Meet the Brand Fusing Industrial Design With Clean Beauty
Framing makeup as armor, fragile debuts with two products.
Founded in New York City and centered on considered, industrial design, beauty label fragile marks its debut with a collection that treats makeup less like a category and more like a system — something to be worn, carried and returned to. Founded by Dani Montez, fragile’s ethos emphasizes accessorizing just as much as applying the products themselves.
For its first release, fragile unveiled a nourishing lip oil and a gloss with a hand-finished, stainless steel keychain. Inspired by self-defense tools, the keychain emerges as the hero product of the drop, serving as a physical stand-in for the brand’s principle idea that appearance and character don’t have to align. “fragile is not the inverse of strength, it is its source,” the brand says in a press release.
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Harping on the idea that beauty should be a personal ritual rather than a universal standard, fragile wearers understand that their routines serve as a form of self expression. For the brand’s founder, fragile is all about dedicating time for beauty — lining your eyes before a bodega run, sliding a gloss into a keychain before heading out for the night.
fragile’s products range from $28 USD to $395 USD and are available for purchase on the brand’s website.
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