By now, everyone knows that runners are the new hot topic. Sunday morning hangovers got swapped for early park runs, with run clubs being the new It-girl social activity. Now, marathons are becoming increasingly popular and flooding our social feeds as much more than just a sporting event, but an all-around aesthetic opportunity. So, who better than Lululemon to support the trend?

The activewear brand introduced The London Marathon Capsule Collection - YET Race Day Kit. The lineup offers a range of the brand's signature running essentials in all-new colorways to keep you looking good through all 42 kilometers. Working with athletes globally, Lululemon takes real research and product feedback, injecting it into its high-quality gear.

The accompanying campaign features brand ambassadors Philly Bowden and Jonny Davies, shot in motion through the city streets. Shorts and tanks are offered with pops of orange, tie-dye patterns and emblazoned with the word "London." We all know that quality gear that also looks good makes you feel good, too.

The capsule is now available on the Lululemon website and exclusively in six stores to shop ahead of the London marathon on April 26.

In other news, Kulani Kinis and Oceanus teamed up on a hot new beach drop.

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Last summer, we (and the rest of the internet) became absolutely obsessed with the TV show The Summer I Turned Pretty. It can only really be described as a phenomenon, with debates taking over our feeds and even celebrities weighing in... Notably, Jennifer Lawrence had a lot to say. Whether you were team Jeremiah or team Conrad, the teen love triangle made for great television.

Now, to fill that The Summer I Turned Pretty-shaped hole, we are being blessed with a feature-length film to continue the story of Belly, Conrad, Jeremiah and the rest of the crew. Production is set to begin on April 27 in Wilmington, North Carolina.

Fans have mixed feelings, with many worried about what the continued storyline could mean for the characters. The original series is based on the novels by Jenny Han, who was also part of the show's writing. While a few details were changed for the show, the story ends around the same point as the books. But there are still a few unanswered questions. For example, how does Jeremiah feel, and will the brothers reconcile? Does Belly leave her life in Paris? We're sure all will become clear.

Currently, the exact release date of the film is still unknown, but it is likely to be in 2027. If there's one thing we've learnt from this series, it's that Belly's love story is never really over. Stay tuned for updates.

In other news, check out this Kulani Kinis and Oceanus collaboration.

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After existing alongside each other for many years and reaching the same beach babes globally, Kulani Kinis and Oceanus finally dropped a collaboration. Both female-founded brands, one Australian and the other British, share one design goal of creating for the girls who see swim as a part of their everyday style expression.

The partnership takes one distinctly sun-soaked Kulani Kinis print and reimagines it through the Oceanus lens, landing as a limited capsule that sees the vibrant design on swimwear, dresses, bodysuits and co-ords. Of course, it's also finished with that signature hand-worked detailing and embellishment, so you can sparkle in the sunlight.

"We always daydreamed about what might happen if our prints stepped into the Oceanus world… and then somehow, after all that wishing, we collided," shared Kulani Kinis co-founder Dani Atkins. "It feels like we've visited a golden little place we'd never seen before."

The collection really captures the meeting of two worlds and the beauty in sharing the fashion space. With Coachella just around the corner, this is perfectly timed for that party energy and hot-weather dressing.

Check out the campaign above and head to the Kulani Kinis and Oceanus websites to shop the capsule.

In other news, Savage X Fenty dropped an all-new Bridal Collection.

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Paul Mitchell tapped global ambassador Paris Hilton to star in a 2000s-coded campaign in honor of her new hot honey blonde. Harping on the current wave of nostalgic beauty trends, the hair brand says the shoot symbolizes the cultural shift from high-maintenance bleached hair to a softer, more lived-in blonde.

"The campaign feels very golden, glowy and nostalgic in the best way. The hair is soft and voluminous and super shiny, very LA. It captures that effortless glam that feels both natural and alluring," Hilton says in a press release. "It was so fun to incorporate palm trees and the beach into the setting. It means so much to me to partner with Paul Mitchell since it is such an iconic LA brand I grew up using."

 

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To achieve Hilton's Y2K blonde, the brand is emphasizing its "Icons of Summer" edit. The 15-in-1 Mask and 15-in-1 Leave-In Spray are said to strengthen, hydrate and protect blonde hair. Meanwhile, staples like the Super Clean Hairspray and Super Skinny Serum give strands a polished and frizz-free finish. When it comes to maintenance, the brand reccomends the Forever Blonde Shampoo and Forever Blonde Conditioner.

In other news, Blondita released its first-ever perfume.

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Something old, something new and something a little less traditional. Savage X Fenty is rewriting the rules of bridal lingerie with the launch of its latest collection, designed for those who want to do things their own way on the big day.

