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    <title>Hypebae</title>
    <description>Hypebae covers women's fashion, sneakers, beauty, sports, art, music and culture, spotlighting next-gen creatives and youth culture.</description>
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      <title>Dilara Findikoglu Is Entering the Bridal Space</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2FSingle-Image-387.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Dilara Findikoglu is officially entering the wedding space and subverting tradition with her very first "Bridal Party Edit," and it's pure, powerful feminine energy for the after-party.Known for blending tradition with high-octane rebellion, the London-based designer reimagined her most signature, waist-cinching silhouettes into the ultimate post-vow wardrobe. Inspired by the defiant women of the Dilara universe, the collection brings shiny silk taffeta, raw-edged chiffon ruffles and dramatic textures straight to the dance floor.Presented in classic ivory, plus a few juicy colorways designed specifically for modern bridesmaids, these pieces are made for brides who want to trade stiff traditions for scandalous, messy fun. "We all long for a love that feels eternal," the brand shared. "And of course, wherever the party is, that's where we want to be."The accompanying campaign offers a sneak peek into a Dilara bride's wedding day: sensual, chaotic and completely unforgettable. Head over to the Dilara Findikoglu website for more.In other news, check out Jimmy Choo's FW26 campaign.</div><p><a href="https://hypebae.com/2026/7/dilara-findikoglu-bridal-wedding-collection-campaign-where-to-buy" title="Dilara Findikoglu Is Entering the Bridal Space" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Wed, 29 Jul 2026 08:47:59 +0000</pubDate>
      <link>https://hypebae.com/2026/7/dilara-findikoglu-bridal-wedding-collection-campaign-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966650</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2FSingle-Image-387.jpg?w=800&cbr=1&q=90&fit=max" /></p><p data-path-to-node="1"><a href="https://hypebae.com/tags/Dilara-Findikoglu" target="_blank" rel="noopener">Dilara Findikoglu</a> is officially entering the <a href="https://hypebae.com/tags/weddings" target="_blank" rel="noopener">wedding</a> space and subverting tradition with her very first "Bridal Party Edit," and it's pure, powerful feminine energy for the after-party.</p><p data-path-to-node="2">Known for blending tradition with high-octane rebellion, the <a href="https://hypebae.com/tags/London" target="_blank" rel="noopener">London</a>-based designer reimagined her most signature, waist-cinching silhouettes into the ultimate post-vow wardrobe. Inspired by the defiant women of the Dilara universe, the collection brings shiny silk taffeta, raw-edged chiffon ruffles and dramatic textures straight to the dance floor.</p><p data-path-to-node="3">Presented in classic ivory, plus a few juicy colorways designed specifically for modern bridesmaids, these pieces are made for brides who want to trade stiff traditions for scandalous, messy fun. "We all long for a love that feels eternal," the brand shared. "And of course, wherever the party is, that's where we want to be."</p><p data-path-to-node="5">The accompanying campaign offers a sneak peek into a Dilara bride's wedding day: sensual, chaotic and completely unforgettable. Head over to the <a href="https://dilarafindikoglu.com" target="_blank" rel="noopener">Dilara Findikoglu website</a> for more.</p><p data-path-to-node="5">In other news, <a href="https://hypebae.com/2026/7/jimmy-choo-fw26-campaign-boots-shoes-sandra-choi-where-to-buy" target="_blank" rel="noopener">check out Jimmy Choo's FW26 campaign.</a></p><p><a href="https://hypebae.com/2026/7/dilara-findikoglu-bridal-wedding-collection-campaign-where-to-buy" title="Dilara Findikoglu Is Entering the Bridal Space" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=54924" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=54924" />    </a></p>]]></content:encoded>
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    <item>
      <title>Louis Vuitton and Pat McGrath Announce La Beauté's First-Ever Lip Liner</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F06%2F25%2Flv-fi-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Louis Vuitton is expanding La Beauté with a new addition to its growing makeup lineup. Following the debut collection of lipsticks, lip balms and eyeshadow palettes, the brand is introducing the LV Crayon — a first-of-its-kind monogram-shaped lip liner conceived by creative director Dame Pat McGrath."Every look I have ever created on the Louis Vuitton runway begins with the lip line — it is where precision becomes art," McGrath says in a press release. "The LV Crayon is a tool that deserves to be in the hands of every woman. It's both seamless to use and beautiful to hold."Designed to complement the existing LV Rouge and LV Baume offerings, the LV Crayon delivers a featherlight, creamy formula with peptides to visibly plump and enhance lip contours. McGrath developed 10 highly pigmented shades for the liner, ranging from nude to deep burgundy, to suit every skin tone and look. The lineup spans the full spectrum — from the understated "190 Beige Atlas" to the dramatically bold "896 Monogram Rouge." True to La Beauté's ethos, the LV Crayon is designed to be layered, functioning as the foundation for any lip look.The LV Crayon retails for $58 USD and is available for purchase on the brand's website.In other news, Alisha Boe is the face of “Black Opium.”</div><p><a href="https://hypebae.com/2026/7/louis-vuitton-la-beaute-pat-mcgrath-lv-crayon-lip-liner-where-to-buy" title="Louis Vuitton and Pat McGrath Announce La Beauté&#039;s First-Ever Lip Liner" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 16:04:22 +0000</pubDate>
      <link>https://hypebae.com/2026/6/louis-vuitton-la-beaute-pat-mcgrath-lv-crayon-lip-liner-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=963921</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Beauty]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F06%2F25%2Flv-fi-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebae.com/tags/louis-vuitton">Louis Vuitton</a> is expanding La Beauté with a new addition to its growing <a href="https://hypebae.com/tags/makeup">makeup</a> lineup. Following the debut collection of <a href="https://hypebae.com/tags/lipsticks">lipsticks</a>, <a href="http://hypebae.com/tags/lip-balms">lip balms</a> and <a href="https://hypebae.com/tags/eyeshadow">eyeshadow</a> palettes, the brand is introducing the LV Crayon — a first-of-its-kind monogram-shaped <a href="https://hypebae.com/tags/lip-liner">lip liner</a> conceived by creative director <a href="https://hypebae.com/tags/pat-mcgrath">Dame Pat McGrath</a>.</p><p>"Every look I have ever created on the Louis Vuitton runway begins with the lip line — it is where precision becomes art," McGrath says in a press release. "The LV Crayon is a tool that deserves to be in the hands of every woman. It's both seamless to use and beautiful to hold."</p><p class="font-claude-response-body break-words whitespace-normal">Designed to complement the existing LV Rouge and LV Baume offerings, the LV Crayon delivers a featherlight, creamy formula with peptides to visibly plump and enhance lip contours. McGrath developed 10 highly pigmented shades for the liner, ranging from nude to deep burgundy, to suit every skin tone and look. The lineup spans the full spectrum — from the understated "190 Beige Atlas" to the dramatically bold "896 Monogram Rouge." True to La Beauté's ethos, the LV Crayon is designed to be layered, functioning as the foundation for any lip look.</p><p>The LV Crayon retails for $58 USD and is available for purchase on the <a href="https://us.louisvuitton.com/eng-us/perfumes-and-beauty/all-beauty/lv-crayon/_/N-t21cl44-azahwqi6">brand's website</a>.</p><div class="post-body-content"><p>In other news, <a href="https://hypebae.com/2026/7/ysl-beauty-alisha-boe-black-opium-fragrance-global-ambassador-announcement">Alisha Boe is the face of “Black Opium.”</a></p></div><p><a href="https://hypebae.com/2026/7/louis-vuitton-la-beaute-pat-mcgrath-lv-crayon-lip-liner-where-to-buy" title="Louis Vuitton and Pat McGrath Announce La Beauté&#039;s First-Ever Lip Liner" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=58372" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=58372" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Billie Eilish Drops a Bold Version of Her Beloved Perfume</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2Fbillie-fi.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Billie Eilish has unveiled the newest addition to her fragrance lineup: "Eilish Intense." Following the success of the original, cult-favorite "Eilish" Eau de Parfum, the star describes this new version as a bolder, richer take on the perfume fans already love."I've always loved the warmth of the original, and seeing how much everyone connected with it made creating Eilish Intense even more special. I love to wear the original for every day activities and Intense at night," Eilish says in a press release. "I'm so excited for everyone to enjoy it as much as I do!"The scent opens with red berries and mandarin layered under sugared petals, moving into a rich core of creamy vanilla, soft spices and cocoa, before settling into a dry down of warm musks, tonka bean and sleek woods. As for its housing, "Eilish Intense" keeps the collection's sculptural, bust shape — but now arrives in a luminous gold finish, meant to echo the fragrance's warm notes. Just like the rest of the Eilish Fragrances lineup, "Eilish Intense" is vegan, paraben-free and PETA-certified cruelty-free."Eilish Intense" Eau de Parfum retails for $88 USD and is now available for purchase on the brand's website.</div><p><a href="https://hypebae.com/2026/7/billie-eilish-fragrances-intense-eau-de-parfum-where-to-buy" title="Billie Eilish Drops a Bold Version of Her Beloved Perfume" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 15:20:05 +0000</pubDate>
