Olivia Jade Is Being a "Good Sport" with Reformation
Fronting the brand’s collegiate-inspired campaign.
If your fall mood board is somewhere between campus crush, country club and off-duty athlete, Reformation has a new lesson in getting dressed. The brand tapped Olivia Jade for its latest campaign, “Good Sport,” serving up a preppy edit of fall staples with a distinctly polished finish.
“People have been studying Olivia’s outfits for a while,” Reformation says, “so we figured it was time she gave everyone a lesson in dressing for sport.” Consider the collection your new uniform for looking put-together without trying too hard, with recycled cashmere sweaters, tailored separates and a collegiate crewneck leading the lineup.
The campaign arrives at a moment when preppy dressing is having yet another fashion renaissance, but Reformation keeps things firmly in its own lane: classic, wearable and just polished enough to make even a coffee run feel like an occasion.
There’s also a good cause behind the limited-edition College Crew. The brand will donate 100% of net proceeds to YES Scholars, a nonprofit expanding college access and opportunities for students from under-resourced communities.
The collection is now available to shop on the Reformation website.
