Too Faced Launches New Lip Plumping Liquid Lipstick
Beauty

Too Faced Launches New Lip Plumping Liquid Lipstick

Available in 10 shades including nudes, pinks and reds. 

The 11 Best Serum Foundations for Lit-From-Within Skin
Beauty

The 11 Best Serum Foundations for Lit-From-Within Skin

Picks from ILIA, Kosas, Kjaer Weis and more.

Tower 28 Expands Its Bronzer Family With 3 New Shades
Beauty

Tower 28 Expands Its Bronzer Family With 3 New Shades

Perfect for that sun-kissed glow this summer.

These 10 Hair Color Trends Are Going To Take Over Spring 2021
Beauty

These 10 Hair Color Trends Are Going To Take Over Spring 2021

From golden blonde to natural-looking highlights, get ideas for your next dye job.

Byredo Introduces New Makeup Goods for Spring 2021
Beauty

Byredo Introduces New Makeup Goods for Spring 2021

A waterproof mascara, eyeliner and eyeshadow palette.

Cardi B Is Launching a Haircare Line
Beauty

Cardi B Is Launching a Haircare Line

To educate people about “Afro-Latina” hair.

Maybelline Names K-Pop Group ITZY Global Spokesmodels
Beauty

Maybelline Names K-Pop Group ITZY Global Spokesmodels

Promoting self-love, individuality and self-expression.

Our Favorite Beauty Products of March 2021
Beauty

Our Favorite Beauty Products of March 2021

HYPEBAE editors share their most-loved makeup and skincare of the month.

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.
Beauty

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.

Introducing the label’s “Rouge Holic” lipstick collection.

Benefit Cosmetics Unveils New Makeup Setting Spray Dubbed POREfessional: Super Setter
Beauty

Benefit Cosmetics Unveils New Makeup Setting Spray Dubbed POREfessional: Super Setter

Designed to prevent makeup from fading or smudging underneath your face mask.

Kosas Launches Vegan Eyebrow Grooming Collection
Beauty

Kosas Launches Vegan Eyebrow Grooming Collection

Meet “Brow Team.”

Here's Why You Should Use Toner on Your Armpits, Too
Beauty

Here's Why You Should Use Toner on Your Armpits, Too

The skincare essential isn’t just for your face.

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