      <link>https://hypebae.com/2026/7/billie-eilish-fragrances-intense-eau-de-parfum-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966651</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Beauty]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2Fbillie-fi.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebae.com/tags/billie-eilish">Billie Eilish</a> has unveiled the newest addition to her <a href="https://hypebae.com/tags/fragrance">fragrance</a> lineup: "Eilish Intense." Following the success of the original, cult-favorite "Eilish" Eau de Parfum, the star describes this new version as a bolder, richer take on the <a href="https://hypebae.com/tags/perfumes">perfume</a> fans already love.</p><p>"I've always loved the warmth of the original, and seeing how much everyone connected with it made creating Eilish Intense even more special. I love to wear the original for every day activities and Intense at night," Eilish says in a press release. "I'm so excited for everyone to enjoy it as much as I do!"</p><p>The scent opens with red berries and mandarin layered under sugared petals, moving into a rich core of creamy vanilla, soft spices and cocoa, before settling into a dry down of warm musks, tonka bean and sleek woods. As for its housing, "Eilish Intense" keeps the collection's sculptural, bust shape — but now arrives in a luminous gold finish, meant to echo the fragrance's warm notes. Just like the rest of the Eilish Fragrances lineup, "Eilish Intense" is vegan, paraben-free and PETA-certified cruelty-free.</p><p>"Eilish Intense" Eau de Parfum retails for $88 USD and is now available for purchase on the <a href="https://store.billieeilish.com/pages/fragrance">brand's website</a>.</p><p><a href="https://hypebae.com/2026/7/billie-eilish-fragrances-intense-eau-de-parfum-where-to-buy" title="Billie Eilish Drops a Bold Version of Her Beloved Perfume" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=32798" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=32798" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The Book Releases Topping Our List of Summer Reads</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2FSingle-Image-36.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Book clubs, book charms and literary It-girls, reading is officially having a moment. As interest in analogue culture continues to grow, more people are searching for ways to disconnect from the algorithm while still tapping into their creativity and curiosity. Enter: books.While social feeds are flooded with movie premieres and album drops, we're here to spotlight the titles worth clearing space for on your shelf. From fantasy and romance to crime and thrillers, these are the books getting published this year that deserve a spot on your radar. Whether you're a daily reader or a once-a-year vacation binger, consider this your ultimate guide to the releases everyone will be talking about. So stay in the conversation and scroll on for our ultimate summer reading list.Hello, Limerence - Momo YamaguchiMomo Yamaguchi is releasing her debut novel, Hello, Limerence, a feral tale of a woman looking for 'the one' during a hot Tokyo summer. A powerful observation of beauty, power and the existential feelings of turning 25 and not knowing who you are, this is sure to be the hot-girl read of the year.Prioritise This - Lily SilvertonLily Silverton is the woman ready to make your life better. Whether you're looking for a spring reset, need to get your priorities in order or just want to find the key to living better, Silverton just published the book for you. Prioritise This offers a neuroscience-backed framework for navigating modern life, where we operate on a constant sense of urgency.I Want You to Be Happy - Jem CalderIf you like Sally Rooney’s writing and "Normal People" is one of the books you still talk about, this one's for you. Described as both witty and tender, this is another modern love story to accompany your next beach holiday. Following a new couple searching for meaning and navigating a significant age gap, Jem Calder is able to expertly capture the intricacies of modern romance. Oh, and Rooney herself actually said, "I couldn't stop reading."A Court of Thorns and Roses (Books 6 and 7) - Sarah J. MaasThe fantasy series that took the internet and pretty much everyone by storm, A Court of Thorns and Roses, is back. There was a time when you couldn't leave your house without spotting someone reading the first release, with people obsessively talking about the fantastical universe. Now, to everyone's delight, author Sarah J. Maas is releasing the 6th and 7th books.The Secret Lives of Murderers' Wives - Elizabeth ArnottElizabeth Arnott's book was perfectly described by Emilia Hart as "if Taylor Jenkins-Reid wrote a crime novel," and that says it all, really. Set during a hot 1960s California summer, three women form an unlikely friendship based on one common secret: their husbands are some of the country's most notorious convicted killers. Get ready to settle in by the pool with this page-turner.Lady Tremaine - Rachel HochhauserLady Tremaine is one of those stories that really delves into character, taking one person's truth and giving you something totally unexpected. This is a breathtaking reimagining of Cinderella, as told through the eyes of the famous "evil" stepmother, revealing a compelling love story and exploration of the lengths a mother will go to for her children. We are totally intrigued by how Rachel Hochhauser will change all our perceptions.Lake Effect - Cynthia D'Aprix SweeneyFrom the New York Times bestselling author of The Nest comes a witty and tender portrait of two families and one lovestruck decision that changes everything for decades to come. With plenty of Sweeney's signature humor and depth, Lake Effect is a thoughtful look at loss, grief, mothers, daughters, love and desire, asking what we owe the people we love.Missing Sister - Joshilyn JacksonDescribed as "a chilling story of sisters and revenge," New York Times bestselling author of Never Have I Ever, Joshilyn Jackson has us totally hooked. The novel follows inseparable twins until one of them dies and leaves behind a cryptic voicemail. We then follow her sister on a desperate hunt for justice. A thrilling page turner, this is a book sure to get you out of your reading rut.This Story Might Save Your Life - Tiffany CrumPublished in early March 2026, Tiffany Crum's latest book is already a bestseller. If the title didn't intrigue you, we can confirm it's full of plot twists, manipulation and secrets, with a sprinkle of romance. You really have to read this one to believe it.Half His Age - Jennette McCurdyFrom the New York Times bestselling author of I'm Glad My Mom Died, this novel is both sad, funny, thrilling and intimate as it explores the lengths we'll go to get what we want. Jennette McCurdy is quickly going from one of our favorite childhood actors to becoming one of the most significant authors of our generation.A Hymn to Life - Gisèle PelicotGisèle Pelicot is the courageous woman who became the face of defiance after a sexual assault case that stunned the world. In a rallying call for shame to "change sides," we hear her story for the very first time. Both a memoir and a brave act of defiance, A Hymn to Life is a moving story of survival and a woman reclaiming her voice.</div><p><a href="https://hypebae.com/2026/7/book-release-authors-reading-list-book-club-sarah-j-maas-jennette-mccurdy" title="The Book Releases Topping Our List of Summer Reads" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 14:47:16 +0000</pubDate>
      <link>https://hypebae.com/2026/7/book-release-authors-reading-list-book-club-sarah-j-maas-jennette-mccurdy</link>
      <guid>https://bae.hypebeast.com/?post=953915</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Culture]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2FSingle-Image-36.jpg?w=800&cbr=1&q=90&fit=max" /></p><p data-start="126" data-end="402"><a href="https://hypebae.com/tags/books" target="_blank" rel="noopener">Book</a> clubs, <a href="https://hypebae.com/2026/2/coach-ss26-tabby-bag-book-charms-campaign-elle-fanning-where-to-buy" target="_blank" rel="noopener">book charms</a> and <a href="https://hypebae.com/2026/1/literary-it-girls-intellectual-trend-dua-lipa-book-clubs" target="_blank" rel="noopener">literary It-girls</a>, reading is officially having a moment. As interest in analogue culture continues to grow, more people are searching for ways to disconnect from the algorithm while still tapping into their creativity and curiosity. Enter: books.</p><p data-start="404" data-end="818">While social feeds are flooded with movie premieres and album drops, we're here to spotlight the titles worth clearing space for on your shelf. From fantasy and romance to crime and thrillers, these are the books getting published this year that deserve a spot on your radar. Whether you're a daily reader or a once-a-year vacation binger, consider this your ultimate guide to the releases everyone will be talking about. So stay in the conversation and scroll on for our ultimate summer reading list.</p><h2><a href="https://www.faber.co.uk/product/9780571396849-hello-limerence/?srsltid=AfmBOoqFQwUgfybEK5tZAezEhLxvemr9dPwxEdMMEQQrHUERhHUL8_ue" target="_blank" rel="noopener"><em>Hello, Limerence</em> - <b>Momo Yamaguchi</b></a></h2><p><img class="alignnone size-full wp-image-955077" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-873.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p><a href="https://www.instagram.com/momoyamagucci/">Momo Yamaguchi</a> is releasing her debut novel, <em>Hello, Limerence</em>, a feral tale of a woman looking for 'the one' during a hot Tokyo summer. A powerful observation of beauty, power and the existential feelings of turning 25 and not knowing who you are, this is sure to be the hot-girl read of the year.</p><h2><a href="https://www.waterstones.com/book/prioritise-this/lily-silverton/9781399828635" target="_blank" rel="noopener"><em>Prioritise This - </em>Lily Silverton</a></h2><p><img class="alignnone size-full wp-image-955078" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-874.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p><a href="https://www.instagram.com/lily_silverton/" target="_blank" rel="noopener">Lily Silverton</a> is the woman ready to make your life better. Whether you're looking for a spring reset, need to get your priorities in order or just want to find the key to living better, Silverton just published the book for you. <em>Prioritise This</em> offers a neuroscience-backed framework for navigating modern life, where we operate on a constant sense of urgency.</p><h2><a href="https://www.faber.co.uk/product/9780571387458-i-want-you-to-be-happy/?srsltid=AfmBOorAweV3CJaNtLCZa0zpLSk96Oy2TuWK0A11ce-uMftecfNnRRan" target="_blank" rel="noopener"><em>I Want You to Be Happy</em> - Jem Calder</a></h2><p><img class="alignnone size-full wp-image-966645" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-35.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p><span style="font-weight: 400;">If you like <a href="https://hypebae.com/tags/sally-rooney" target="_blank" rel="noopener">Sally Rooney’s</a> writing and "Normal People" is one of the books you still talk about, this one's for you. Described as both witty and tender, this is another modern love story to accompany your next beach holiday. Following a new couple searching for meaning and navigating a significant age gap, Jem Calder is able to expertly capture the intricacies of modern romance. Oh, and Rooney herself actually said, "I couldn't stop reading."</span></p><h2><a href="https://www.bloomsbury.com/uk/court-of-thorns-and-roses-6-9781037200076/" target="_blank" rel="noopener"><em>A Court of Thorns and Roses</em> (Books 6 and 7) - Sarah J. Maas</a></h2><p><img class="alignnone size-full wp-image-955079" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-875.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p>The fantasy series that took the internet and pretty much everyone by storm, <em>A Court of Thorns and Roses,</em> is back. There was a time when you couldn't leave your house without spotting someone reading the first release, with people obsessively talking about the fantastical universe. Now, to everyone's delight, author <a href="https://www.instagram.com/sarahjmaas/" target="_blank" rel="noopener">Sarah J. Maas</a> is releasing the 6th and 7th books.</p><div><h2><a href="https://www.goodreads.com/book/show/235699107-the-secret-lives-of-murderers-wives" target="_blank" rel="noopener"><em>The Secret Lives of Murderers' Wives</em> - Elizabeth Arnott</a></h2><p><img class="alignnone size-full wp-image-955080" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-876.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p><a href="https://www.instagram.com/elizabetharnottwrites/" target="_blank" rel="noopener">Elizabeth Arnott's</a> book was perfectly described by <a href="https://www.instagram.com/emiliahartbooks/" target="_blank" rel="noopener">Emilia Hart</a> as "if Taylor Jenkins-Reid wrote a crime novel," and that says it all, really. Set during a hot 1960s California summer, three women form an unlikely friendship based on one common secret: their husbands are some of the country's most notorious convicted killers. Get ready to settle in by the pool with this page-turner.