Leading the drop is the Bedroom Belle Corset, a statement piece that sets the tone for the rest of the collection, alongside refreshed updates to the brand's signature Soft N Savage and Romantic Corded Lace ranges. Together, they offer a mix of honeymoon-ready styles that span from timeless silhouettes to more fashion-forward, standout designs. Whether you're the traditional, all-white type of bride or want to mix it up with some icy blue, this collection has you covered.

Delicate lace and soft fabrics meet sculpting fits and bold, body-celebrating details, striking a balance between romance and confidence. It's bridalwear that feels less about tradition and more about self-expression. The pieces are also designed to take you beyond the big day, to the after-party and everything in between.

At its core, the collection champions individuality, encouraging wearers to embrace pieces that feel as powerful as they look. With this latest release, Savage X Fenty proves that bridal lingerie doesn't have to play by the rules, and we couldn't agree more.

The collection is now available to shop via the brand's website.

In other news, Victoria's Secret tapped Angel Reese to star in its latest campaign.

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Blondita, the independent fashion label known for its dreamy clothing, debuted its first-ever fragrance at a recent LA pop-up. As its official entry into the scent world, the brand unveiled the "Perfect Angel" Eau de Parfum, a candy-coated perfume made in collaboration with Musidora. According to the brand, the new scent is "designed to feel like stepping into the sweetest, softest version of yourself."

Harping on the label's signature nostalgic aesthetic, "Perfect Angel" features a soft and comforting scent profile, consisting of both sweet gourmand and fruity fresh notes. Described as grown up candy, the scent first opens with bright blood orange and raspberry. Next, it melts into strawberry and orange blossom, before it finally settles into warm touches of vanilla bean, whipped cream and musk.

 

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Beyond the notes, the brand emphasized the importance of a clean formula for everyday wear. In addition to being vegan and non-toxic, "Perfect Angel" is also made with alcohol derived from grapes for a gentler feel on skin. Plus, it's free of parabens, phthalates and preservatives.

The "Perfect Angel" Eau de Parfum retails for $85 USD and is now available for purchase on the brand's website.

In other news, Rob Rausch fronted a Kosas beauty campaign.

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If you're into The Sims, you've probably stumbled across one of Anastasia Kokoshka's videos before. Creating heartwarming, nostalgic slices of life and suspenseful thrillers that will have you hanging on to the edge of your phone screen, the multidisciplinary artist has made the game her canvas.

Her art stretches far and wide within The Sims universe, challenging the limits of what the game can do. From classic townie cosplays to polymer clay recreations and life-sized sculptures of the iconic cow plant, Kokoshka found her niche early, and she always keeps her audience wanting more.

Making Academy Award-worthy cinema using an early 2000s video game is a feat in and of itself, but look at the comments of any of her videos and you'll see why people love them so much. "My favorite show is on" is a standard reply to her creations, with many storylines blending into each other and building the never-ending "kokoshkapino" universe.

We talked to Kokoshka about her relationship with The Sims, the process behind her viral videos and the potential for a career in film down the line. Keep scrolling to read the full conversation.

When did you start playing The Sims?
I started playing The Sims in childhood, right when the very first game came out. I was about seven or eight years old. My best friend bought the game disc, and we would spend hours playing together. I still remember that magical feeling – I was obsessed with Barbie and Tamagotchis, so The Sims felt like living dolls to me.

Your art takes on many different forms. How did you start exploring different mediums?
I grew up in a family of artists, so creativity in all its forms has always been a part of my life. I started with drawing and design, and later discovered sculpture. I've always loved trying new things and exploring my abilities through different creative outlets – sewing, knitting, doll customization. Whenever I see something beautiful online, it inspires me to try it myself. I truly enjoy the process of improving my skills and watching my craftsmanship grow.

 

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Why did you choose The Sims as the focus of your artwork?
The Sims is my main source of inspiration. I feel like it shaped my love for design and aesthetics. My life is a mix of reality and this game. Whenever I see a beautiful house or street outside, I immediately imagine how I would build it in The Sims and who might live there. No matter what I do, The Sims remains an essential part of my world. It's a universe of its own to me.

What is the process of creating a new video?
I simply live and observe the little moments around me. Some ideas come from everyday life or personal experience, others from films or even random images. Sometimes a storyline appears while I'm listening to music. Then I open the game, build locations and let my imagination flow freely without strict rules or scripts.

Sometimes Sims act on their own, and I include those moments in the final edit if they feel right. Other times, I'll repeat the same action many times to get the perfect shot. I never fully know how a video will turn out – the stories unfold as I go. For example, I might notice a ladder and think, "It would be cool to film a teenage Sim sneaking out at night." And suddenly, it turns into a story about a group of teens hanging out by an abandoned pool, even though I originally built the house for an elderly couple and had a completely different idea in mind.

