and bracelets to phone cases, using a “pick ‘n’ mix” approach with beads, charms and other cute elements. In addition to DIY accessories, the label also offers an eclectic range of pre-designed charms, including an eye-catching selection of plushie keychains. One standout item that we love is the “Burger Capybara,” a playful design that transforms the beloved capybara into a burger — so cute.
Anya Hindmarch Mr Muscle Coin Purse Charm
Anya Hindmarch is known for turning the ordinary into the extraordinary, and just in time for your spring clean-out, the brand launched its “Mr Muscle” collection. This utterly adorable bag charm is meticulously crafted to resemble the original Mr Muscle cleaning canister — right down to its unmistakable colorway.
Made from luxurious Capra leather, it features a playful tassel zip, a gleaming gold lobster clasp and of course, Anya Hindmarch’s signature gold bow, because even your accessories deserve a touch of designer brilliance.
POP MART CRYBABY Crying For Love Bag Charm
POP MART’s beloved artist CRYBABY unveiled the enchanting “Crying For Love” series — an irresistible collection of vinyl plushes, blind boxes and a bag charm, arriving just in time for Valentine’s Day. At the heart of this collection is a beautifully cathartic trinket, featuring two tiny figures adorned with fluffy cherry hats, tied together like cherries. Whether you’re treating yourself, surprising your best friend or spoiling someone special, this accessory is the perfect way to celebrate love in all its forms.
Fendi Lollipop Holder Charm
Fendi‘s collaboration with Chupa Chups turns a simple lollipop into a luxurious accessory. The holder, made from soft burgundy leather with Selleria-inspired stitching and the FF logo, adds a playful touch to any outfit. The charm also includes an exclusive Chupa Chups x Fendi box that contains five limited edition cacao-vanilla lollipops.
Casetify Hello Kitty Konbini Phone Charm
This “Hello Kitty Konbini Phone Charm,” part of Casetify‘s Hello Kitty 50th Anniversary “Convenience Store” collection, celebrates Japanese treats and vending machine snacks with a playful twist. Featuring red, white and blue beads, it includes adorable charms like Hello Kitty, a teddy bear, snacks and a calendar.
Anya Hindmarch Anya Brands Carmex Coin Purse
Anya Hindmarch has a talent for transforming everyday essentials into playful accessories and the Carmex coin purse is no exception. Inspired by the classic yellow lip balm, this glossy capra leather design is both clever and charming, complete with a tassel zip pull and keychain. It’s the kind of accessory that doesn’t just hold your loose change, it adds a dose of humor to your bag and pays tribute to a cult-favorite remedy for chapped lips.
Labubu THE MONSTERS – Exciting Macaron Vinyl Face Blind Box
Have you noticed your favorite celebs, like Blackpink‘s LISA, sporting bag charms with a signature toothy grin? Its name is Labubu, created by Hong Kong artist, Kasing Lung. Earlier this year, the brand released the “THE MONSTERS – Tasty Macarons Vinyl Face Blind Box,” featuring six different colorways. These fluffy, adorable monsters are the perfect addition to any bag charm collection.
Sylvanian Families Baking Baby Party Series Blind Bag
Who didn’t grow up loving Sylvanian Families? These nostalgic, insanely cute figures come with fun accessories like cakes and teacups, all tied to the “Baking Baby Party” theme. Each blind packet includes one of eight adorable characters, plus a rare limited-edition figure. It’s like unwrapping a miniature party, full of cozy vibes and collectible charm.
Jellycat Toastie Vivacious Red Aubergine
If you’re anything like us, you’ve probably been obsessed with Jellycat. Just in time for the holidays, the brand’s latest Christmas drop introduces the “Vivacious Vegetable Aubergine.” This plushie is pure perfection, wrapped in stretchy-soft blush plum fur, topped with an adorable green stalk hat and finished with the sweetest little smile. With its beany bottom for that extra squishable feel, this plump aubergine is the cuddly toy you didn’t know you needed.
Miu Miu Wander Matelassé Nappa Leather Micro Hobo Bag
Miu Miu is among many of our favorite brands that are turning their best-selling bags into mini bag charms. This micro hobo bag is a tiny, textured charm with the brand’s signature logo on the front. It’s not just cute — it’s practical too, doubling as a mini coin purse.
Edie Parker Matchbook Mirror Keychain
Who knew we needed this? Edie Parker’s matchstick keyring is a charming throwback to lighting it up the old-school way. Perfect for ‘gardening’ at home or on the go, this clever accessory combines vintage vibes with modern convenience.
Tory Burch Sheep Key Fob
Tory Burch‘s charming “Sheep Key Fob” is made from 100% leather and soft shearling, pairing a white and black color palette with a brushed finish. Its curved edges add a soft touch, while the strap fastening and keyring attachment offer a versatile way to style it on bags or keys.
LOEWE “Kid with Octopus” Charm
Crafted from felt and wool, this whimsical LOEWE bag charm brings a touch of festive magic to your accessories and features a playful octopus design with a looped calfskin strap. Part of the LOEWE x Suna Fujita collaboration from the Spring/Summer 2024 pre-collection, it pays homage to the artistry of Kyoto-based ceramic studio Suna Fujita, founded by Shohei Fujita and Chisato Yamano.
Sonny Angel Mini Figure
If Labubus aren’t your thing, perhaps you’re put off by the slightly unsettling smile; then Sonny Angels are the perfect alternative. The small figurines of little baby-like characters with whimsical hats are another adorable collectible to add to your life. Also sold in ‘mystery boxes,’ you never know which character you’ll get, which adds that extra fun and makes them an addictive purchase, wanting to collect them all until you get all the cutest. This is the perfect little companion to keep in your handbag.
Ölend Puffy Key Chain
Ölend is the cool-girl Scandi brand for all your transporting needs. Designed for durability and practicality, these are “accessories for modern explorers.” This is not gorpcore, but something much more playful. Check out the Puffy key Chain to add that ‘explorer’ vibe to your look, but with a pop of color in the brand’s signature bright hues.
Chillys x Chopova Lowena Charm
If you love a little silver hardware, the rattle of a key chain and some edgy accents, this is the charm for you. Chillys bottles collaborated with cool-girl label Chopova Lowena to bring not only a hot new water bottle but also the perfect charm collectible to clip to bags, bottles, jeans or wherever the day takes you.
Marc Jacobs Lipstick Case Bag Charm
If you thought bag charms were just to be playful and add a little charm (excuse the pun), think again. Turns out they can be practical too. Marc Jacobs offers the perfect way to carry your lipstick with a tiny case perfectly crafted with premium leather and featuring a tiny mirror on the base for your on-the-go touch-ups.
Paloma Wool 10 Year Miniature
Love your handbag and wish you could have another tiny version to carry around with you? Paloma Wool is giving you just that with a mini replica of its classic 10 Year bag. Handmade from leather with a carabiner clip, the accessory can hang from your bag, belt, keys or anything with a loop. This is the perfect way to bring that cool-girl energy to all your looks.
Stüssy Lighter Holster Keychain
Stüssy is providing the coldest way to carry around your lighter. The brand’s signature ‘S’ logo is transformed into a stainless steel silver case for your BIC lighter that can clip onto your belt loop or keys. Not only is it practical, giving you easy access, but it will also avoid the small accessory being stolen in the smoking area.
For more gift ideas, check out these coffee table books.
