South Korean Girl Group LE SSERAFIM Teams up With Crocs
And we’ve got the inside scoop…
South Korean girl group LE SSERAFIM just announced its first-ever collaboration with Crocs, teaming up to launch the all-new Bae Clog through their distinctive lens. Launching alongside their new single, “SPAGHETTI,” the collaboration blends their edgy aesthetic with the timeless nature of Crocs, resulting in a sleek new style and a special-edition pack of Jibbitz.
Since their official debut in 2022, the group has risen to fame with their distinctive sense of style and playful tone, and already, they’ve teamed up with brands like GUIZIO and Louis Vuitton, now firmly establishing themselves in the footwear world.
Ahead of the campaign’s official launch, we caught up with the girl group to find out more about their relationship with Crocs and plans for the future.
Scroll down to read the full interview and head to the Crocs website on November 6 to shop the new collab.
Tell us a bit about how your partnership with Crocs came about. What drew you to the brand?
Kim Chaewon: We’ve always loved Crocs and what the brand represents. It’s all about celebrating individuality and expressing yourself, which definitely resonates with who we are as a group—we’re always exploring new ways to show our true selves through music, performance, and fashion. Crocs allows us to do that in a way that’s both creative and comfortable.
What can you tell us about the creative process behind the collection? What was it like?
Kazuha: We had such a great time bringing this collection to life. The collection captures a sense of confidence and self-expression, and we were really able to make it our own. Working with Crocs felt like a true collaboration from start to finish.
Where did the inspiration for the design and the Jibbitz come from? Do you each have a favorite one?
Hong Eunchae: We wanted every detail from the shoe design to the Jibbitz to tell a story about who we are, both as individuals and as a team. The inspiration came from the connection we share and the confidence we’ve built together. Each Jibbitz represents a piece of our identity and the bond we’ve formed as a team.
Kim Chaewon: I like Jibbitz with cute or character-inspired designs.
Sakura: I’ve always liked character-inspired designs since I’m a big fan of characters!
Huh Yunjin: I’m into the cute ones, and I also like the plant designs too.
Kazuha: The flower-shaped ones are my favorite!
The collaboration coincides with the launch of “Spaghetti”, which fans have been super excited about. How do you plan to celebrate such a major milestone?
Sakura: We’ve received so much love for our SPAGHETTI comeback, and we hope our Crocs collaboration will be met with just as much excitement. I’d love to see FEARNOT take on the “SPAGHETTI” dance challenge wearing our Crocs.
Not long ago, you actually appeared on the Netflix documentary about Katseye’s rise to fame. How does it feel to see K-pop and its styles getting more recognition globally?
Huh Yunjin: I think the root of K-pop’s success, and the reason it’s loved all over the world, is thanks to all the artists that came before us. We’re very honored to be in a position where we can do what we love and share messages that feel true to who we are. I think the fact that K-pop is getting so much attention worldwide makes us feel even more responsible to give our best and take greater ownership of our work.
What do you think about the growing relationship between K-pop and fashion?
Kim Chaewon: I think K-pop and fashion are both forms of art that center around self-expression, so it feels natural that they’ve grown together. In that sense, I hope more people will continue to take interest in the connection between K-pop and fashion—just like our collaboration with Crocs, which brought the two worlds together in such a fun and creative way.
What’s next for LE SSERAFIM, both musically and within the worlds of fashion and footwear?
Huh Yunjin: LE SSERAFIM is a mindset. No matter what space we step into, I hope that we can take on the challenge with the same heart that drives us in all of our music and performances.