Your videos are incredibly cinematic. What's the secret to a "kokoshkapino" video?
I think it comes from the way I see my videos – not just as something to show, but as something to be felt. It's important for me to convey a mood, whether it's unsettling or nostalgic. I pay close attention to small details, and together they create that cinematic feeling.

 

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Where do you get the inspiration for new storylines?
My life is my greatest source of inspiration. The love and support around me give me both strength and ideas for my stories. I'm deeply drawn to everyday details – the simplest moments feel meaningful and fascinating to me. I never get bored.

That's probably why I still love The Sims 2 so much. It never feels outdated to me. The game is full of small, charming animations that beautifully reflect everyday life – kissing your child goodnight, cuddling in your sleep, reading the morning newspaper, cleaning windows and jumping in puddles in the rain.

Is screenwriting something you would ever want to try?
I would love to try screenwriting someday, or even create a short film. It would be amazing to explore that direction. Once, I wrote a small children's story for my husband and turned it into a book as a gift. Maybe one day I'll create something like that to share with a wider audience.

 

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What is your favorite video that you have made so far?
It's really hard for me to choose just one video, because I put my heart into each of them and truly live through these stories. Every video reflects my mood, my emotions, my state of mind. It's a bit like scents – when you smell something and it instantly takes you back to a specific moment in your life.

From my recent works, I would probably highlight the video about two vampire lovers, moving through different eras together, set to "It's No Good" by Depeche Mode. I truly enjoyed creating it. I love Depeche Mode, and that song always carried this story in my mind. It felt incredibly satisfying to finally bring it to life through The Sims.

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Lili Curia just dropped its brand-new Summer campaign, channelling the "theatre of everyday life." Holding a magnifying glass up to everyday moments, the campaign film takes us through three specific scenarios from a baby shower and lounging by the pool to a library setting.

Lensed by Sammy King, the film captures the Lili Curia heroine heels-first, as she dresses entirely for her own gaze. In a cinematic series of portraits, this season's shoes are the unavoidable star of the show.

Standouts include the Astrid Kitten Heel, crafted with a pointy silhouette and chunky silver buckles, landing in a pastel butter yellow hue that's likely to be on everyone's wish list this summer. Elsewhere, the Dita Stiletto arrives in scarlet Italian nappa, complemented by the Petra Platform and Uma Clog.

Rounding out the seasonal offering is the Sylvie Ballet Flat, crafted with sports-inspired detailing, and the Faye Sandal, available in cream and black with ankle lacing.

Reimagining the concept of personal style as "its own kind of theatre," the dramatic campaign celebrates the art of dressing in the best possible way.

Take a look at the new collection above and head to the brand's website to shop the drop.

In other footwear news, here's a first look at PUMA's first-ever Speedcat Mule.

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The shoe of the summer, and arguably the year, the PUMA Speedcat has proven itself as a true style chameleon. From brunch dates to late-night pub runs, paired with everything from trackies to micro minis, it's become a certified staple. Whether in its OG sneaker form, reimagined as ballet flats or even elevated into wedges, the Speedcat silhouette continues to dominate.

Now, PUMA is pushing things even further with the introduction of the Speedcat Mule. Leaning into effortless wearability, this new iteration swaps laces for straps and transforms the silhouette into a sleek slip-on. While it retains its signature low profile and motorsport roots, the mule showcases a shift into more refined territory.

Blurring the line between sporty and sophisticated, the Speedcat Mule offers a polished finish to any look, whether you're dressing up casual streetwear or adding edge to office tailoring. It's a softer, more feminine take that still carries that unmistakable racing DNA.

Dropping in versatile shades of deep black and rich brown, the latest style proves the Speedcat isn't slowing down anytime soon. For those who want comfort without defaulting to sneakers, this is about to be your next go-to.

Check out the images above for a first look and stay tuned for more details and release dates.

In other news, Entire Studios and adidas just dropped their second collaboration.

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Following a successful debut collaboration earlier this year, adidas and Entire Studios are back again for round two. This release strips back the lineup to a single palette to really hone in on silhouette and proportion. This is system-based dressing with a clean fashion edge.

The best thing about the collection being designed in a single tone? Everything matches. Taking endless shape combinations and still looking perfectly cohesive is something we could all do with. Designed for movement, the pieces blend both performance and lifestyle, using adidas' technical expertise and Entire Studios' elevated design language.

By now, we're all aware that activewear is not just worn to work out in, with our busy lives calling for comfort and ease on endless occasions. The collection holds this at its core, designing not for a separate category but as part of a considered daily wardrobe. The pieces move seamlessly from training sessions to daily walks, with performance styles still offering a sense of identity. Today, we are no longer wearing a uniform to the gym; we are dressing for ourselves.

The lineup takes a fresh approach to modern sport, creating something adaptable, intentional and rooted in personal style. The collection is now available via the adidas and Entire Studios websites.