</p><h2><a href="https://www.goodreads.com/en/book/show/231126977-lady-tremaine" target="_blank" rel="noopener"><em>Lady Tremaine</em> - Rachel Hochhauser</a></h2><p><img class="alignnone size-full wp-image-955081" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-877.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p><em>Lady Tremaine</em> is one of those stories that really delves into character, taking one person's truth and giving you something totally unexpected. This is a breathtaking reimagining of <i>Cinderella</i>, as told through the eyes of the famous "evil" stepmother, revealing a compelling love story and exploration of the lengths a mother will go to for her children. We are totally intrigued by how <a href="https://www.instagram.com/hochhauser/" target="_blank" rel="noopener">Rachel Hochhauser</a> will change all our perceptions.</p><h2><a href="https://www.goodreads.com/book/show/235672456-lake-effect" target="_blank" rel="noopener"><em>Lake Effect</em> - Cynthia D'Aprix Sweeney</a></h2><p><img class="alignnone size-full wp-image-955082" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-878.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p>From the <em>New York Times</em> bestselling author of <em>The Nest</em> comes a witty and tender portrait of two families and one lovestruck decision that changes everything for decades to come. With plenty of <a href="https://www.instagram.com/cynthiadsweeney/" target="_blank" rel="noopener">Sweeney's</a> signature humor and depth, Lake Effect is a thoughtful look at loss, grief, mothers, daughters, love and desire, asking what we owe the people we love.</p><h2><a href="https://www.goodreads.com/book/show/235672430" target="_blank" rel="noopener"><em>Missing Sister</em> - Joshilyn Jackson</a></h2><p><img class="alignnone size-full wp-image-955083" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-879.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p>Described as "a chilling story of sisters and revenge," <em>New York Times</em> bestselling author of <em>Never Have I Ever, </em><a href="https://www.instagram.com/joshilyn_jackson/" target="_blank" rel="noopener">Joshilyn Jackson</a> has us totally hooked. The novel follows inseparable twins until one of them dies and leaves behind a cryptic voicemail. We then follow her sister on a desperate hunt for justice. A thrilling page turner, this is a book sure to get you out of your reading rut.</p><h2><a href="https://www.goodreads.com/book/show/231126887-this-story-might-save-your-life" target="_blank" rel="noopener"><em>This Story Might Save Your Life</em> - Tiffany Crum</a></h2><p><img class="alignnone size-full wp-image-955084" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-880.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p>Published in early March 2026, <a href="https://www.instagram.com/bytiffanycrum/" target="_blank" rel="noopener">Tiffany Crum's</a> latest book is already a bestseller. If the title didn't intrigue you, we can confirm it's full of plot twists, manipulation and secrets, with a sprinkle of romance. You really have to read this one to believe it.</p><h2><a href="https://www.goodreads.com/en/book/show/240424526-half-his-age" target="_blank" rel="noopener"><em>Half His Age - </em>Jennette McCurdy</a></h2><p><img class="alignnone size-full wp-image-955085" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-881.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p>From the <em>New York Times</em> bestselling author of <i>I'm Glad My Mom Died, </i>this novel is both sad, funny, thrilling and intimate as it explores the lengths we'll go to get what we want. <a href="https://www.instagram.com/jennettemccurdy/" target="_blank" rel="noopener">Jennette McCurdy</a> is quickly going from one of our favorite childhood actors to becoming one of the most significant authors of our generation.</p><h2><a href="https://www.penguin.co.uk/books/475698/a-hymn-to-life-by-pelicot-gisele/9781847928962" target="_blank" rel="noopener"><em>A Hymn to Life</em> - Gisèle Pelicot</a></h2><p><img class="alignnone size-full wp-image-955086" src="https://bae.hypebeast.com/files/2026/03/25/Single-Image-882.jpg" alt="books, novels, publishers, reading, literature, a court of thorns and roses, authors, book clubs" width="1280" height="853" /></p><p><a href="https://www.instagram.com/gisele_pelicot/" target="_blank" rel="noopener">Gisèle Pelicot</a> is the courageous woman who became the face of defiance after a sexual assault case that stunned the world. In a rallying call for shame to "change sides," we hear her story for the very first time. Both a memoir and a brave act of defiance, <i>A Hymn to Life</i> is a moving story of survival and a woman reclaiming her voice.</p></div><p><a href="https://hypebae.com/2026/7/book-release-authors-reading-list-book-club-sarah-j-maas-jennette-mccurdy" title="The Book Releases Topping Our List of Summer Reads" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=94040" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=94040" />    </a></p>]]></content:encoded>
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      <title>ROSÉ and PUMA Soften Up the Speedcat With a Ballet-Inspired Design</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2Frose-puma-speedcat-etoile-ballet-sneaker-release-info-where-to-buy-ft.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>PUMA is taking its popular low-profile icon into a soft new era. Joining forces with global K-pop sensation and brand ambassador ROSÉ, the sportswear giant has officially unveiled the Speedcat Etoile — a romantic, ballet-infused reimagining of the classic motorsport silhouette.  Inspired by ROSÉ's personal style, the Speedcat Etoile bridges the gap between retro motorsport aesthetics and modern femininity. Dressed in a soft pastel pink shade, the low-slung sneaker swaps the usual textiles for delicate satin finishes, velvety suede overlays and subtle shimmer. Tying the look together are wide ribbon laces designed to be bound into graceful bows, nodding to the dance studios and ballerinas the sneaker was inspired by.  The accompanying campaign visuals lean heavily into nostalgic youth. Set in a warm, intimate bedroom filled with personal keepsakes, ROSÉ presents the sneaker as a cherished memory.Since making its massive comeback in 2024, the Speedcat has proven to be an undisputed staple of street style and culture. With numerous redesigns like the Speedcat Ballet, Wedge and Mule captivating a new generation of fashion lovers, the Etoile joins the family as a ultra-feminine answer to the new sneakerheads.  The PUMA Speedcat Etoile will be available to purchase starting July 30 on the PUMA website and select retailers.In other news, Pharrell Williams unveiled the newest VIRGINIA Adistar Jellyfish colorway.</div><p><a href="https://hypebae.com/2026/7/rose-puma-speedcat-etoile-ballet-sneaker-release-info-where-to-buy" title="ROSÉ and PUMA Soften Up the Speedcat With a Ballet-Inspired Design" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 14:13:43 +0000</pubDate>
      <link>https://hypebae.com/2026/7/rose-puma-speedcat-etoile-ballet-sneaker-release-info-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966629</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2Frose-puma-speedcat-etoile-ballet-sneaker-release-info-where-to-buy-ft.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebae.com/tags/puma" rel="noopener" target="_blank">PUMA</a> is taking its popular low-profile icon into a soft new era. Joining forces with global <a href="https://hypebae.com/tags/k-pop" rel="noopener" target="_blank">K-pop</a> sensation and brand ambassador <a href="https://hypebae.com/tags/rose" rel="noopener" target="_blank">ROSÉ</a>, the <a href="https://hypebae.com/tags/sportswear" rel="noopener" target="_blank">sportswear</a> giant has officially unveiled the Speedcat Etoile — a romantic, <a href="https://hypebae.com/tags/ballet" rel="noopener" target="_blank">ballet</a>-infused reimagining of the classic motorsport silhouette.  </p><p>Inspired by ROSÉ's personal style, the Speedcat Etoile bridges the gap between retro motorsport aesthetics and modern femininity. Dressed in a soft pastel pink shade, the low-slung <a href="https://hypebae.com/tags/sneakers" rel="noopener" target="_blank">sneaker</a> swaps the usual textiles for delicate satin finishes, velvety suede overlays and subtle shimmer. Tying the look together are wide ribbon laces designed to be bound into graceful bows, nodding to the dance studios and ballerinas the sneaker was inspired by.  </p><p>The accompanying <a href="https://hypebae.com/tags/campaigns" rel="noopener" target="_blank">campaign</a> visuals lean heavily into nostalgic youth. Set in a warm, intimate bedroom filled with personal keepsakes, ROSÉ presents the sneaker as a cherished memory.</p><p>Since making its massive comeback in 2024, the Speedcat has proven to be an undisputed staple of street style and culture. With numerous redesigns like the Speedcat Ballet, Wedge and Mule captivating a new generation of fashion lovers, the Etoile joins the family as a ultra-feminine answer to the new sneakerheads.  </p><p>The PUMA Speedcat Etoile will be available to purchase starting July 30 on the <a href="https://us.puma.com/us/en" rel="noopener" target="_blank">PUMA website</a> and select retailers.</p><p>In other news, <a href="https://hypebae.com/2026/7/pharrell-williams-adidas-virginia-adistar-jellyfish-triple-white-release-date-where-to-buy/" rel="noopener" target="_blank">Pharrell Williams unveiled</a> the newest VIRGINIA Adistar Jellyfish colorway.</p><p><a href="https://hypebae.com/2026/7/rose-puma-speedcat-etoile-ballet-sneaker-release-info-where-to-buy" title="ROSÉ and PUMA Soften Up the Speedcat With a Ballet-Inspired Design" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=31443" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=31443" />    </a></p>]]></content:encoded>
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    <item>
      <title>Class Is in Session With Ray-Ban and Jennie</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2FSingle-Image-34.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Class is officially in session, and Jennie is here to make sure your eyewear game is up to scratch. The global superstar is starring in Ray-Ban's latest "Back to School" campaign, giving the brand's signature silhouette, the Aviator, a major cool-girl refresh.Born in 1937, the timeless gold metal frame, sleek pilot shape and classic double bridge are getting a futuristic upgrade with new Transitions GEN S lenses in a dreamy "Ruby" shade. These dynamic lenses automatically shift from totally clear indoors to a rich pink wash outdoors, seamlessly adapting to whatever light you're stepping into.Prefer a subtle tint all day long? The Transitions Color Touch Ruby washed lenses add just the right hint of color to elevate your look and give the world that rose-tinted feel, literally. Elsewhere, for those who want to look clever in class, the Aviator Optics bring that same confident attitude to your everyday prescription frames.Whether you're hitting the library or the town, Jennie just proved these frames are the ultimate accessory. Head over to the Ray-Ban website to shop the drop.In other news, Jimmy Choo's FW26 campaign is boots-on-the-ground fashion.</div><p><a href="https://hypebae.com/2026/7/ray-ban-jennie-campaign-eyewear-glasses-back-to-school-where-to-buy" title="Class Is in Session With Ray-Ban and Jennie" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 13:42:44 +0000</pubDate>
