Kylie Jenner Stars in the New SKIMS "Everyday Cotton" Campaign
Debuting 10 new styles in premium cotton.
SKIMS is known for pulling the best campaign stars with every new launch, tapping the likes of LISA, Patrick Schwarzenegger and Tate McRae in recent years. But the Kim Kardashian-founded brand isn’t against featuring family in its campaigns either, and the latest release proves it.
Starring Kylie Jenner, the new campaign is lensed by Mert Alas and debuts the new “Everyday Cotton” range. Showcasing the brand’s new Triangle Bralette and Thong, the visuals see Jenner posing in hues of “Cocoa Heather,” “Light Heather Grey” and “Snow.”
“I loved being part of the Everyday Cotton campaign. Cotton is such an essential everyday fabric, and this collection really nails it,” Jenner says in a press release. “The bras and underwear are soft, super stretchy, and so comfortable. The fit is amazing – exactly what you’d expect from SKIMS,” she adds.
“Your everyday bras and underwear should feel as considered as everything else in your wardrobe,” notes Kim. “People don’t need more basics; they need better ones. With Everyday Cotton, we took the pieces people already love from SKIMS and reimagined them in the softest premium cotton, to create essentials you’ll want to wear every single day,” the founder continues.
Featuring 10 new styles in premium cotton, the range boasts breathable, stretchy silhouettes that promise all-day comfort, while still delivering the signature SKIMS fit and feel.
Take a look at the new campaign above and head to the SKIMS website from February 17 to shop the new drop.
In other fashion news, Victoria’s Secret just dropped a brand-new bra.