In other news, check out Victoria's Secret's latest campaign starring Angel Reese.

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No one does it like Victoria's Secret when it comes to underwear, from hot campaigns to seamless silhouettes, the brand knows how to keep our attention. In its latest move, the label unveiled 'The Season of Strapless' campaign featuring superstar athlete Angel Reese.

Last year, Reese made her groundbreaking debut at the Victoria's Secret Fashion Show as one of the first professional athletes to walk the runway, and now she expands her resume as the first WNBA player to star in a Victoria's Secret campaign. The baller is on her way to world domination next.

The lineup introduces new silhouettes, including the Invisible by Victoria's Secret Strapless Collection, featuring all-new innovations of no-slip grip technology. This means full support, comfort and complete reliability, so you don't have to worry about those readjustments throughout your day. This is complemented by the Summer Swim Collection with the ultimate pieces to take the plunge and get you in the summer mood.

As if that wasn't already enough, the brand is also dropping a fresh take on a signature fragrance with the new Bombshell Bronze Eau de Parfum, capturing all the excitement of an endless summer. This is bronzed skin and sun-kissed beaches in a bottle.

The collection is available to shop from April 8 in-store and on the brand's website.

In other news, Orebella is expanding into a whole new category.

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Suns out and runs are in. The weather is on the up and up and Nike took full advantage this week with a crowd-powered run in Nashville. Lacing up locals in the latest addition to the Nike Pegasus franchise, the Pegasus 42, Nike stormed the southern city with The Swoosh Stampede. A running event centered around community, the Swoosh Stampede tapped into the thriving running scene in Nashville with a one-mile run.

Nike took over Nashville with a high-energy run that traced a route between Broadway and Nissan Stadium, partnering with the Exchange Running Collective – a local community-driven social club and running brand, to get in on the action. They put their endurance to the test with the one-mile run, experiencing firsthand the powerful features of the Pegasus 42 – all while special guests, DJ Boambee and DJ Disko Cowboy kept the vibes up and the energy flowing. 

As soon as the sun set, the runners headed to the starting line to kick off the evening of movement, music and mingling. Taking off in waves, Nashville’s running community started off with a sprint then powered up the stairs on the John Seigenthaler bridge with the Pegasus 42 pushing them forward at every turn.

After logging in their laps, the runners relaxed and soaked up the post-run atmosphere. The group was treated to an after party and exclusive access from The Exchange to purchase the Pegasus 42. Amidst the excitement, a pulsating mix by the DJs and some of Nashville’s best bites and bevs, the return of Nike’s fan-favorite franchise was celebrated to the full extent. 

For the full look at the Swoosh Stampede in Nashville and the Nike Pegasus 42, see the imagery above.

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Rob Rausch is the face of yet another beauty launch. The Traitors star was tapped by makeup brand Kosas to spotlight its Lip Pulse. Previously, the reality TV personality was seen on a MAC Cosmetics x Sephora billboard in Times Square — making this new partnership his second entry into the beauty world.

For the campaign, Kosas is attempting to tap into Rausch's loyal fan base with a shoot inspired by social media's obsession with yearning. "Rather than a traditional beauty campaign, this one leans fully into the emotional tension and heartthrob energy audiences are gravitating toward right now — bringing that same sense of anticipation and attraction to life through Kosas' new Lip Pulse launch," the brand says in a press release.

 

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The newly-launched Lip Pulse is described as a high-impact lip plumper, which promises to deliver visibly fuller lips with a gorgeous glassy shine. Available in six versatile shades, the lip product gives off a subtle tingling feeling while nourishing without excessive stickiness.

The Kosas Lip Pulse retails for $25 USD and is available for purchase on the brand's website.

In other news, Kylie Jenner launched a beauty hydration brand.

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Fueled by the principle that proper hydration allows you to look and feel your best, Kylie Jenner has unveiled k20 by Sprinter. As an extension of her vodka soda brand Sprinter, k2o is rooted in functional hydration and beauty. As a beauty fan herself, Jenner acknowledges that healthy skin goes beyond your daily skincare routine. For its first launch, k20 is introducing the Advanced Skin Hydration Mix.

"Beauty has always been at the center of everything I do and creating k2o by Sprinter feels like the natural next step," Jenner says in a press release. "It's all about that glow that starts from within — whether you’re getting ready for a night out or taking a moment to reset the next day, k2o fits right into your routine."

 

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Described by the brand as "effortless, on-the-go drink sticks thoughtfully formulated with targeted, benefit-driven ingredients," the Advanced Skin Hydration Mix is said to improve skin elasticity and increase skin hydration. The drink sticks are infused with electrolytes, hyaluronic acid and collagen peptides to support smoother, firmer skin.

