Dina Asher-Smith Fronts Ferrari Style's Dino Bag Campaign
Putting luxury in the fast lane.
Ferrari Style is bringing fashion to the track this season, tapping European 100m champion and acclaimed British sprinter Dina Asher-Smith for its latest campaign. Focusing on the La Ferrari Dino Bag, the track star presents the latest versions of the Italian brand’s signature bowling bag.
Asher-Smith is styled in Ferrari’s timeless, simple designs, pairing each look with a different iteration of the Dino Bag. Arriving in suede, calfskin, glossy nappa leather and more in a range of styles, the athlete’s poses and outfits reflect the versatility of the bag.
The Dino Bag lands in new shapes and sizes, taking the curved style inspired by vintage Ferrari sports cars and reimagining it for the modern woman. A mini version goes from day to night in the blink of an eye, whilst the tote features a long crossbody strap for the commuter on the go. The original bowling bag style sits in-between the two, tying the selection together.
The campaign, shot by Rankin, takes Ferrari’s iconic red and white and places Asher-Smith in the center of that two-toned dreamscape. Dressed in neutrals and earth tones, she stands out against the bold background, placing herself and the Dino Bag center stage.
The newest La Ferrari Dino Bag is available to purchase on the Ferrari website and select retailers.
In other news, Hailey Bieber starred in Saint Laurent’s latest campaign.
