K-pop

SEVENTEEN's Hoshi Becomes Diesel's New Brand Ambassador
Fashion

SEVENTEEN's Hoshi Becomes Diesel's New Brand Ambassador

Underscoring the importance of the APAC market for the brand.

NewJeans' Haerin Makes Her Official Dior Debut
Fashion

NewJeans' Haerin Makes Her Official Dior Debut

After she was announced as brand ambassador last month.

K-Pop Veteran HyunA Blends Afrobeats and UK Garage in Her New EP, 'Attitude'
Music

K-Pop Veteran HyunA Blends Afrobeats and UK Garage in Her New EP, 'Attitude'

“Opportunities don’t come knocking every day so, when they do, seize them with both hands.” — HyunA

Acne Studios Taps K-pop Group ILLIT as New Campaign Stars
Fashion

Acne Studios Taps K-pop Group ILLIT as New Campaign Stars

K-pop and fashion continue to collide.

K-Pop Group Weeekly on Girlhood, Touring and New Music
Music

K-Pop Group Weeekly on Girlhood, Touring and New Music

An exclusive conversation celebrating their single release, “Stranger.”

From America to Korea: VCHA Has Officially Arrived
Music

From America to Korea: VCHA Has Officially Arrived

Hypebae chats to A2K’s first official girl group.

SISTAR19 Spill the Tea on K-pop's Biggest Comeback
Music

SISTAR19 Spill the Tea on K-pop's Biggest Comeback

We caught up with members Bora and Hyolyn to find out more.

Get a Glimpse Into the Life of Suga With Valentino's New Campaign
Fashion

Get a Glimpse Into the Life of Suga With Valentino's New Campaign

The BTS star strikes again.

Louis Vuitton Taps New K-pop Group RIIZE as House Ambassadors
Fashion

Louis Vuitton Taps New K-pop Group RIIZE as House Ambassadors

The K-pop x luxury fashion crossover continues to evolve.

5 Video Game Collaborations Taking Style to the Next Level
Culture

5 Video Game Collaborations Taking Style to the Next Level

Featuring Maison Margiela, Diesel, LE SSERAFIM and more.

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