      <link>https://hypebae.com/2026/7/ray-ban-jennie-campaign-eyewear-glasses-back-to-school-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966624</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2FSingle-Image-34.jpg?w=800&cbr=1&q=90&fit=max" /></p><p data-path-to-node="1">Class is officially in session, and <a href="https://hypebae.com/tags/jennie" target="_blank" rel="noopener">Jennie</a> is here to make sure your <a href="https://hypebae.com/tags/eyewear" target="_blank" rel="noopener">eyewear</a> game is up to scratch. The global superstar is starring in <a href="https://hypebae.com/tags/ray-ban" target="_blank" rel="noopener">Ray-Ban's</a> latest "Back to School" campaign, giving the brand's signature silhouette, the Aviator, a major cool-girl refresh.</p><p data-path-to-node="2">Born in 1937, the timeless gold metal frame, sleek pilot shape and classic double bridge are getting a futuristic upgrade with new Transitions GEN S lenses in a dreamy "Ruby" shade. These dynamic lenses automatically shift from totally clear indoors to a rich pink wash outdoors, seamlessly adapting to whatever light you're stepping into.</p><p data-path-to-node="3">Prefer a subtle tint all day long? The Transitions Color Touch Ruby washed lenses add just the right hint of color to elevate your look and give the world that rose-tinted feel, literally. Elsewhere, for those who want to look clever in class, the Aviator Optics bring that same confident attitude to your everyday prescription frames.</p><p data-path-to-node="4">Whether you're hitting the library or the town, Jennie just proved these frames are the ultimate accessory. Head over to the <a href="https://www.ray-ban.com/uk?cid=PM-SGA_300419-1.UK-RayBan-EN-B-NA-BrandRelated-Broad-Prs-NA-Ecom-NA_Website_ray%20ban%20website&amp;s_kwcid=AL%2116196%213%21798843426405%21b%21%21g%21%21ray%20ban%20website%2123615171405%21193047023999&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23615171405&amp;gbraid=0AAAAADqTUkx_Cl1B7lhdQg3UTud2kwTN8&amp;gclid=CjwKCAjwpqHTBhAcEiwAj2AfujSdaYQMsdgIitGXmKBgsZpdFsvhtn3mEzjtQdqQH-qas-5UNZM0DhoCfYAQAvD_BwE" target="_blank" rel="noopener">Ray-Ban website</a> to shop the drop.</p><p data-path-to-node="4">In other news, <a href="https://hypebae.com/2026/7/jimmy-choo-fw26-campaign-boots-shoes-sandra-choi-where-to-buy" target="_blank" rel="noopener">Jimmy Choo's FW26 campaign is boots-on-the-ground fashion.</a></p><p><a href="https://hypebae.com/2026/7/ray-ban-jennie-campaign-eyewear-glasses-back-to-school-where-to-buy" title="Class Is in Session With Ray-Ban and Jennie" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=22980" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=22980" />    </a></p>]]></content:encoded>
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    <item>
      <title>Jimmy Choo Plays Dress up for Its FW26 Campaign</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2FSingle-Image-32.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>For Jimmy Choo's Fall 2026 campaign, the brand is capturing the joy of playing dress-up inside Milan's stunning Palazzo Gallarati Scotti.Starring model Africa Garcia, the campaign gives us a sneak peek into creative director Sandra Choi's design fantasy, and spoiler alert: it's all about the boots. Marking the brand's 30th anniversary, the drop puts footwear front and center. Expect everything from the ultra-sleek, over-the-knee CALY OTK to the reinterpreted archival BIKER KB boot, packed with cool square buckles and lightweight leather for all-day stomping.Beyond the boots, the collection serves straight-up luxury. The signature CINCH S bag gets a Y2K revival in spotted leather, while the COKO 100 sandal brings couture drama with hand-sewn, 3D floral accents. Add in the lagoon blue ISSY PUMP with an oversized hand-knotted bow, and you've got a masterclass in bold glamor."I started with a very precise intention; I was drawn to the idea of dressing the leg, extending our canvas. Boots are the focus for this collection; I love the youthful, confident energy they give to women. They are practical, but they are also transformative," shared Choi.Blending London design roots with Florentine craftsmanship, Jimmy Choo proves that transforming an idea into a bold shoe is pure magic. Our Fall footwear is officially sorted.Take a look at the campaign above and head to the brand's website for more.In other news, Sinead O'Dwyer staged an immersive show at the V&amp;A Museum complete with choreography and live music.</div><p><a href="https://hypebae.com/2026/7/jimmy-choo-fw26-campaign-boots-shoes-sandra-choi-where-to-buy" title="Jimmy Choo Plays Dress up for Its FW26 Campaign" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 11:31:50 +0000</pubDate>
      <link>https://hypebae.com/2026/7/jimmy-choo-fw26-campaign-boots-shoes-sandra-choi-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966614</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F28%2FSingle-Image-32.jpg?w=800&cbr=1&q=90&fit=max" /></p><p data-path-to-node="1">For <a href="https://hypebae.com/tags/jimmy-choo" target="_blank" rel="noopener">Jimmy Choo's</a> <a href="https://hypebae.com/tags/fall-winter-2026" target="_blank" rel="noopener">Fall 2026</a> campaign, the brand is capturing the joy of playing dress-up inside <a href="https://hypebae.com/tags/milan" target="_blank" rel="noopener">Milan's</a> stunning Palazzo Gallarati Scotti.</p><p data-path-to-node="2">Starring model <a href="https://www.instagram.com/africagarcia__/?hl=en-gb" target="_blank" rel="noopener">Africa Garcia</a>, the campaign gives us a sneak peek into creative director <a href="https://www.instagram.com/sandrachoiofficial/?hl=en-gb" target="_blank" rel="noopener">Sandra Choi's</a> design fantasy, and spoiler alert: it's all about the boots. Marking the brand's 30th anniversary, the drop puts footwear front and center. Expect everything from the ultra-sleek, over-the-knee CALY OTK to the reinterpreted archival BIKER KB boot, packed with cool square buckles and lightweight leather for all-day stomping.</p><p data-path-to-node="3">Beyond the boots, the collection serves straight-up luxury. The signature CINCH S bag gets a Y2K revival in spotted leather, while the COKO 100 sandal brings couture drama with hand-sewn, 3D floral accents. Add in the lagoon blue ISSY PUMP with an oversized hand-knotted bow, and you've got a masterclass in bold glamor.</p><p data-path-to-node="3">"I started with a very precise intention; I was drawn to the idea of dressing the leg, extending our canvas. Boots are the focus for this collection; I love the youthful, confident energy they give to women. They are practical, but they are also transformative," shared Choi.</p><p data-path-to-node="4">Blending <a href="https://hypebae.com/tags/London" target="_blank" rel="noopener">London</a> design roots with Florentine craftsmanship, Jimmy Choo proves that transforming an idea into a bold shoe is pure magic. Our Fall footwear is officially sorted.</p><p data-path-to-node="4">Take a look at the campaign above and head to the <a href="https://www.jimmychoo.com/en/women/bags/evening-and-clutch-bags/?gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=16453244637&amp;gbraid=0AAAAADvZht2QszkAucWJ2ta6DYm7ayvX_&amp;gclid=Cj0KCQiAtfXMBhDzARIsAJ0jp3BuvxFahzPO-YZ5riMAzr4YXr0cNEJYVv43W5aOHtcKdI5hwSwK3e8aAiqDEALw_wcB" target="_blank" rel="noopener">brand's website</a> for more.</p><p data-path-to-node="4">In other news, <a href="https://hypebae.com/2026/7/sinead-odwyer-notice-me-runway-collection-victoria-albert-museum-where-to-buy" target="_blank" rel="noopener">Sinead O'Dwyer staged an immersive show at the V&amp;A Museum complete with choreography and live music.</a></p><p><a href="https://hypebae.com/2026/7/jimmy-choo-fw26-campaign-boots-shoes-sandra-choi-where-to-buy" title="Jimmy Choo Plays Dress up for Its FW26 Campaign" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=75764" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=75764" />    </a></p>]]></content:encoded>
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    <item>
      <title>Nike and Hyperice Just Revolutionized Recovery With the New Air Zoom Hyperslide</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2Fnike-hyperice-air-zoom-hyperslide-heat-massage-therapy-slides-info-where-to-buy-ft.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>If your self-care routine needs a high-tech upgrade, Nike and Hyperice are working on the perfect gift for tired feet. Enter the Nike Air Zoom Hyperslide: a chic, mobile recovery slide designed to melt away tension whether you're stepping off the track, a long-haul flight or just unwinding after a busy day up on your feet.Merging fashion with futuristic wellness, this game-changing slide pairs a plush Nike Air Zoom sole with Hyperice’s signature heat and vibration technology. Housed within the sleek adjustable strap is a magnetic Hyperslide Pod that lets you customize your post-workout treatment. With three levels of soothing warmth and three vibration modes, it provides a 15-minute foot massage on demand, controlled right from the pod or via the Hyperice App."Hyperice heat and vibration help my feet recover as quickly as possible, while the Nike Air Zoom cushioning makes it feel incredibly comfortable." shared star soccer player Virgil van Dijk in a press release. It’s the perfect blend of comfort and targeted relief, making recovery an effortless part of your daily ritual.Ready to step into the future of relaxation? The Nike Air Zoom Hyperslide officially launches on September 29 via the Nike and Hyperice websites and select retailers.In other news, adidas and Pharrell Williams launched a new VIRGINIA Adistar Jellyfish sneaker.</div><p><a href="https://hypebae.com/2026/7/nike-hyperice-air-zoom-hyperslide-heat-massage-therapy-slides-info-where-to-buy" title="Nike and Hyperice Just Revolutionized Recovery With the New Air Zoom Hyperslide" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 19:49:45 +0000</pubDate>
