TWICE’s MOMO Stars in Onitsuka Tiger’s New DENIVITA Campaign
The perfect collection to ring in the new season.
Japanese footwear powerhouse Onitsuka Tiger has officially unveiled its brand-new DENIVITA campaign visuals, tapping global K-pop icon and brand ambassador MOMO of TWICE to bring the collection to life. Blending the words “DENIM” and “VITA,” the range reflects the label’s vision to inspire vibrant, energetic living through everyday denim pieces.
Starring in the new campaign film and visuals across social media, MOMO showcases a vintage-inspired lineup that bridges heritage, craftsmanship and contemporary streetwear. Key standout pieces include black denim made in Japan, hand-printed T-shirts individually crafted by artisans and a soft, lilac over-dyed drawstring look.
The full selection mixes edgy streetwear with sleek footwear, featuring jackets, T-shirts, oversized pants and more in a dreamy color palette filled with beautiful shades of purple, green and blue alongside Japanese denim.
The footwear is where the collection comes to life, of course. The DENIVITA collection features updates to some of Onitsuka Tiger’s most beloved silhouettes, including the MEXICO 66 SQUARE BOOTS, MEXICO 66 SQUARE, MUDELLE and the MEXICO 66 SEREZA.
Embodying Onitsuka Tiger’s pursuit of “new luxury” through hidden technological innovation and meticulous Japanese craftsmanship, MOMO effortlessly elevates the collection with her signature cool-girl aesthetic.
The DENIVITA collection will be available to purchase soon on the Onitsuka Tiger website and select retailers.
In other news, Noir Kei Ninomiya and PUMA unveiled their new Speedcat collaboration.