The Advanced Skin Hydration Misk is available in Strawberry Lychee, Peach, Watermelon Lime and a variety pack — they will be available for purchase on the brand's website.

While you're here, read about Orebella's new Body & Hair Perfume Mists.

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Packed with high-octane performances, catchy hooks, bold fashion and precision choreography, K-pop has long been building toward global domination. While the genre had already spent years breaking records and inching into the mainstream, 2025 marked a clear turning point, when K-pop became a worldwide force you can't ignore.

Last year was one of the genre's most expansive yet. Netflix's KPop Demon Hunters flooded our feeds, while its soundtrack swept awards nominations, most recently culminating in a historic GRAMMY win for the track "Golden." Collaborations also hit new highs, with Rosé and Bruno Mars' record-breaking single "APT" signaling a growing appetite for cross-genre and cross-cultural pop moments, also highlighted by KATSEYE, dubbed the "global girl group" with members from around the world.

Meanwhile, Stray Kids cemented their legacy, landing their eighth No. 1 album on the Billboard 200 with DO IT, extending an unmatched chart run.

So whether you're finally ready to dive in or just looking to refresh your playlist, these are the K-pop groups we can't stop listening to, and think you should, too.

BTS

This seven-member boy band was the most-streamed K-pop artist globally on Spotify in 2025. BTS has sold out arena tours across the US and UK, had six No. 1 singles on the US Billboard 100 chart and held No. 1 singles in over 100 different countries. The members are rappers Suga, RM and J-hope, alongside vocalists Jimin, V, Jin and Jungkook, and they're definitely one you should be adding to your list. Most recently, the group announced BTS THE COMEBACK LIVE, a first-of-its-kind livestreamed performance releasing March 21, which will also be followed by a documentary showcasing the making of the band's latest album, so stay tuned for more information.

BLACKPINK

BLACKPINK is a Seoul-born girl group consisting of members Jisoo, Jennie, Rosé and Lisa. Currently dubbed "the biggest girl group in the world," they are in fact the highest-charting female Korean act to reach the top of the UK album charts. Each of the members also has a successful solo career, with Rosé recently breaking records for her track "APT" with Bruno Mars. Add BLACKPINK to your playlists and queue "Pink Venom."

NewJeans

Just one year after its debut in 2022, NewJeans became the eighth biggest-selling act in the world. The girl group was seen as a game-changer by fans and critics alike, who adore the blend of '90s R&B and girly pop melodies. Unfortunately, in the last year, the group has been caught up in a rough legal battle with their record label, ADOR. In the most recent update, one member, Danielle, has been dropped from the group and is being sued by the record label's parent company, Hybe. Beyond the drama, the music shouldn't be skipped, and we very much hope the group can stay together.

SEVENTEEN

SEVENTEEN is a boy band that (confusingly) consists of 13 members, each of whom is part of a specific sub-unit in the group. There's the 'Hip-Hop Unit,' 'Vocal Unit' and 'Performance Unit,' which explains why the group commands such an impressive stage presence. Recently, SEVENTEEN made history as the first-ever K-pop group to perform for NPR's 'Tiny Desk' concert, with some favorite tracks, including "Super" and "HBD." Being a group for over 10 years, they're not going anywhere soon, so it's time to add them to your hype playlist.

LE SSERAFIM

LE SSERAFIM debuted in 2022 as Hybe's first-ever girl group, a quintet comprised of members Kim Chaewon, Sakura, Huh Yunjin, Kazuha and Hong Eunchae. Known for hits like "CRAZY" and "SPAGHETTI (feat. j-hope of BTS)," the group reigned in 2026 performing at Dick Clark's New Year's Rockin' Eve, before the ball dropped in Times Square, New York. If you weren't yet convinced that 2026 is the year of K-pop, you should be now.

TWICE

TWICE took over our feeds and playlists last year, making some serious moves. They were the first K-pop girl group to headline Lollapalooza, they contributed to the soundtrack of the hit show KPop Demon Hunters, released their 10th anniversary album, performed at the Victoria's Secret Fashion Show and they're only getting started. The members are fun, flirty and perform some undeniably catchy tracks, so tune in to their latest album Enemy.

Stray Kids

Stray Kids was formed in 2017 and consists of members Bang Chan, Hyunjin, Han, Lee Know, Felix, Changbin, Seungmin and I.N. They've got us all in a chokehold with their captivating performances and charismatic personalities, with many of the group fronting campaigns and attending fashion weeks. The boy band recently announced they're releasing a concert film experience, Stray Kids: The dominATE Experience, where we'll get some official behind-the-scenes footage and a glimpse of life on tour.

NMIXX

NMIXX is a newer girl group on the scene, releasing their first full-length album Blue Valentine in October 2025. This hasn't stopped them from achieving meteoric success already, with fans dubbing them some of the best K-pop vocalists out there currently. The group recently announced they'll be going on their first world tour later this year, stopping in Amsterdam, Paris, London and across North America. We can't wait to see what they do next.