      <link>https://hypebae.com/2026/7/nike-hyperice-air-zoom-hyperslide-heat-massage-therapy-slides-info-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966592</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Sports]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2Fnike-hyperice-air-zoom-hyperslide-heat-massage-therapy-slides-info-where-to-buy-ft.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>If your self-care routine needs a high-tech upgrade, <a href="https://hypebae.com/tags/nike" rel="noopener" target="_blank">Nike</a> and Hyperice are working on the perfect gift for tired feet. Enter the Nike Air Zoom Hyperslide: a chic, mobile recovery slide designed to melt away tension whether you're stepping off the track, a long-haul flight or just unwinding after a busy day up on your feet.</p><p>Merging fashion with futuristic <a href="https://hypebae.com/tags/wellness" rel="noopener" target="_blank">wellness</a>, this game-changing slide pairs a plush Nike Air Zoom sole with Hyperice’s signature heat and vibration technology. Housed within the sleek adjustable strap is a magnetic Hyperslide Pod that lets you customize your post-workout treatment. With three levels of soothing warmth and three vibration modes, it provides a 15-minute foot massage on demand, controlled right from the pod or via the Hyperice App.</p><p>"Hyperice heat and vibration help my feet recover as quickly as possible, while the Nike Air Zoom cushioning makes it feel incredibly comfortable." shared star <a href="https://hypebae.com/tags/soccer" rel="noopener" target="_blank">soccer</a> player Virgil van Dijk in a press release. It’s the perfect blend of comfort and targeted relief, making recovery an effortless part of your daily ritual.</p><p>Ready to step into the future of relaxation? The Nike Air Zoom Hyperslide officially launches on September 29 via the <a href="https://www.nike.com" rel="noopener" target="_blank">Nike</a> and <a href="https://hyperice.com" rel="noopener" target="_blank">Hyperice websites</a> and select retailers.</p><p>In other news, <a href="https://hypebae.com/2026/7/pharrell-williams-adidas-virginia-adistar-jellyfish-triple-white-release-date-where-to-buy/" rel="noopener" target="_blank">adidas and Pharrell Williams launched</a> a new VIRGINIA Adistar Jellyfish sneaker.</p><p><a href="https://hypebae.com/2026/7/nike-hyperice-air-zoom-hyperslide-heat-massage-therapy-slides-info-where-to-buy" title="Nike and Hyperice Just Revolutionized Recovery With the New Air Zoom Hyperslide" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=75822" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=75822" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Alex Zono Made the Perfect Running Capsule</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2Falex-zono-dance-like-a-runner-running-capsule-activewear-where-to-buy-ft.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Cape Town-based label Alex Zono is back with a new drop, titled "Dance Like a Runner," and it's breath of fresh air your activewear wardrobe needs. Inspired by watching mountain runners climb the peaks of Chamonix and a nostalgic childhood memory of chasing kites, designer Alex Zono reimagines running not as a workout or a sprint to the finish line, but as a lighthearted dance.  Ditching the clinical feel of traditional performance gear, this drop embraces a cozy, sentimental aesthetic. The color palette takes cues from picturesque mountain landscapes, pairing bold hues and playful rainbow stripes with earthy greens, soft whites and shades of grey. Whimsical motifs are woven throughout, featuring symbols of freedom and nature like clouds, butterflies and cows.  Classic athletic silhouettes get a modern twist that seamlessly bridges performance and everyday life. Whether you’re lacing up for a sunrise jog or catching up with friends over a coffee, these pieces are crafted to move with you through every daily ritual.Alex Zono’s "Dance Like a Runner" collection will be available to purchase starting July 30 on the Alex Zono website.In other news, Nike ACG dropped a Chamonix-inspired camouflage collection.</div><p><a href="https://hypebae.com/2026/7/alex-zono-dance-like-a-runner-running-capsule-activewear-where-to-buy" title="Alex Zono Made the Perfect Running Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 17:53:37 +0000</pubDate>
      <link>https://hypebae.com/2026/7/alex-zono-dance-like-a-runner-running-capsule-activewear-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966576</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Sports]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2Falex-zono-dance-like-a-runner-running-capsule-activewear-where-to-buy-ft.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>Cape Town-based label <a href="https://www.instagram.com/alexzono/" rel="noopener" target="_blank">Alex Zono</a> is back with a new drop, titled "Dance Like a Runner," and it's breath of fresh air your <a href="https://hypebae.com/tags/activewear" rel="noopener" target="_blank">activewear</a> wardrobe needs. Inspired by watching mountain runners climb the peaks of Chamonix and a nostalgic childhood memory of chasing kites, designer Alex Zono reimagines <a href="https://hypebae.com/tags/running" rel="noopener" target="_blank">running</a> not as a workout or a sprint to the finish line, but as a lighthearted dance.  </p><p>Ditching the clinical feel of traditional performance gear, this drop embraces a cozy, sentimental aesthetic. The color palette takes cues from picturesque mountain landscapes, pairing bold hues and playful rainbow stripes with earthy greens, soft whites and shades of grey. Whimsical motifs are woven throughout, featuring symbols of freedom and nature like clouds, butterflies and cows.  </p><p>Classic athletic silhouettes get a modern twist that seamlessly bridges performance and everyday life. Whether you’re lacing up for a sunrise jog or catching up with friends over a coffee, these pieces are crafted to move with you through every daily ritual.</p><p>Alex Zono’s "Dance Like a Runner" collection will be available to purchase starting July 30 on the <a href="https://alexzono.com/" rel="noopener" target="_blank">Alex Zono website</a>.</p><p>In other news, <a href="https://hypebae.com/2026/7/nike-acg-chamo-camo-collection-chamonix-france-gorpcore-trail-where-to-buy/" rel="noopener" target="_blank">Nike ACG dropped</a> a Chamonix-inspired camouflage collection.</p><p><a href="https://hypebae.com/2026/7/alex-zono-dance-like-a-runner-running-capsule-activewear-where-to-buy" title="Alex Zono Made the Perfect Running Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=68449" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=68449" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Pharrell Williams and adidas Are Dropping a New VIRGINIA Adistar Jellyfish</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2Fpharrell-williams-adidas-virginia-adistar-jellyfish-triple-white-release-date-where-to-buy-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Pharrell Williams and adidas Originals are expanding their ever-growing VIRGINIA universe with a sleek new colorway of the Adistar Jellyfish, now available in "Triple White".  Stepping away from bold hues to embrace a clean, monochrome palette, this latest iteration of the popular sneaker highlights the silhouette’s dramatic architecture in its purest form. The design features a wave-like midsole that floats like its oceanic namesake, paired with a layered mesh upper and a sleek exoskeletal cage for depth and movement. The real magic happens when the lights go down, with the entire shoe equipped with a glow-in-the-dark feature, taking your night-out street style to a whole new dimension.  To celebrate the launch, the duo tapped college football star and adidas athlete Jeremiah Smith to star in the campaign, effortlessly bridging the gap between sporty energy and street culture. The VIRGINIA Adistar Jellyfish in "Triple White" officially drops on August 1 and will be available to purchase on the adidas website, the CONFIRMED app and select retailers.In other news, adidas launched a new Superstar with Lagos-based skate collective waf.</div><p><a href="https://hypebae.com/2026/7/pharrell-williams-adidas-virginia-adistar-jellyfish-triple-white-release-date-where-to-buy" title="Pharrell Williams and adidas Are Dropping a New VIRGINIA Adistar Jellyfish" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 16:43:04 +0000</pubDate>
      <link>https://hypebae.com/2026/7/pharrell-williams-adidas-virginia-adistar-jellyfish-triple-white-release-date-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966550</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2Fpharrell-williams-adidas-virginia-adistar-jellyfish-triple-white-release-date-where-to-buy-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebae.com/tags/pharrell-williams" rel="noopener" target="_blank">Pharrell Williams</a> and <a href="https://hypebae.com/tags/adidas" rel="noopener" target="_blank">adidas</a> Originals are expanding their ever-growing VIRGINIA universe with a sleek new colorway of the Adistar Jellyfish, now available in "Triple White".  </p><p>Stepping away from bold hues to embrace a clean, monochrome palette, this latest iteration of the popular <a href="https://hypebae.com/tags/sneakers" rel="noopener" target="_blank">sneaker</a> highlights the silhouette’s dramatic architecture in its purest form. </p><p>The design features a wave-like midsole that floats like its oceanic namesake, paired with a layered mesh upper and a sleek exoskeletal cage for depth and movement. The real magic happens when the lights go down, with the entire shoe equipped with a glow-in-the-dark feature, taking your night-out street style to a whole new dimension.  </p><p>To celebrate the launch, the duo tapped college <a href="https://hypebae.com/tags/football" rel="noopener" target="_blank">football</a> star and adidas <a href="https://hypebae.com/tags/athletes" rel="noopener" target="_blank">athlete</a> Jeremiah Smith to star in the campaign, effortlessly bridging the gap between sporty energy and street culture. </p><p>The VIRGINIA Adistar Jellyfish in "Triple White" officially drops on August 1 and will be available to purchase on the <a href="https://www.adidas.com/us/pharrell" rel="noopener" target="_blank">adidas website</a>, the CONFIRMED app and select retailers.</p><p>In other news, <a href="https://hypebae.com/2026/7/adidas-waf-wafflesncream-superstar-adv-sneaker-lagos-skate-collective-where-to-buy/" rel="noopener" target="_blank">adidas launched a new Superstar</a> with Lagos-based skate collective waf.</p><p><a href="https://hypebae.com/2026/7/pharrell-williams-adidas-virginia-adistar-jellyfish-triple-white-release-date-where-to-buy" title="Pharrell Williams and adidas Are Dropping a New VIRGINIA Adistar Jellyfish" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=78229" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=78229" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Sinead O'Dwyer Really Said 'Notice Me'</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2FTriptychs-23.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>On Friday afternoon, Sinéad O'Dwyer transformed London's Victoria &amp; Albert Museum into a dramatic stage for its latest collection titled "Notice Me," and notice we did. Unveiled as part of the institution's renowned Fashion in Motion series, the showcase took place beneath towering Raphael paintings in a Renaissance dream, complete with dancing bodies clad in figure-hugging designs.Drawing inspiration from Knead, the choreographed movement piece O'Dwyer developed with Grace Nicol for the Barbican in 2025, the collection celebrated physicality in all its forms. Models moved across the runway, occasionally breaking out into hypnotic choreography, which was later accompanied by a live performance from rock band Jeanie and The White Boys. This was a true sensory experience that brought the garments to life through gesture and rhythm.Visually, "Notice Me" balanced technical precision with emotional intimacy. Warm neon handprints captured by photographer Ottilie Landmark appeared beneath shimmering liquid sequins, creating surfaces that seemed to pulse with movement. Elsewhere, polished zips and gleaming buttons hinted at garments in a constant state of fastening and release, while O'Dwyer's collaboration with footwear designer Tabitha Ringwood continued through reimagined ghillies transformed into sculptural heeled mules.As always, craftsmanship sat at the heart of the collection. Technical nylon dresses, sharply tailored suiting and dramatic bridal silhouettes demonstrated O'Dwyer's innovative pattern-cutting and construction techniques. Yet the focus remained firmly on the wearer. Rather than creating clothes for a singular occasion, "Notice Me" proposed garments that adapt to every moment and every body, whether walking down the aisle, performing on stage or dancing until sunrise. It was a powerful reminder that O'Dwyer's work has never simply been about fashion, but about celebrating bodies, movement and the freedom to be seen.Check out some of the looks above and head to the brand's website for more.In other news, Miu Miu is bringing back the archival favorite Bubble shoes.</div><p><a href="https://hypebae.com/2026/7/sinead-odwyer-notice-me-runway-collection-victoria-albert-museum-where-to-buy" title="Sinead O&#039;Dwyer Really Said &#039;Notice Me&#039;" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 15:59:15 +0000</pubDate>
