Bershka and Aries Launch Their First-Ever Collaboration
With a campaign styled by Heidi Bivens.
Aries and Bershka have joined forces for the first time ever, merging aesthetics to bring a youthful energy to the summer. The collaborative capsule, titled “Εδεν,” takes Aries’ streetwear roots and softens them to fit into the Bershka universe. Kitschy, fruit-decorated designs, ruffled swimsuits and graphic tees are what the summer is all about according to this duo.
The capsule is casual and fun, with a recurring apple design decorating bikinis, T-shirts and even sunglasses. The staples of the collection are the tees, dual-branded and printed with simple slogans and images. A neutral color palette is disrupted by bright pops of red, often standing out against white backdrops in apple form, or arriving on its own to stripe a sweater or color a T-shirt.
The campaign, photographed by Ed Templeton and styled by Euphoria‘s Heidi Bivens, plays into the youthful aesthetic, following models through the daily rhythms of summer vacation. Beach trips, roller skating and lots of sugar flesh out the capsule, placing the garments in familiar locations and situations.
The Bershka x Aries collection will be available to purchase starting April 23 on the Bershka and Aries websites, as well as select retailers.
In other news, Stella McCartney teamed up with H&M for the second time.
