Charli XCX Is Nothing's First-Ever Global Brand Ambassador
Bringing her dance-pop energy to your audio rotation.
Tech disruptor Nothing is entering a bold new era with the announcement of its latest partnership with Charli XCX. The dance-pop visionary joins the brand as both its first-ever Global Brand Ambassador and a shareholder, marking a major creative milestone for the company.
Known for pushing boundaries across music and culture, Charli joins an impressive roster of Nothing investors and collaborators, including The Weeknd, Casey Neistat and Swedish House Mafia.
“When I’m creating, I’m always thinking about how my work will be experienced out in the world,” Charli shared, citing her admiration for Nothing’s audio design and its commitment to supporting creatives.
The partnership launches with “NOTHING (CHARLI XCX),” a new global campaign shot in London by longtime collaborator Aidan Zamiri (who also directed “The Moment”). The visuals spotlight Nothing’s new headphone (a), with Charli wearing the set continuously for five days to showcase its industry-leading 135-hour battery life.
Carl Pei, Nothing’s CEO, noted that while the tech industry has spent years making everything quieter and minimal, Charli has spent her career doing the exact opposite. This partnership signals a new chapter for the brand, merging high-performance tech with the pulse of pop culture. It’s all about prioritizing the creative community and making technology feel a lot more exciting.
Head to the brand’s website for more.
In other news, Hailey Bieber has been announced as the newest MANGO girl.