      <link>https://hypebae.com/2026/7/sinead-odwyer-notice-me-runway-collection-victoria-albert-museum-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966547</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2FTriptychs-23.jpg?w=800&cbr=1&q=90&fit=max" /></p><div class="flex max-w-full flex-col gap-4 grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1" dir="auto" tabindex="0" data-message-author-role="assistant" data-message-id="73de615a-6ed2-4655-8080-2f7ada7831df" data-message-model-slug="gpt-5-5" data-turn-start-message="true"><div class="flex w-full flex-col gap-1 empty:hidden"><div class="markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling"><p class="PDq2pG_selectionAnchorContainer" data-start="0" data-end="479">On Friday afternoon, <a href="https://hypebae.com/tags/sinead-odwyer" target="_blank" rel="noopener">Sinéad O'Dwyer</a> transformed <a href="https://hypebae.com/tags/london" target="_blank" rel="noopener">London's</a> Victoria &amp; Albert Museum into a dramatic stage for its latest collection titled "Notice Me," and notice we did. Unveiled as part of the institution's renowned <em>Fashion in Motion</em> series, the showcase took place beneath towering Raphael paintings in a Renaissance dream, complete with dancing bodies clad in figure-hugging designs.</p><p data-start="481" data-end="831">Drawing inspiration from <em data-start="506" data-end="513">Knead</em>, the choreographed movement piece O'Dwyer developed with <a href="https://www.instagram.com/gracebnicol/?hl=en" target="_blank" rel="noopener">Grace Nicol</a> for the <a href="https://hypebae.com/tags/barbican" target="_blank" rel="noopener">Barbican</a> in 2025, the collection celebrated physicality in all its forms. Models moved across the runway, occasionally breaking out into hypnotic choreography, which was later accompanied by a live performance from rock band <a href="https://www.instagram.com/jeanieandthewhiteboys/?hl=en" target="_blank" rel="noopener">Jeanie and The White Boys</a>. This was a true sensory experience that brought the garments to life through gesture and rhythm.</p><p data-start="481" data-end="831"><img class="alignnone size-full wp-image-966551" src="https://bae.hypebeast.com/files/2026/07/27/Single-Image-31.jpg" alt="Sinead O&apos;Dwyer, catwalk, runway, fashion, models, clothes, v&amp;A museum, Jeanie and The White Boys" width="1280" height="853" /></p><p data-start="833" data-end="1330">Visually, "Notice Me" balanced technical precision with emotional intimacy. Warm neon handprints captured by photographer <a href="https://www.instagram.com/ottilielandmark/?hl=en" target="_blank" rel="noopener">Ottilie Landmark</a> appeared beneath shimmering liquid sequins, creating surfaces that seemed to pulse with movement. Elsewhere, polished zips and gleaming buttons hinted at garments in a constant state of fastening and release, while O'Dwyer's collaboration with footwear designer <a href="https://www.instagram.com/tabitharingwood/" target="_blank" rel="noopener">Tabitha Ringwood</a> continued through reimagined ghillies transformed into sculptural heeled mules.</p><p data-start="1332" data-end="1983" data-is-last-node="" data-is-only-node="">As always, craftsmanship sat at the heart of the collection. Technical nylon dresses, sharply tailored suiting and dramatic bridal silhouettes demonstrated O'Dwyer's innovative pattern-cutting and construction techniques. Yet the focus remained firmly on the wearer. Rather than creating clothes for a singular occasion, "Notice Me" proposed garments that adapt to every moment and every body, whether walking down the aisle, performing on stage or dancing until sunrise. It was a powerful reminder that O'Dwyer's work has never simply been about fashion, but about celebrating bodies, movement and the freedom to be seen.</p><p data-start="1332" data-end="1983" data-is-last-node="" data-is-only-node="">Check out some of the looks above and head to the <a href="https://sineadodwyer.com" target="_blank" rel="noopener">brand's website</a> for more.</p><p data-start="1332" data-end="1983" data-is-last-node="" data-is-only-node="">In other news, <a href="https://hypebae.com/2026/7/miu-miu-bubble-shoe-sneaker-fw26-footwear-where-to-buy-release-date" target="_blank" rel="noopener">Miu Miu is bringing back the archival favorite Bubble shoes.</a></p></div></div></div></div><p><a href="https://hypebae.com/2026/7/sinead-odwyer-notice-me-runway-collection-victoria-albert-museum-where-to-buy" title="Sinead O&#039;Dwyer Really Said &#039;Notice Me&#039;" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=19706" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=19706" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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      <title>Victoria's Secret Says Push-Up Bras Are So Back</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2FSingle-Image-30-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Victoria's Secret is revisiting one of its lingerie cult signatures. The brand officially unveiled its new "Very Sexy" campaign and collection, celebrating the push-up bra that helped define its legacy while giving the classic silhouette a modern refresh.Shot against the backdrop of Rome, the campaign stars Candice Swanepoel, Anok Yai, Abby Champion, Imaan Hammam and Paloma Elsesser, bringing together a cast that reflects the label's global reach. At the heart of the launch is Victoria's Secret's push-up heritage, with updated takes on some of its most recognizable designs.Leading the collection is the new Low Cut Push-Up Bra, featuring a more daring neckline and the brand's signature Memory Foam padding for a comfortable medium lift of up to one cup size. The same lift technology has also been expanded beyond lingerie, appearing across slip dresses, corset tops, camis and bodysuits, making the collection feel as much about styling as it is support.The brand's bestselling Bombshell Push-Up Bra also gets a glamorous update, complete with rhinestone straps, bow details and logo embellishments that tap into fashion's continued love affair with Y2K-inspired dressing.Blending nostalgia with contemporary design, Victoria's Secret's "Very Sexy" collection reintroduces the push-up bra for a new generation, proving that one of the brand's cult-favorite styles still knows how to make a statement. Boobs are so back for 2026.Head to the brand's website to shop the lineup.In other news, check out Miu Miu's refreshed Bubble shoe from the early 2000s.</div><p><a href="https://hypebae.com/2026/7/victorias-secret-push-up-bombshell-paloma-elsesser-candice-swanepoel-lingerie-underwear-anok-yai-where-to-buy" title="Victoria&#039;s Secret Says Push-Up Bras Are So Back" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 14:53:53 +0000</pubDate>
      <link>https://hypebae.com/2026/7/victorias-secret-push-up-bombshell-paloma-elsesser-candice-swanepoel-lingerie-underwear-anok-yai-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966488</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2FSingle-Image-30-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><div class="flex max-w-full flex-col gap-4 grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1" dir="auto" tabindex="0" data-message-author-role="assistant" data-message-id="c56af38f-ea78-40b0-8fd1-49e1003120c0" data-message-model-slug="gpt-5-5" data-turn-start-message="true"><div class="flex w-full flex-col gap-1 empty:hidden"><div class="markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling"><p class="PDq2pG_selectionAnchorContainer" data-start="0" data-end="259"><a href="https://hypebae.com/tags/victorias-secret" target="_blank" rel="noopener">Victoria's Secret</a> is revisiting one of its <a href="https://hypebae.com/tags/lingerie" target="_blank" rel="noopener">lingerie</a> cult signatures. The brand officially unveiled its new "Very Sexy" campaign and collection, celebrating the push-up <a href="https://hypebae.com/tags/bras" target="_blank" rel="noopener">bra</a> that helped define its legacy while giving the classic silhouette a modern refresh.</p><p data-start="261" data-end="586">Shot against the backdrop of <a href="https://hypebae.com/tags/Rome" target="_blank" rel="noopener">Rome</a>, the campaign stars <a href="https://hypebae.com/tags/Candice-Swanepoel" target="_blank" rel="noopener">Candice Swanepoel</a>, <a href="https://hypebae.com/tags/Anok-Yai" target="_blank" rel="noopener">Anok Yai</a>, <a href="https://hypebae.com/tags/Abby-Champion" target="_blank" rel="noopener">Abby Champion</a>, <a href="https://hypebae.com/tags/Imaan-Hammam" target="_blank" rel="noopener">Imaan Hammam</a> and <a href="https://hypebae.com/tags/Paloma-Elsesser" target="_blank" rel="noopener">Paloma Elsesser</a>, bringing together a cast that reflects the label's global reach. At the heart of the launch is Victoria's Secret's push-up heritage, with updated takes on some of its most recognizable designs.</p><p data-start="588" data-end="975">Leading the collection is the new Low Cut Push-Up Bra, featuring a more daring neckline and the brand's signature Memory Foam padding for a comfortable medium lift of up to one cup size. The same lift technology has also been expanded beyond lingerie, appearing across slip dresses, corset tops, camis and bodysuits, making the collection feel as much about styling as it is support.</p><p data-start="977" data-end="1199">The brand's bestselling Bombshell Push-Up Bra also gets a glamorous update, complete with rhinestone straps, bow details and logo embellishments that tap into fashion's continued love affair with Y2K-inspired dressing.</p><p data-start="1201" data-end="1436" data-is-last-node="" data-is-only-node="">Blending nostalgia with contemporary design, Victoria's Secret's "Very Sexy" collection reintroduces the push-up bra for a new generation, proving that one of the brand's cult-favorite styles still knows how to make a statement. Boobs are so back for 2026.</p><p data-start="1201" data-end="1436" data-is-last-node="" data-is-only-node="">Head to the <a href="https://www.victoriassecret.co.uk" target="_blank" rel="noopener">brand's website</a> to shop the lineup.</p><p data-start="1201" data-end="1436" data-is-last-node="" data-is-only-node="">In other news, <a href="https://hypebae.com/2026/7/miu-miu-bubble-shoe-sneaker-fw26-footwear-where-to-buy-release-date" target="_blank" rel="noopener">check out Miu Miu's refreshed Bubble shoe from the early 2000s.</a></p></div></div></div></div><p><a href="https://hypebae.com/2026/7/victorias-secret-push-up-bombshell-paloma-elsesser-candice-swanepoel-lingerie-underwear-anok-yai-where-to-buy" title="Victoria&#039;s Secret Says Push-Up Bras Are So Back" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=52433" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=52433" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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      <title>Gap Beauty Relaunches Its Nostalgic Perfumes</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2Fgap-fi.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Gap Beauty is stepping back into its fragrance era, relaunching its cult-favorite '90s scent collection as five new Eau de Parfums. Originally launched back in 1994, the perfumes are getting a full refresh for a generation that "treats scent less like a single signature and more like a rotating wardrobe." According to the brand, each formula is built to represent its own mood, with all five designed to be worn solo or layered together.The lineup includes four returning favorites alongside one new addition. "Dream" leans warm and woody with Italian bergamot, jasmine and cedarwood, while "Grass" stays light and clean with green mandarin, matcha and Virginia cedar. "Heaven" goes softer and more sensual, built around a proprietary amber note brightened by pear and Madagascar vanilla, and "Om" offers a deeper, earthier option with ginger, sandalwood and cedar. Rounding out the set is the newcomer, "Harmony," a brighter, more playful blend of apricot nectar, gardenia and amber.The relaunch comes with a new campaign, "Wear What You Feel," fronted by actor Victoria Pedretti, who brings her signature emotional depth to a series of portraits meant to capture each scent as its own distinct feeling.The fragrances retail for $20 USD for 10 ml and $52 USD for 50 ml, and will be available for purchase on the brand's website starting July 30.In other news, Alisha Boe is the face of "Black Opium."</div><p><a href="https://hypebae.com/2026/7/gap-beauty-victoria-pedretti-eau-de-parfums-dream-grass-heaven-om-harmony-where-to-buy" title="Gap Beauty Relaunches Its Nostalgic Perfumes" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 14:28:32 +0000</pubDate>