ENHYPEN

ENHYPEN has become one of K-pop's biggest global groups since its debut in the reality series I-LAND in 2020. Consisting of seven members: Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-Ki, the group has achieved some major milestones since hitting the scene. ENHYPEN performed at the Tokyo Dome less than three years after their debut and last year hit the Coachella stage in a historic show. Now, they've just released their seventh mini album, THE SIN: VANISH. Take a listen, you won't regret it.

EXO

EXO is a South Korean-Chinese boy band, recently dropping their eighth studio album, REVERXE. Featuring only six of the band's original nine members (due to contract disputes), Suho, Chanyeol, D.O., Kai, Sehun and Lay deliver a leaner project that still manages to captivate. Set for a world tour later this year, EXO is back and proving that they're stronger than ever.

TOMORROW X TOGETHER

TOMORROW X TOGETHER, consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN and HUENINGKAI, is the boy band quintet that we can't stop listening to. In July 2022, the band became the first K-pop group to perform at Lollapalooza and returned a year later to become the first K-pop group to headline the festival. Collecting a whole lineup of prestigious awards, the band also became the first K-pop act to perform two consecutive sold-out shows at New York's Madison Square Garden. The stats speak for themselves, and now we're getting a brand new release this year. The group is set to drop its 8th mini album, 7TH YEAR: A Moment of Stillness in the Thorns.

MONSTA X

MONSTA X recently became the first K-pop group to release three full English-language albums, proving its trailblazer status in the global music world. The highly anticipated third English-language album was just released in early April and cemented the historic status. The previous releases debuted on the Billboard 200, blending pop, R&B and emotional storytelling that connected with audiences across waters. MONSTA X is clearly leading the genre's global evolution, and we're so here for it.

IVE

K-pop superstar group IVE, consisting of ANYUJIN, GAEUL, REI, JANGWONYOUNG, LIZ and LEESEO, is rooted in self-confidence and individuality. The group's work explores connection through shared emotions, relationships and the collective experience between artist and audience. In March, the girls announced their global expansion with more dates added to their upcoming tour in North America and Asia. With huge artistic growth shown in their recent release and second full-length album REVIVE+, we can't wait to see what they do next.

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When Grace Ladoja launched Our Homecoming in 2018, it was born out of the desire for the Nigerian diaspora to have a space of their own in the country. Attracting creatives across the diaspora and within the country to the annual Homecoming Festival, Ladoja's platform has reached unimaginable heights, building a new community rooted in music, fashion, art and sport.

Eight years into the ongoing project, Nike wants a taste of the Homecoming experience, too. Giving Ladoja free rein over a bold, new sneaker design exclusive to the 2026 Homecoming Festival, the sportswear brand is more tapped into the culture than ever before.

The Nike Air Max Plus has had many redesigns and makeovers from brands across the world, but Ladoja's version is daily reminder of home. Bringing fragments of everyday life and beautiful aspects of Nigerian culture to the ever-popular TN, this collaboration is one we'll never forget.

We spoke to Ladoja about the sneakers, the inspiration behind the design and what it means to come home. Keep scrolling to read the full conversation.

Could you tell me how the idea for Homecoming Festival came about?
I came back to Lagos for the first time like 14 years ago. When I came back my mum had just passed away sadly. My mum moved to London to have me and she'd never been back to Nigeria, but every Sunday we would phone home. We’d phone my nan, we'd phone my aunties — everything. When she passed away, I was like, I need to go to Lagos. I need to find these people that I used to speak to, that I felt so connected to. So me and my brother came, and the first time I touched down in Lagos, I swear to God, it felt like I was at home.

When I came, I was connecting with the cultural community here, and at that time I just started working with Skepta, and we had this big mission to change the culture. We were coming to Nigeria a lot, and just we were seeing so many things, like Mowalola and her world, and it felt like a secret. Music, fashion, art, sports — it was like everything was popping here.

So I thought, we need to make an entry point in Lagos where people can come and feel comfortable. People want to come back to Nigeria, but it’s really scary. It feels so big. So we made a place that was like connecting culture, amplifying what's here and allowing people to come and feel at home culturally. It was really organic, to be honest.

Our Homecoming was one of the first platforms to really merge fashion, music, sport and culture. How does it feel to see that vision come to life every year?
It feels really good, because every year it's new things. My brain doesn't work in a singular way. I love a remix. I think things need to come together. Things need to clash. I'm always thinking more, more, more, but I think that's what makes the interesting cultural intersection — how the worlds collide. Over the years, we've seen so many things happen in different parts of culture, but because it's so intertwined, it feels like African culture in general is progressing.

