Jimmy Choo Plays Dress up for Its FW26 Campaign
With boots forming the backbone of the collection.
For Jimmy Choo’s Fall 2026 campaign, the brand is capturing the joy of playing dress-up inside Milan’s stunning Palazzo Gallarati Scotti.
Starring model Africa Garcia, the campaign gives us a sneak peek into creative director Sandra Choi’s design fantasy, and spoiler alert: it’s all about the boots. Marking the brand’s 30th anniversary, the drop puts footwear front and center. Expect everything from the ultra-sleek, over-the-knee CALY OTK to the reinterpreted archival BIKER KB boot, packed with cool square buckles and lightweight leather for all-day stomping.
Beyond the boots, the collection serves straight-up luxury. The signature CINCH S bag gets a Y2K revival in spotted leather, while the COKO 100 sandal brings couture drama with hand-sewn, 3D floral accents. Add in the lagoon blue ISSY PUMP with an oversized hand-knotted bow, and you’ve got a masterclass in bold glamor.
“I started with a very precise intention; I was drawn to the idea of dressing the leg, extending our canvas. Boots are the focus for this collection; I love the youthful, confident energy they give to women. They are practical, but they are also transformative,” shared Choi.
Blending London design roots with Florentine craftsmanship, Jimmy Choo proves that transforming an idea into a bold shoe is pure magic. Our Fall footwear is officially sorted.
Take a look at the campaign above and head to the brand’s website for more.
In other news, Sinead O’Dwyer staged an immersive show at the V&A Museum complete with choreography and live music.
