Olivia Jade's Beauty Brand Is Coming for the Clean Girl Crown
Introducing o.piccola.
Olivia Jade has announced her very own beauty brand: o.piccola. As the brand’s hero product, the influencer unveiled the Bronze & Glow Balm — a dual-ended bronzer and highlight balm formulated for that glowy, skin-first finish. After establishing a following of over 4 million, Jade says her new role as founder symbolizes a full-circle moment.
“O.piccola is inspired by the Italian word piccola, meaning ‘little,’ a call back to my personal beauty philosophy that a little goes a long way,” Olivia Jade says in a press release. “Over the last five years, I’ve gained a deep understanding of what it takes to thoughtfully formulate products in the beauty space, allowing me to bring this first product to life exactly as I envisioned. This journey has been incredibly personal to me, and it feels surreal to finally share something that has been mine for so long with a community who have been watching me do my makeup since I was fifteen years old.”
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Available in “Light,” “Medium” and “Dark,” the Bronze & Glow Balm is said to feature an ultra-creamy, hydrating formula that adds a sunkissed, glowy touch to any makeup look — regardless of skin type. Perfected by Jade herself, the dual-ended balm promises to be buildable without looking cakey or muddy.
The Bronze & Glow Balm retails for $44 USD and will be available for purchase on the brand’s website.
In other news, Kylie Cosmetics has released two new lip products.
