Joe Jonas Is the Face of Kenneth Cole's Newest Cologne
In a new campaign, the star is highlighting the “Inspire” Eau de Toilette.
Kenneth Cole has tapped Joe Jonas as Global Brand Ambassador of its newest cologne, “Inspire” Eau de Toilette. The partnership goes beyond your usual celebrity endorsement, with Jonas helping shape the campaign from concept to execution alongside the brand.
“Fragrance campaigns have a history of feeling very serious and very sexy, so naturally we decided to take that very seriously,” Jonas says in a press release. “Kenneth Cole really let me have fun with this and make it feel like me. We took everything you expect from a fragrance campaign and pushed it a little further. I love how it turned out, and most importantly, ‘Inspire’ smells really good.”
The campaign film centers an original power ballad performed by Jonas, leaning into over-the-top, cinematic fragrance-ad tropes with his own signature humor woven throughout. The story itself unfolds in New York City, where Kenneth Cole first built the brand decades ago. As for the scent itself, “Inspire” opens with vibrant bergamot, moves into fresh aromatic notes and settles into a warm cedarwood base.
“Inspire” Eau de Toilette is available for purchase at Nordstrom.
In other news, Dieux just released a collaboration with seafood brand Fishwife.
