Iris Law Gets Cozy for Free People's Holiday Campaign
Proving that all you need this season is a good pair of pajamas.
Who says pajamas are just for sleeping? Free People is making the case for wearing your comfiest pieces around the clock with its holiday campaign, “Pajama State of Mind,” starring ultimate cool-girl Iris Law. Giving festive dressing a laid-back makeover, the campaign puts sleepwear-inspired silhouettes at the center of the season’s wardrobe. You can stay in your PJs all day this Christmas and no one will judge.
Bringing the brand’s signature free-spirited aesthetic to holiday dressing, Law models a lineup of relaxed separates, soft knits and cozy layers designed to work just as well for slow mornings at home as they do for casual festive gatherings. Expect bright colors, loud prints, clashing textures, and it wouldn’t be a holiday pajama without a plaid option.
With playful layering and baggy fits leading the way, Free People is leaning into the idea that getting dressed for the holidays doesn’t have to mean sacrificing comfort. Instead, the campaign makes a convincing case for treating your favorite pajama set as an everyday outfit. We can already imagine styling the pajama shirts in our daily wardrobes long after the festive season has ended.
The collection is now available on the Free People website, alongside the brand’s gift shop, featuring knits, accessories and seasonal picks.
In other news, Iris Law and Amelia Gray are twinning in DKNY’s winter campaign.
