Damson Madder Dropped Your New Transitional Wardrobe
Alongside a whimsical campaign.
If you’re already thinking about how to dress for unpredictable late-summer weather, take a deep breath. Cult-favorite London label Damson Madder is back with a fresh July collection, and it’s built entirely around low-maintenance styling.
The new drop gives the brand’s signature jersey staples a major refresh. Expect new striped tees and lightweight long-sleeve ringer tops designed for layering and ready to make styling your everyday fits feel completely second nature. Perfect for throwing on with your favorite baggy jeans or a breezy skirt, there are no wrong answers here.
For this release, Damson Madder is leaning into a darker, more refined color palette. Packed with versatile, transeasonal black tones and moody shades, the collection manages to feel elevated while keeping that classic Damson Madder sense of play, helped by the whimsically posed campaign. Models stretch, frolic and pose gymnastics-style in all the new pieces, reminiscent of those famous Willem Dafoe shots.
As we slowly creep toward September, the easygoing pieces serve as the perfect bridge between high summer heat and crisp autumn layers. Effortless, chic and endlessly wearable, your transitional wardrobe update has officially arrived. Head over to Damson Madder’s website to shop the collection.
In other news, find out why everyone is wearing neon again.
