Juicy Couture Is Bringing Back WAG Style With Abbey Clancy
Just in time for the World Cup summer.
With the World Cup right around the corner and football fever set to take over this summer, Juicy Couture is tapping into peak Y2K nostalgia with a new campaign fronted by Abbey Clancy, arguably the OG WAG-era muse. It’s a playful, high-energy tribute to the era where style met the sidelines, proving that off-duty dressing should always involve a heavy dose of show-stopping glam.
Photographed by Karis Kennedy, the collection channels Y2K culture both on and off the pitch. The capsule serves up all the signature codes of the era, reimagined through Juicy’s distinctly velour-tinted lens. Think fitted baby tees emblazoned with “Juicy WAG,” paired with matching shorts for that unapologetic look. Elsewhere, a football tee stamped with “Juicy 95” across the back and outlined in sparkling diamantés, nods to the brand’s founding year while giving classic sportswear a glitzy remix.
The collaboration feels like a natural match: two stars of British tabloid-era style coming together for a collection that celebrates fashion’s love affair with football. Whether you actually know what the offside rule is or you’re just there for the vibes, these pieces are built to take attention away from the big screen.
The collection is now available at the Juicy Couture website.
In other news, PUMA and Salehe Bembury dropped a World Cup travel collection.
