Mugler's New "Alien Extraintense" Is a Powerful Evolution of Its Classic Scent
Anok Yai morphs into an extraterrestrial version of herself in the fragrance’s campaign.
The Mugler “Alien” fragrance collection is expanding with a new addition, introducing a warm and indulgent twist. “Alien Extraintense” takes the iconic scent into gourmand territory, offering a richer, more decadent experience. This latest iteration blends elements of the original with sweet nuances like vanilla and jasmine, creating a perfume that envelops its wearer in potency and vigor.
Alongside the launch is a campaign starring supermodel Anok Yai, who transforms into an otherworldy creature when she spritzes on “Alien Extraintense,” inviting the short film’s viewer to journey alongside her to a different place of existence. “Growing up people used to always say I looked like an alien,” Yai said in a press statement.
“‘Alien Extraintense’ explores the mesmerizing and voluptuous aspects of femininity with a carnal, bold signature,” Dominique Ropion, master perfumer at International Flavors & Fragrances, said in a press statement. Ropion, a renowned figure in the world of perfume, crafted the original “Alien” fragrance back in 2005, which became an instant classic and a beloved cult favorite in the beauty industry. What lovers of the OG can expect with “Extraintense” is an elevated scent, with a more intense concentration of its notes.
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The Mugler “Alien Extraintense” Eau de Parfum retails for $185 USD and is now available on Ulta.
For more fragrance coverage, check out our round-up of food-inspired gourmand fragrances.
