The Fruity Booty Valentine's Campaign Is for the Girls
Starring London cool-girl Mia Regan.
Flowers, hearts, lace and love, ’tis the season for Valentine’s Day. While you may shy away from overtly sexualised lingerie campaigns, Fruity Booty is the brand doing it slightly differently. With a female-led approach to underwear and clothing, it breaks tradition to offer something based on what women want, a less conventional lens this time of year.
Shot by photographer Indigo Lewin and styled by Harry Lambert, this collection comes to life through a soft and delicate campaign, starring long-time friend of the brand Mia Regan. Working together with Fruity Booty, Regan helped shape the campaign in a way that felt authentic to her, rooted in creativity and thoughtful design.
At the centre of the collection is a limited-edition graphic T-shirt with a playful invitation to get in touch. The tee features the printed text, “Need love advice? Email us,” a cute opening to start a conversation around love. Elsewhere, you’ll find traditional pops of red alongside bright additions of purple and leopard print to make your sets feel uniquely you.
You can now shop the collection on the Fruity Booty website.
In other news, check out this new collaboration with Frankies Bikinis and Lexxola.