      <link>https://hypebae.com/2026/7/gap-beauty-victoria-pedretti-eau-de-parfums-dream-grass-heaven-om-harmony-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966524</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Beauty]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2Fgap-fi.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="http://hypebae.com/tags/gap">Gap Beauty</a> is stepping back into its <a href="https://hypebae.com/tags/fragrance">fragrance</a> era, relaunching its cult-favorite '90s scent collection as five new Eau de Parfums. Originally launched back in 1994, the <a href="https://hypebae.com/tags/perfumes">perfumes</a> are getting a full refresh for a generation that "treats scent less like a single signature and more like a rotating wardrobe." According to the brand, each formula is built to represent its own mood, with all five designed to be worn solo or layered together.</p><p>The lineup includes four returning favorites alongside one new addition. "Dream" leans warm and woody with Italian bergamot, jasmine and cedarwood, while "Grass" stays light and clean with green mandarin, matcha and Virginia cedar. "Heaven" goes softer and more sensual, built around a proprietary amber note brightened by pear and Madagascar vanilla, and "Om" offers a deeper, earthier option with ginger, sandalwood and cedar. Rounding out the set is the newcomer, "Harmony," a brighter, more playful blend of apricot nectar, gardenia and amber.</p><p>The relaunch comes with a new <a href="https://hypebae.com/tags/campaigns">campaign</a>, "Wear What You Feel," fronted by actor <a href="https://hypebae.com/tags/victoria-pedretti">Victoria Pedretti</a>, who brings her signature emotional depth to a series of portraits meant to capture each scent as its own distinct feeling.</p><p>The fragrances retail for $20 USD for 10 ml and $52 USD for 50 ml, and will be available for purchase on the <a href="http://gap.com">brand's website</a> starting July 30.</p><p>In other news, <a href="https://hypebae.com/2026/7/ysl-beauty-alisha-boe-black-opium-fragrance-global-ambassador-announcement">Alisha Boe is the face of "Black Opium."</a></p><p><a href="https://hypebae.com/2026/7/gap-beauty-victoria-pedretti-eau-de-parfums-dream-grass-heaven-om-harmony-where-to-buy" title="Gap Beauty Relaunches Its Nostalgic Perfumes" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=90018" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=90018" />    </a></p>]]></content:encoded>
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    <item>
      <title>Alisha Boe Is the Face of "Black Opium"</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2Falisha-fi.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>YSL Beauty has named Alisha Boe the newest face of "Black Opium," as the fragrance's global ambassador. Citing her breakout role on 13 Reasons Why along with her effortlessly cool, unapologetic energy, the brand says Boe embodies the daring-yet relatable spirit "Black Opium" has built its identity on. Leaning into that shared sense of fearlessness, YSL Beauty positions the partnership as the next chapter for a perfume that's been a staple of nightlife culture since 2014."'BLACK OPIUM' is pure adrenaline — that raw, electric energy of a night out. It doesn't play it safe, and that's exactly why I love it. I'm so excited to be the new global ambassador because this fragrance is really an invitation to embrace your most unapologetic self, turn up the music and bring everyone along for the ride," Boe says in a press release. Alongside the announcement, YSL Beauty has unveiled "Black Opium Pink Glaze," a gourmand twist on the original scent.&nbsp;View this post on Instagram&nbsp;A post shared by YSL Beauty Official (@yslbeauty) The campaign centers "Pink Glaze," a sensual, strawberry-laced spin designed to capture Boe's signature blend of cool and easygoing. The full rollout leans into the tension YSL Beauty has built its name on: daring but down-to-earth, edgy but real, all wrapped around an aura the brand says lingers "long after she's left the room."In other news, Eileen Gu is the global makeup ambassador of Armani Beauty.</div><p><a href="https://hypebae.com/2026/7/ysl-beauty-alisha-boe-black-opium-fragrance-global-ambassador-announcement" title="Alisha Boe Is the Face of &quot;Black Opium&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 13:46:32 +0000</pubDate>
      <link>https://hypebae.com/2026/7/ysl-beauty-alisha-boe-black-opium-fragrance-global-ambassador-announcement</link>
      <guid>https://bae.hypebeast.com/?post=966513</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Beauty]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2Falisha-fi.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebae.com/tags/ysl-beauty">YSL Beauty</a> has named <a href="https://hypebae.com/tags/alisha-boe">Alisha Boe</a> the newest face of "Black Opium," as the <a href="https://hypebae.com/tags/fragrance">fragrance</a>'s global ambassador. Citing her breakout role on <em><a href="https://hypebae.com/tags/13-reasons-why">13 Reasons Why</a></em> along with her effortlessly cool, unapologetic energy, the brand says Boe embodies the daring-yet relatable spirit "Black Opium" has built its identity on. Leaning into that shared sense of fearlessness, YSL Beauty positions the partnership as the next chapter for a <a href="https://hypebae.com/tags/perfumes">perfume</a> that's been a staple of nightlife culture since 2014.</p><p>"'BLACK OPIUM' is pure adrenaline — that raw, electric energy of a night out. It doesn't play it safe, and that's exactly why I love it. I'm so excited to be the new global ambassador because this fragrance is really an invitation to embrace your most unapologetic self, turn up the music and bring everyone along for the ride," Boe says in a press release. Alongside the announcement, YSL Beauty has unveiled "Black Opium Pink Glaze," a gourmand twist on the original scent.</p><blockquote class="instagram-media bypass" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/reel/DbTBdy4Rhcu/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div style="padding: 16px;"><p>&nbsp;</p><div style="display: flex; flex-direction: row; align-items: center;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div><div style="padding-top: 8px;"><div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div></div><div style="margin-left: auto;"><div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p>&nbsp;</p><p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DbTBdy4Rhcu/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by YSL Beauty Official (@yslbeauty)</a></p></div></blockquote><p> The <a href="https://hypebae.com/tags/campaigns">campaign</a> centers "Pink Glaze," a sensual, strawberry-laced spin designed to capture Boe's signature blend of cool and easygoing. The full rollout leans into the tension YSL Beauty has built its name on: daring but down-to-earth, edgy but real, all wrapped around an aura the brand says lingers "long after she's left the room."</p><p>In other news, <a href="https://hypebae.com/2026/7/armani-beauty-eileen-gu-global-makeup-ambassador-announcement-lip-maestro-dolci-blush-campaign">Eileen Gu is the global makeup ambassador of Armani Beauty</a>.</p><p><a href="https://hypebae.com/2026/7/ysl-beauty-alisha-boe-black-opium-fragrance-global-ambassador-announcement" title="Alisha Boe Is the Face of &quot;Black Opium&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=67734" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=67734" />    </a></p>]]></content:encoded>
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      <title>I.AM.GIA Teamed up With Artist T-Rex for a Mixed-Media Inspired Capsule</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2FSingle-Image-24.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>I.AM.GIA is bringing together fashion, art and Los Angeles culture with its latest collection, "GIA GTA," created in collaboration with visual artist T-Rex. The second instalment of the brand's "Gia &amp; Friends" series, the collection reimagines I.AM.GIA's silhouettes through the artist's spray paint techniques, mixed-media artwork and instantly recognizable "Red Vixens" motif.Highlights include a limited-edition update to The Blare tracksuit, I.AM.GIA's bestselling set with over one million pieces sold, alongside neon bandage dresses (hello 2010s), lava red separates, glow-in-the-dark graphics, platinum silver bikinis and leopard print capris."I've been collecting Rex's prints since long before I could afford art," shared I.AM.GIA founder Alana Pallister. "Gia's world is a world of wild imagination. Paired with Rex's, it becomes something vivid and current and completely its own."Shot by Indiana, the campaign celebrates three generations of LA creativity, starring Angelyne alongside Yume, Baby Afrika, Sophie Saint, Isis Madilyn, Chloe Spence, Tanya and Pallister herself. The campaign culminates in a billboard featuring Angelyne wearing the collection, a nod to the self-made star's approach to creating visibility long before the age of social media.Blending fashion, art and pop culture, "GIA GTA" captures the shared desire to build a world and a spotlight entirely on your own terms.Check out the campaign above and head to the brand's website to shop the collection.In other news, Miu Miu is bringing back its Bubble shoe silhouette.</div><p><a href="https://hypebae.com/2026/7/iamgia-t-rex-collaboration-gia-gta-collection-los-angeles-bikinis-where-to-buy" title="I.AM.GIA Teamed up With Artist T-Rex for a Mixed-Media Inspired Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 09:55:22 +0000</pubDate>
