Zeina Is Weaving Her Cultural Identity Into Her Music and Her Beauty Routine
Beauty

Zeina Is Weaving Her Cultural Identity Into Her Music and Her Beauty Routine

“I hope the world is ready to see a new Arab pop star on the rise.”

Pat McGrath Labs’ Candy Crush Collab Comes With Real Diamonds – For Some
Beauty

Pat McGrath Labs’ Candy Crush Collab Comes With Real Diamonds – For Some

Three lucky shoppers are in for the mother of all beauty surprises.

Sabrina Carpenter Just Added Mascara to Her Prada Beauty CV
Beauty

Sabrina Carpenter Just Added Mascara to Her Prada Beauty CV

Hello, Pradascope.

The Best Beauty Moments from London Fashion Week FW25
Beauty

The Best Beauty Moments from London Fashion Week FW25

From Simone Rocha’s sharpie brows to painted tongues at Chet Lo.

How Makeup and Hair Artist Zahra is Redefining Beauty with AI
Beauty

How Makeup and Hair Artist Zahra is Redefining Beauty with AI

“Try to work with artificial intelligence. It’s now or never.”

Why You Should Add Expert-Approved Skin Cocooning to Your Routine
Beauty

Why You Should Add Expert-Approved Skin Cocooning to Your Routine

Here’s the low down on the skincare method that allows you to transform your dull winter skin into a beautiful butterfly.

Mugler's New "Alien Extraintense" Is a Powerful Evolution of Its Classic Scent
Beauty

Mugler's New "Alien Extraintense" Is a Powerful Evolution of Its Classic Scent

Anok Yai morphs into an extraterrestrial version of herself in the fragrance’s campaign.

The Skinification of Fragrance Has Turned Perfume up on Its Head
Beauty

The Skinification of Fragrance Has Turned Perfume up on Its Head

Unlock the allure of solid perfume and explore our top picks for a more intimate scent experience.

Going Beyond Beauty With Four Black Creatives Who Are Transforming the Industry
Beauty

Going Beyond Beauty With Four Black Creatives Who Are Transforming the Industry

In honor of Black History Month, Hypebae highlights beauty buffs who champion self-expression through makeup artistry, hair styling and content creation.

5 Piercing Trends That Will Dominate 2025, According to Experts
Beauty

5 Piercing Trends That Will Dominate 2025, According to Experts

From the return of the snakebite to the hidden helix.

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