Fruity Booty

Are Souvenirs Becoming Fashion's Latest Obsession?
Fashion

Are Souvenirs Becoming Fashion's Latest Obsession?

From postcards at dinner to “souvenir shops” in London and NYC, holiday trinkets are so back.

WTF Is a Sardine Girl Summer?
Fashion

WTF Is a Sardine Girl Summer?

Recession indicator or kitschy souvenir, whichever way you look at it, sardines are on the menu this summer.

Fruity Booty Launches Drop 2 of Its Summer Collection
Fashion

Fruity Booty Launches Drop 2 of Its Summer Collection

“Pesche” part two is here.

Fruity Booty's Founder on Community-Led Campaigns and Breaking America
Fashion

Fruity Booty's Founder on Community-Led Campaigns and Breaking America

We speak to Hattie Tennant about the rise of her emerging London-based label.

Fruity Booty Captures SS25 in Sunny Solanto
Fashion

Fruity Booty Captures SS25 in Sunny Solanto

Starring internet it-girl Delilah Summer.

Fruity Booty Releases a Sultry SS25 Collection
Fashion

Fruity Booty Releases a Sultry SS25 Collection

From lingerie to swimwear.

10 Sustainable Lingerie Brands That Keep Your Intimates Drawer Chic and Eco-Friendly
Fashion

10 Sustainable Lingerie Brands That Keep Your Intimates Drawer Chic and Eco-Friendly

From Insta-cool label Fruity Booty, to minimalist-favorite PROCLAIM.

Is Wearing Trousers... Officially Over?
Fashion

Is Wearing Trousers... Officially Over?

Judging by recent fashion week runways, it definitely seems like it.

Fruity Booty Launches First-Ever Sleepwear Collection
Fashion

Fruity Booty Launches First-Ever Sleepwear Collection

In shades of “Petal” and “Toast.”

7 Underrated Underwear Brands To Add to Your Rotation
Fashion

7 Underrated Underwear Brands To Add to Your Rotation

Because your fashionable fits are only as good as what’s underneath them.

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