WILLOW Is the Face of Free People's Fall Campaign
Bringing her signature aesthetic to the brand’s universe.
Free People is kicking off the new season with WILLOW, tapping the musician, actor and creative for its Fall 2026 campaign. Photographed by Zoey Grossman, the images capture WILLOW through a series of intimate portraits and video moments, bringing her signature blend of music, fashion and individuality into the Free People universe. And this isn’t just a campaign cameo, WILLOW was involved in styling and selecting the looks, drawing directly from her personal aesthetic.
The partnership also extends beyond fashion. Ahead of the campaign, Free People supported WILLOW’s latest music, collaborating on the performance video for “The Thread” and hosting a listening party at New York’s Public Records to celebrate the album’s release.
The resulting collection leans into the label’s signature bohemian sensibility, with romantic lace and delicate textures contrasted against structured plaids and fresh takes on bottoms. Unexpected proportions and versatile styling add a little edge, creating pieces designed to be mixed, layered and made your own.
“I’ve loved Free People for a very long time,” shared WILLOW. “The idea of Free People is woven into the idea of the free human spirit, and that’s something I’ve always connected with, so it felt really natural to bring that energy into this campaign.”
The WILLOW x Free People campaign is now live; head to the brand’s website to shop the lineup.
In other news, check out Miss Sixty’s latest surreal campaign.
