Etienne Ortega breaks down the products and technique, step-by-step.
Her hair stylist, Bobby Eliot, revealed the surprising secret weapon behind the look.
Described as “sophisticated” and “carnal” for good reason.
The ‘Stranger Things’ actress is collaborating with Cha Cha Matcha on a skincare-infused latte.
Untouched, XO, great skin, let’s (ah).
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The viral lip balm is back and better than ever.
From nourishing oils to luxurious masks, the Hypebae Beauty Awards celebrate the best hair products of 2024.
The platform reports a 365% increase for “full-color eye makeup” searches.
“Vanilla Muse” marks the first fragrance under Seerat Saini’s direction.
Introducing the Hypebae Beauty Award-winning foundations, lippies and powders.
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