Victoria's Secret Is Making Underwire Feel Like No Wire
With the new FlexFactor Balconette Bra.
Victoria’s Secret is expanding its everyday lingerie lineup with the launch of the FlexFactor Balconette Bra, the latest addition to its “Body by Victoria” collection.
Designed to bridge the gap between support and comfort, the new style promises the structure of a traditional underwire bra with what the brand describes as a “no-wire feel.” Crafted with lightweight materials and an ultra-soft finish, the FlexFactor Balconette is made for constant comfort, delivering a barely-there feel without compromising on lift.
Featuring a flattering balconette silhouette, the bra is designed with an open neckline that enhances the natural shape of the bust while creating a rounded finish. Whether worn under everyday basics or occasion dressing, the versatile style is positioned as a wardrobe staple that prioritizes comfort alongside confidence. No bulging lines or awkward fits here.
The launch also reflects Victoria’s Secret’s continued focus on offering a broader range of sizing. The brand’s bras are available in band sizes 32 through 40 and cup sizes to accommodate fuller options, while its underwear ranges from XS to XXL.
As shoppers continue to prioritize comfort-led lingerie without sacrificing style, the FlexFactor Balconette Bra builds on Victoria’s Secret’s growing lineup of everyday essentials, proving that supportive underwear can still feel effortlessly sexy.
Head to the brand’s website to shop the lineup.
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