Inside Hypebae and ASICS Sportstyle's Pre-NYFW Slumber Party
Bringing peace and relaxation ahead of the city’s busiest week.
Ahead of the New York Fashion Week chaos, we teamed up with ASICS Sportstyle on September 9 to curate an evening centered on wellness, relaxation and self-care. Hosted on the first floor of The Blanc NYC, guests gathered for an exclusive “slumber party” designed to reset the mind and body under ASICS’ founding philosophy, “Sound Mind, Sound Body.”
Delivering sleepover vibes minus the slumber, guests traded standard evening wear for cozy, clean-lined athleisure, setting the tone for a calm and intimate setting. The evening started with skin consultations, with tailored sessions allowing attendees to focus on their own specific needs and craft a personal skincare regimen to last them through Fashion Week and beyond.
After treating their skin and putting their best face forward, the real relaxation began with a guided sound bath. A soothing sound bath session grounded the room, providing a peaceful escape from the city before the upcoming fashion schedule.
In addition to the skin consultations and calming energy, guests went home with personalized ASICS Sportstyle footwear to complete their off-duty rotation for the week.
Hosted just before the fashion circuit descended on the city, the event offered a rare pause for attendees to recharge and connect before taking on NYFW.
To get a taste of the slumber party vibes, check out the ASICS Sportstyle collection on the ASICS website.
