Fashion

This Valentine's Day Campaign Flips the Script

TTSWTRS is all about staying in and staying cozy this romantic season.

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This Valentine's Day Campaign Flips the Script

TTSWTRS is all about staying in and staying cozy this romantic season.

Our Y2K obsession is still going strong, and TTSWTRS is giving us a nostalgic Valentine’s Day collection with comfort at the core. The playful seductiveness of the early aughts shines through with “Baby Girl,” a capsule full of fun and flirtation. 

Reminiscent of the Playboy era and Paris Hilton-approved pink, TTSWTRS takes that nostalgic blend of innocence and rebellion and puts it into the ultimate V-Day drop. You’ll find baby tees, cropped shirts and boxer briefs with a 3D bunny tail print, alongside a matching pastel pink velvet set with hoodie and shorts for the ultimate 2000s dream. These are pieces designed to feel like a cheeky little secret for yourself. 

The designs are a reminder that desire can be tender and that comfort can also be seductive. The Ukrainian brand wants you to slow down, stay in and feel the closeness this Valentine’s Day. So, grab your boxer shorts and get cozy with your S.O., your besties or yourself this February.

Check out the cheeky campaign above and head to the brand’s website to shop the collection.

In other news, take a look at DEBUTE’s Valentine’s Day campaign celebrating the mini dress.

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