The New LOEWE Paula's Ibiza 2026 Campaign Is Here
Getting us vacation-ready just in time for summer.
Summer is around the corner, which means one thing: Paula’s Ibiza is back. LOEWE’s annual collection inspired by the iconic island store is back for another resort season. Defining holidays and seaside dressing with each year that passes, LOEWE Paula’s Ibiza has become one of fashion’s biggest obsessions of the last decade. The 2026 collection lives up to the hype.
For 2026, the hallmarks of a good Paula’s Ibiza collection are all there: woven bags, natural fabrics and vibrant colors in every shade of the rainbow. The ease of island living is always on the moodboard, manifesting itself in loose silhouettes and lots of draping.
Textured dresses fall beautifully on the body, whilst knitted sets and layered shirts sing a song of summer. There are plenty of handbags to choose from this season, from the signature Puzzle Bag with a brand new shoulder strap to a myriad of woven totes perfect for beach essentials and sun-soaked city escapes.
The effortless style of the collection is reflected in the campaign. Shot by Jack Pierson, the images paint a picture of island life, with sandy settings and colorful backdrops.
The new LOEWE Paula’s Ibiza collection is available to purchase now on the LOEWE website and select retailers.
In other news, Rashi World is the new swim brand protecting your skin from the sun.
