Samsøe Samsøe's New Campaign Highlights Berlin's Biggest Landmarks
Exploring themes of connection and long-lasting relationships.
Samsøe Samsøe‘s new Fall/Winter 2025 collection transports us to the heart of Berlin, exploring themes of connection and relationships. Titled “Where the Lights Meet,” the collection campaign was lensed by Philipp Paulus at Potsdamer Platz, capturing the new season offering in what will be its natural habitat.
Showcased amidst busy crowds and fast-moving traffic, the campaign puts the collection’s durability to the test, crafted from hard-wearing materials like leather and denim. Starring Nina Marker and Yura Nakano, the campaign sees this season’s talents traveling through departures and arrivals, bound by the endless waiting that comes with the journey.
Two key props act as a central focus: a bean bag chair, which further exemplifies that theme of waiting, and a frog stuffed animal, representing prosperity. Along with the campaign imagery, the collection is showcased through a campaign video that highlights Berlin’s biggest landmarks.
The collection itself aims to provide the perfect balance of statement pieces and timeless essentials, featuring striped polo shirts, denim dresses and baggy jeans, complemented by suede bags, barn jackets and structured trench coats.
Take a look at the new campaign above and head to the brand’s website for a closer look at the collection.
In other fashion news, Burberry unveiled its new “Back to the City” campaign.
