Fruity Booty

Fruity Booty's SS26 Collection Is About To Be on Everyone's Summer Moodboard
Fashion

Fruity Booty's SS26 Collection Is About To Be on Everyone's Summer Moodboard

Inspired by fleeting moments and everyday beauty.

Fruity Booty Goes Bridal With Hai
Fashion

Fruity Booty Goes Bridal With Hai

Dropping silky pieces for your special day and beyond.

The Fruity Booty Valentine's Campaign Is for the Girls
Fashion

The Fruity Booty Valentine's Campaign Is for the Girls

Starring London cool-girl Mia Regan.

Fruity Booty Raises Awareness for Breast Cancer With New Campaign
Fashion

Fruity Booty Raises Awareness for Breast Cancer With New Campaign

With proceeds going to a woman-led charity.

Fashion’s New Footwear Fetish? Stirrup Socks
Footwear

Fashion’s New Footwear Fetish? Stirrup Socks

Taking inspiration from Pilates studios and baseball fields.

Fruity Booty's FW25 Vision Is "Crystal Clear"
Fashion

Fruity Booty's FW25 Vision Is "Crystal Clear"

Encouraging us to embrace the shift in seasons.

Are Souvenirs Becoming Fashion's Latest Obsession?
Fashion

Are Souvenirs Becoming Fashion's Latest Obsession?

From postcards at dinner to “souvenir shops” in London and NYC, holiday trinkets are so back.

WTF Is a Sardine Girl Summer?
Fashion

WTF Is a Sardine Girl Summer?

Recession indicator or kitschy souvenir, whichever way you look at it, sardines are on the menu this summer.

Fruity Booty Launches Drop 2 of Its Summer Collection
Fashion

Fruity Booty Launches Drop 2 of Its Summer Collection

“Pesche” part two is here.

Fruity Booty's Founder on Community-Led Campaigns and Breaking America
Fashion

Fruity Booty's Founder on Community-Led Campaigns and Breaking America

We speak to Hattie Tennant about the rise of her emerging London-based label.

Fruity Booty Captures SS25 in Sunny Solanto
Fashion

Fruity Booty Captures SS25 in Sunny Solanto

Starring internet it-girl Delilah Summer.

Fruity Booty Releases a Sultry SS25 Collection
Fashion

Fruity Booty Releases a Sultry SS25 Collection

From lingerie to swimwear.

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