It's not just music, it's not just fashion. There's always something in Homecoming that feels like it's moving forward. This might not be a strong music year, but it might be a strong fashion year. It might not be a strong fashion year, but it'll be strong sports year. It always feels like we're looking at something new, strong, and it feels present on the pulse of what's happening in the city.

The Nike Air Max Plus is a staple of so many communities. Was it always the shoe you wanted to collaborate on?
That's my number one shoe. I saved up my bus fare to buy the shoe when I was young. I walked to school for 60 days to buy this shoe, so it feels really special to have it be the first thing I've worked on with Nike. I'm a sneakerhead, and I interned at Crooked Tongues when I was younger. I've been in sneaker culture and I know what the shoe represents. Sneakerheads love it. Roadmen love it. Future African creatives love it. The silhouette is amazing. It's a perfect shoe for me.

You've got to remember that this shoe is about being from two places. The idea that there's no place like home, and home is whatever it is to me. Home was London, but it feels like home is Lagos now. I wanted people to have a product that celebrates that feeling of being from two worlds, and I think that is really present, especially in popular culture now. We're talking a lot more about where we are from. What is home? What does home feel like? I just wanted that kind of synergy with the product.

What is the story behind the different colors and textures on the shoe?
One colorway is really about the African sunrise. When you're in Nigeria or anywhere that I've been in West Africa, the sunrise and the sunset is a deep orange. It feels quite magical. That color celebrates a kind of rebirth or restart. Me and my son say this sort of thing every day. "It's a brand new day." It just feels like in Nigeria and Africa, you've always got the next day. It's a new day, a new hustle, right? So it's that rebirth kind of sunrise feeling. And then the other shoe, which is now being called the Pan-African colorway — I thought how can one product encompass all the colors of all the African flags? We tried to get all the flags in. It does feel quite rooted here.

With the textures, the whole shoe is inspired by the weaving technique and texture that was around the African sponge. This is a household item that connects everyone, so I really love that we were able to include that. And things like the lacing — the lacing is not actually real. It's not functional. It's just design. You know how it is in Nigeria. It’s flamboyant. It's excess. It's OTT. The charms all have different symbols, but also all celebrating Africa, whether it be the cowrie shells, or the eagle or the African gold. This is a shoe that is empowering.

What is your favorite detail on the sneaker?
It's the lacing and the charms. When you look down, it looks really graphic. It looks really cool. And people can take things out if they wanted to. If they wanted to take the charms out and put it on a necklace, they can do whatever you want with it. It's quite playful and it gives you a bit of customization as well. I want to see how people lace it up themselves. Those are my favorite bits.

Nike is known for highlighting different communities and cultures through collaborations. How does it feel for Our Homecoming to be Nike’s latest cultural activation?
I think it's good. Some of the collaborators, whether it be Slawn or Mowa, their collaborations came from people coming to Homecoming. So it feels really amazing that we are also a part of that story. It's kind of a weird collaboration. But I think because I'm so multifaceted, it makes sense because in culture, there's different people that have different voices.

I feel like it was a good time to do that collab, and I feel excited for what that will bring. Even seeing the response to the shoe — it feels like people want something more from collaborations, and this one was refreshing. That's exactly what we wanted people to feel.

A Nike sneaker collaboration is definitely something to celebrate. Do you see yourself collaborating with Nike or any other brands again in the future?
Yeah, I think we want to keep it going, because now I live in Lagos and we've got a permanent concept space. I want to constantly have projects design-wise come out of that — from idea to retail through this filter of Africa. I think that that is where I want to be now. I want to make sure that it is seen globally, you know? The design, the references, the people, the community, the collaborators — we have a role to play in amplifying that.

With these products, even if some people didn't know what Homecoming was, they still posted about the shoe. They didn't say it's about Grace or Our Homecoming, but it's still a great product. That's what is so exciting about this next chapter of Homecoming. We have a lot we want to make, and it's going to be a really exciting, refreshing feel to the global creative landscape.

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Bella Hadid's fragrance brand Orebella has just announced Body & Hair Perfume Mists. Described by the brand as alcohol-free, water-based scents designed for all-over application for the body and hair, the perfume mists are a lighter version of Orebella's signature shake-to-activate skin perfume innovations.

"With these Perfume Mists, I wanted to create something expressive and free," Bella Hadid says in a press release. "They're designed to move with you, to be sprayed generously, layered intuitively and revisited throughout the day." With the new launch, the brand is introducing three scent expressions: "GARDENIA'S WHISPER," "NECTAR DEW" and "GOLDEN BRULEE."

For the new bi-phase fragrances, top layers emphasize essential oils and fine fragrance, while the base layer makes use of an alcohol-free blend of botanical waters. As for scents, "GARDENIA'S WHISPER" is a sheer floral featuring notes of rhubarb, jasmine and gardenia. "NECTAR DEW" is described as a floral fruity thanks to notes of fig, pear and peony. Lastly, "GOLDEN BRULEE" is a classic amber gourmand with notes of plum, tonka and vanilla.

