Zarah Cheng

Managing Editor
zarah.cheng@hypebae.com +852 3563 9035
Kim Kardashian Announces Holiday 2018 Pop-Ups for KKW Fragrance & Beauty
Beauty

Kim Kardashian Announces Holiday 2018 Pop-Ups for KKW Fragrance & Beauty

Kim K IRL.
668 Hypes

The Nike Internationalist Gets Reworked in Baby Blue
Footwear

The Nike Internationalist Gets Reworked in Baby Blue

Cooling down.
183 Hypes

Can Sabrina Spellman Be the Buffy Summers for a New Generation?
Entertainment 

Can Sabrina Spellman Be the Buffy Summers for a New Generation?

A look back at one of the most iconic female heroines ahead of the premiere of ‘Chilling Adventures of Sabrina.’
2,963 Hypes

Pat McGrath Labs Is Launching Another Limited Edition Collection for The Met
Beauty

Pat McGrath Labs Is Launching Another Limited Edition Collection for The Met

An exclusive first look at the collaboration.
442 Hypes

The Weeknd's XO Teams up with PUMA for a FW18 Collection That Celebrates the '90s
Fashion

The Weeknd's XO Teams up with PUMA for a FW18 Collection That Celebrates the '90s

Featuring The Weeknd’s first-ever low-top sneaker design.
1,281 Hypes

I've Found the Perfect "T-Shirt Bra" and It Costs Less Than $30 USD
Fashion 

I've Found the Perfect "T-Shirt Bra" and It Costs Less Than $30 USD

Find out where to buy this week’s essential “Editor’s Pick.”
1,981 Hypes


Did Emily Oberg Just Tease a Jewelry Collection?
Fashion

Did Emily Oberg Just Tease a Jewelry Collection?

Coming soon.
812 Hypes

Here's Your First Official Look at the Lauren Tsai x Marc Jacobs Collaboration
Fashion

Here's Your First Official Look at the Lauren Tsai x Marc Jacobs Collaboration

The collection is dropping sooner than you think.
4,677 Hypes

Unboxing Off-White™ x Converse's New Chuck 70
Footwear

Unboxing Off-White™ x Converse's New Chuck 70

Ahead of its release on October 8.
2,804 Hypes

This Jacket Worn by Kim Kardashian Has Set the Record for the Highest Bid Ever on Grailed
Fashion

This Jacket Worn by Kim Kardashian Has Set the Record for the Highest Bid Ever on Grailed

Your jaw will drop at how much this Raf Simons archive piece sold for.
1,211 Hypes

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