This Brand Wants You To Wear Your Swimwear Everywhere
Meet nounou, the luxury swim label making pieces you can keep in your rotation long after you leave the beach.
Swimwear has officially left the pool. As bikinis get styled with low-slung skirts and swimsuits double up as bodysuits, the line between beachwear and ready-to-wear is becoming increasingly blurred.
Enter British luxury swimwear label nounou, which is making a case for keeping your swim pieces in rotation long after the beach day ends. Designed with the polish of clothing, the brand’s latest styles are made to work as part of a full holiday wardrobe and beyond.
The collection includes the Coco and Zoe silhouettes, crafted from Italian double-layered jersey with a soft, lingerie-inspired feel, alongside breathable cotton styles including the Jacquetta and Xanthe. Designed with versatility in mind, the pieces can easily be styled with everything from baggy jeans to slinky skirts.
Adding a jewelry-like finish is nounou’s signature seashell clasp, created in collaboration with British jeweler Jessica McCormack. Equal parts playful and polished, the detail transforms a practical fastening into a statement accessory. With its mix of considered materials, elevated detailing and easy-to-style silhouettes, nounou is making a strong case for treating swimwear less like something you only pack for the beach, and more like another category in your wardrobe.
Head to the brand’s website to shop the lineup.
In other news, check out TwoJeys’ new collaboration with Peggy Gou.
