Jaded London and Nothing Made a Sensory Listening Chamber in a Bank Vault
For an immersive way to experience contemporary club culture.
What happens when you put a fashion flagship, a former bank vault and some of the most exciting names in underground music together? Jaded London and tech label Nothing are about to find out.
Launching during New York Fashion Week, The Sound Room is an immersive listening experience housed inside Jaded’s Soho store, transforming the space into a futuristic sensory chamber. Powered by Nothing’s first over-ear headphones, Headphone (1), the activation invites visitors to tune out the noise and step into different worlds of contemporary club culture.
The experience moves between private listening sessions, large-scale visuals and surprise live performances hidden behind a concealed wall inside the vault. It’s a meeting of Jaded’s tactile, slightly chaotic approach and Nothing’s sleek, industrial design language, built around the tension between technology versus intimacy and individual listening and collective experience.
The lineup brings together a transatlantic mix of underground voices, including London artist Boy Pillow, New York DJ Océane, tribal house specialist JOAO and DJ Manuka Honey, whose sets move from Lento Violento to distorted club sounds.
Visitors will also leave with exclusive Jaded London x Nothing accessories. The Sound Room opens September 16 at 434 Broadway and runs for one month.