The Body & Hair Perfume Mists retail for $39 USD and will be available on the brand's website starting April 10.

In other news, Hunter Schafer is the face of Mugler's newest "Angel" Perfume.

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In recent weeks, there has been growing criticism surrounding the announcement of Kaye West headlining London's Wireless festival. In the latest update, West responded to the commentary by releasing an official statement, and now the UK government has blocked West from entering the UK, resulting in the festival being cancelled.

The rapper, now known as YE, has been criticized for previously making antisemitic remarks, including showing admiration for Hitler. Last year, the artist released a song called "Heil Hitler" after also advertising a swastika T-shirt for sale on his website. His scheduled appearance at the summer festival has been condemned by Jewish organisations, the public and also politicians, including the Prime Minister, the London Mayor and now the Home Office.

 

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Earlier today, West released an official statement addressing all the uproar, where he offered to meet the UK's Jewish community. This comes after the rapper took out a full-page advert in the Wall Street Journal in January, apologizing for his antisemitic behavior and attributing this to his bipolar disorder.

The statement read, "I've been following the conversation around Wireless and want to address it directly. My only goal is to come to London and present a show of change, bringing unity, peace and love through my music. I would be grateful for the opportunity to meet with members of the Jewish community in the UK in person, to listen. I know words aren't enough – I'll have to show change through my actions. If you're open, I'm here."

Melvin Benn, the managing director of Festival Republic, which promotes Wireless, initially shared that West would still perform at the festival, encouraging audiences to give the rapper a second chance and citing his own relations to the Jewish community and experiences with a person in his life with a mental health illness.

Since the news of the West's travel ban, Festival Republic has now released a statement, sharing, "As with every Wireless Festival, multiple stakeholders were consulted in advance of booking YE and no concerns were highlighted at the time. Antisemitism in all its forms is abhorrent, and we recognise the real and personal impact these issues have had. As YE said today, he acknowledges that words alone are not enough, and in spite of this still hopes to be given the opportunity to begin a conversation with the Jewish community in the UK."

In other news, check out Miss Sixty's latest campaign starring Bella Hadid and inspired by Marie Antoinette.

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A house rooted in craftsmanship and known for its incredible ability to manipulate materials, Alaïa is branching into a whole new fabric with its first-ever denim line. You can expect the most with this one.

With an uncanny ability to create tension between structure and softness (remember that Couture collection made entirely from a thread of wool), this is a natural evolution for the brand. Approaching denim as a second skin, this is a material that can hold shape and flow with the body, bringing both structure and sensuality. From a defined waist to a sculpted hip, these are much more than just a pair of jeans.

Developed over the course of a year with extensive research and refinement, each piece carries an intentional approach to construction, prioritizing simplicity for that perfect fit. Made in Japan, the home of some of the best denim factories, the treatments are carried out with technical mastery. Indigo is rope-dyed to create a depth and permanence to the color, while handwashing, over-dying and laser work reveal the balance between technicality and design language.

The collection comprises the Bootcut, Fit and Flare, Palazzo, Round, Skinny and Straight, subverting all trends and prioritizing timelessness. To mark the debut, Alaïa dropped a campaign lensed by Sam Rock and starring long-time friend of the brand Mona Tougaard.

Check out the imagery above and head to the brand's website to see the full drop.

In other news, Hunter Schafer is the latest face of Mugler's new "Angel" perfume.

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Los Angeles-based running brand District Vision and New Balance have released their latest collaboration, bringing a monochromatic, earth-toned 1080v15 into the world for the new season. Marking the newest link up between the frequent collaborators, the duo are giving the recently-launched running silhouette a makeover, and this sleeper hit might finally wake everyone up.

Launching in January, the 1080v15 has been one of New Balance's more underrated releases. Reimagined in minimal, easy-to-style colors, District Vision is changing the sneaker's status. Available in a rich brown shade as well as a simple beige, the earthy colorways cover the entire sneaker for a classic, monochrome look. Straying away from the typical neons and bright colors of running silhouettes, marathons and sprints have never looked this good.

A suede and mesh upper roots the sneaker in streetwear, making it less of a running shoe and more of an everyday style. On the heel, "District Vision" is printed in a contrasting color, with both brand names decorating the soft, suede tongue.

A campaign starring elite runner and NCAA champion Parker Valby makes sure the shoe stays true to its athletic roots, making running chic with understated apparel and eyewear.

The New Balance x District Vision collaboration is available to purchase now on the District Vision website, with a wider New Balance website release arriving on April 10.

In other news, adidas and Song for the Mute dropped a running collaboration, too.

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