Tommy Hilfiger Takes a Road Trip With Romeo Beckham
Starring in the brand’s winter campaign alongside Yasmin Wijnaldum.
Fresh off closing Tommy Hilfiger’s Spring/Summer 2027 runway show, Romeo Beckham is back fronting the brand’s winter campaign. Together with Yasmin Wijnaldum, the pair hit the open road in the preppy denim and outerwear styles the label is known for.
“A road trip is all about that feeling of freedom,” shared Beckham. “There’s nothing better than getting out with great music and good company.” Speaking of the collection itself, the star added, “Everything feels easy and relaxed, which is the way I like it.”
The collection comprises denim classics updated with edgier, lived-in washes, putting an emphasis on everyday comfort, while elsewhere you can also expect colorful knitwear and brushed teddy textures. The outerwear leans fully into utility, with overshirts and jean jackets leading the way. And it wouldn’t be Tommy Hilfiger without some nods to classic Americana codes; think checkered shirts, quilted layers and even biker boots making a tough statement.
After starring together in the brand’s Fall 2026 campaign, Beckham and Wijnaldum continue the story for Winter, putting their own spin on modern prep. Check out the campaign above and head to the brand’s website to shop the collection.
In other news, Olivia Dean starred in Jimmy Choo’s new series following her on tour.
