Meet hrh, the London Label Inspired by Gymnastics and '80s Beach Culture
Claiming that “summer is wherever you are.”
London-based label hrh is making the case that summer is more of a mindset than a season. Its Spring/Summer 2026 collection, aptly titled “Summer Is Wherever You Are,” celebrates spontaneity, nostalgia and the joy of dressing up, whether you’re poolside, on the dance floor or simply soaking up the city sun.
Inspired by the founder’s love of gymnastics, figure skating and ’80s beach culture, hrh has carved out a distinctive aesthetic that sits somewhere between sporty and sultry. The latest collection builds on that signature DNA with new silhouettes and updated colorways, alongside the return of the brand’s fan-favorite swimwear styles.
At the heart of the collection is hrh’s philosophy that “every body, at all times” deserves to feel confident and celebrated. Produced ethically in Italy in small batches, the range is designed to move beyond the beach, encouraging wearers to style swimwear as part of their everyday wardrobe. Think bikinis paired with low-rise trousers, one-pieces worn as bodysuits and versatile separates that transition through all your plans.
Photographed by Jessica Madavo, the accompanying campaign stars hrh’s friends, family and longtime supporters, including Oliva Singer, Osman Ahmed, Tess McMillan and Lauren Michelle Pires among others. The shots capture the brand’s close-knit community through candid, intimate portraits, proving that this is more than a collection; it’s an invitation to embrace the spirit of summer, wherever you may be and whoever you are.
Take a look at the dramatic images above and head to the brand’s website for more.
In other news, check out Nii HAi’s latest swimwear drop, complete with wired headphones.
