Post Malone Channels His Inner Cowboy for SKIMS
Yee-haw.
SKIMS has become known for tapping up the best talent to star in its campaigns, from Patrick Schwarzenegger to BLACKPINK’s Rose. In a bid to bulk up its menswear offering, which debuted in 2023 with Neymar Jr., the loungewear label has partnered with global music icon Post Malone for its newest release.
Launching the latest line of SKIMS Men’s essentials, the new campaign takes place at a Utah ranch, lensed by photographer Theo Wenner. Capturing the artist in a slew of relaxed silhouettes, the new visuals feature the Heavyweight Fleece Jogger, Zip-up Hoodie and SKIMS Basics T-shirt. Along with the basics, the collection debuts a new camo offering courtesy of Realtree.
“I’m all about comfort and feeling good in what I wear. These pieces are fun, and the camo especially stands out to me. I’ve always been into camo,” Post Malone shared in a press release.
“Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign. This launch is a big moment for us, not only because we’re expanding our menswear line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level. Having Post lead the campaign just felt like the perfect fit,” adds founder Kim Kardashian.
Take a look at the cowboy-inspired campaign above and head to the SKIMS website on August 21 to purchase the new menswear offering.
In other campaign news, check out Alex Consani for McQueen.