      <link>https://hypebae.com/2026/7/iamgia-t-rex-collaboration-gia-gta-collection-los-angeles-bikinis-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966498</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2FSingle-Image-24.jpg?w=800&cbr=1&q=90&fit=max" /></p><div class="flex max-w-full flex-col gap-4 grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1" dir="auto" tabindex="0" data-message-author-role="assistant" data-message-id="c6999241-c8ad-4baf-8c38-e0c78b4551fc" data-message-model-slug="gpt-5-5-mini" data-turn-start-message="true"><div class="flex w-full flex-col gap-1 empty:hidden"><div class="markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling"><p class="PDq2pG_selectionAnchorContainer" data-start="69" data-end="475"><a href="https://hypebae.com/tags/i-am-gia" target="_blank" rel="noopener">I.AM.GIA</a> is bringing together fashion, art and <a href="https://hypebae.com/tags/los-angeles" target="_blank" rel="noopener">Los Angeles</a> culture with its latest collection, "GIA GTA," created in collaboration with visual artist <a href="https://www.instagram.com/t_rexglobal/?hl=en" target="_blank" rel="noopener">T-Rex</a>. The second instalment of the brand's "Gia &amp; Friends" series, the collection reimagines I.AM.GIA's silhouettes through the artist's spray paint techniques, mixed-media artwork and instantly recognizable "Red Vixens" motif.</p><p data-start="477" data-end="900">Highlights include a limited-edition update to The Blare tracksuit, I.AM.GIA's bestselling set with over one million pieces sold, alongside neon bandage dresses (hello 2010s), lava red separates, glow-in-the-dark graphics, platinum silver bikinis and leopard print capris.</p><p data-start="902" data-end="1150">"I've been collecting Rex's prints since long before I could afford art," shared I.AM.GIA founder Alana Pallister. "Gia's world is a world of wild imagination. Paired with Rex's, it becomes something vivid and current and completely its own."</p><p data-start="1152" data-end="1591">Shot by <a href="https://www.instagram.com/indiana420bitch/?hl=en" target="_blank" rel="noopener">Indiana</a>, the campaign celebrates three generations of LA creativity, starring <a href="https://www.instagram.com/officialangelyne/?hl=en" target="_blank" rel="noopener">Angelyne</a> alongside Yume, Baby Afrika, Sophie Saint, Isis Madilyn, Chloe Spence, Tanya and Pallister herself. The campaign culminates in a billboard featuring Angelyne wearing the collection, a nod to the self-made star's approach to creating visibility long before the age of social media.</p><p data-start="1593" data-end="1735" data-is-last-node="" data-is-only-node="">Blending fashion, art and pop culture, "GIA GTA" captures the shared desire to build a world and a spotlight entirely on your own terms.</p><p data-start="1593" data-end="1735" data-is-last-node="" data-is-only-node="">Check out the campaign above and head to the <a href="https://iamgia.com" target="_blank" rel="noopener">brand's website</a> to shop the collection.</p><p data-start="1593" data-end="1735" data-is-last-node="" data-is-only-node="">In other news, <a href="https://hypebae.com/2026/7/miu-miu-bubble-shoe-sneaker-fw26-footwear-where-to-buy-release-date" target="_blank" rel="noopener">Miu Miu is bringing back its Bubble shoe silhouette.</a></p></div></div></div></div><p><a href="https://hypebae.com/2026/7/iamgia-t-rex-collaboration-gia-gta-collection-los-angeles-bikinis-where-to-buy" title="I.AM.GIA Teamed up With Artist T-Rex for a Mixed-Media Inspired Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=54326" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=54326" />    </a></p>]]></content:encoded>
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    </item>
    <item>
      <title>Miu Miu Is Bringing Back an Archival Favorite</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2FSplit-7.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Miu Miu is once again diving into the archives, and this time, it's bringing back the early 2000s. Introducing the Bubble shoe, a reimagined take on an original model that channels the sportswear spirit of the era while feeling distinctly suited to fashion's current obsession with retro runners.First spotted on the brand's Fall/Winter 2026 runway in Paris, the Bubble shoe takes a softer, more refined approach to performance-inspired footwear. The sneaker silhouette arrives with a deconstructed upper crafted from leather and suede, lightly padded for a plush feel that balances comfort with luxury. Technical ribbed cotton laces, complete with contrast-dipped tips, add the kind of offbeat detailing that has become synonymous with Miu Miu's aesthetic.For those wanting something even more elevated, the label is also introducing a special technical nylon version embellished with jeweled embroidery, transforming the sporty silhouette into something altogether more luxurious.The sneaker's namesake sole has also been updated using lightweight technology, giving the exaggerated shape a more fluid and wearable feel. Layered textures and transparent elements create movement, modernizing the archival design without losing its nostalgic appeal.Equal parts sporty and glamorous, the Bubble sneaker embodies the contradictions that have long made Miu Miu so compelling, proving once again that the fashion house knows exactly how to turn an archival style into this season's must-have.Take a look at the runway sneak peek above and stay tuned for more details.In other news, check out Chloé's dreamy FW26 campaign.</div><p><a href="https://hypebae.com/2026/7/miu-miu-bubble-shoe-sneaker-fw26-footwear-where-to-buy-release-date" title="Miu Miu Is Bringing Back an Archival Favorite" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 09:57:35 +0000</pubDate>
      <link>https://hypebae.com/2026/7/miu-miu-bubble-shoe-sneaker-fw26-footwear-where-to-buy-release-date</link>
      <guid>https://bae.hypebeast.com/?post=966489</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F27%2FSplit-7.jpg?w=800&cbr=1&q=90&fit=max" /></p><p data-start="0" data-end="304"><a href="https://hypebae.com/tags/Miu-Miu" target="_blank" rel="noopener">Miu Miu</a> is once again diving into the archives, and this time, it's bringing back the early 2000s. Introducing the Bubble shoe, a reimagined take on an original model that channels the sportswear spirit of the era while feeling distinctly suited to fashion's current obsession with retro runners.</p><p data-start="306" data-end="773">First spotted on the brand's <a href="https://hypebae.com/tags/fall-winter-2026" target="_blank" rel="noopener">Fall/Winter 2026</a> runway in <a href="https://hypebae.com/tags/Paris" target="_blank" rel="noopener">Paris</a>, the Bubble shoe takes a softer, more refined approach to performance-inspired footwear. The sneaker silhouette arrives with a deconstructed upper crafted from leather and suede, lightly padded for a plush feel that balances comfort with luxury. Technical ribbed cotton laces, complete with contrast-dipped tips, add the kind of offbeat detailing that has become synonymous with Miu Miu's aesthetic.</p><p data-start="775" data-end="999">For those wanting something even more elevated, the label is also introducing a special technical nylon version embellished with jeweled embroidery, transforming the sporty silhouette into something altogether more luxurious.</p><p data-start="1001" data-end="1269">The sneaker's namesake sole has also been updated using lightweight technology, giving the exaggerated shape a more fluid and wearable feel. Layered textures and transparent elements create movement, modernizing the archival design without losing its nostalgic appeal.</p><p data-start="1271" data-end="1486" data-is-last-node="" data-is-only-node="">Equal parts sporty and glamorous, the Bubble sneaker embodies the contradictions that have long made Miu Miu so compelling, proving once again that the fashion house knows exactly how to turn an archival style into this season's must-have.</p><p data-start="1271" data-end="1486" data-is-last-node="" data-is-only-node="">Take a look at the runway sneak peek above and stay tuned for more details.</p><p data-start="1271" data-end="1486" data-is-last-node="" data-is-only-node="">In other news, <a href="https://hypebae.com/2026/7/chloe-fw26-campaign-chemena-kamali-collection-release-date" target="_blank" rel="noopener">check out Chloé's dreamy FW26 campaign.</a></p><p><a href="https://hypebae.com/2026/7/miu-miu-bubble-shoe-sneaker-fw26-footwear-where-to-buy-release-date" title="Miu Miu Is Bringing Back an Archival Favorite" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=23371" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=23371" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Here's What Went Down at FP Movement's Soccer-Centric NYC Pop-Up</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F13%2Ffp-movement-soccer-kit-check-pop-up-world-cup-event-info-free-people-ft.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>The summer of fútbol officially reached fever pitch as FP Movement brought its highly anticipated “Kit Check” pop-up tour to an epic finale right here in New York City. Celebrating a blockbuster season of soccer, the activewear giant transformed its space into the ultimate intersection of sports culture, fashion, and matchday energy.Stepping into the pop-up, guests were immediately greeted by an upbeat live DJ set and refreshing, curated sips, setting a vibrant, stadium-style atmosphere. The main attraction, however, was the exclusive customization stations where local style enthusiasts lined up to elevate their sportswear staples. For the tour's big city conclusion, FP Movement tapped local creative powerhouses: New York Embroidery and the tailoring geniuses at Eva Joan.Attendees received complimentary, intricate embroidery on their fresh FP Movement purchases, adding everything from delicate custom lettering to unique motifs. For those who secured a coveted appointment-based session, the bespoke jersey station allowed guests to completely rework their favorite soccer kits into personalized streetwear statement pieces. From tailored silhouettes to playful patches, the activation proved once again that jerseys are the ultimate wardrobe essential.As the "Kit Check" tour officially wraps up its multi-city run across LA, Atlanta, Dallas and Miami, the NYC finale solidified that the fusion of sports heritage and streetwear isn't just a passing trend—it’s here to stay.Head over to FP Movement’s website to shop the latest activewear pieces and keep the matchday spirit alive all season long.</div><p><a href="https://hypebae.com/2026/7/fp-movement-soccer-kit-check-pop-up-world-cup-event-info-free-people" title="Here&#039;s What Went Down at FP Movement&#039;s Soccer-Centric NYC Pop-Up" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Fri, 24 Jul 2026 19:44:33 +0000</pubDate>
      <link>https://hypebae.com/2026/7/fp-movement-soccer-kit-check-pop-up-world-cup-event-info-free-people</link>
      <guid>https://bae.hypebeast.com/?post=965368</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Sports]]></category>
      <category><![CDATA[Sales]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F13%2Ffp-movement-soccer-kit-check-pop-up-world-cup-event-info-free-people-ft.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>The summer of fútbol officially reached fever pitch as FP Movement brought its highly anticipated “Kit Check” pop-up tour to an epic finale right here in New York City. Celebrating a blockbuster season of soccer, the activewear giant transformed its space into the ultimate intersection of sports culture, fashion, and matchday energy.</p><p>Stepping into the pop-up, guests were immediately greeted by an upbeat live DJ set and refreshing, curated sips, setting a vibrant, stadium-style atmosphere. The main attraction, however, was the exclusive customization stations where local style enthusiasts lined up to elevate their sportswear staples. For the tour's big city conclusion, FP Movement tapped local creative powerhouses: New York Embroidery and the tailoring geniuses at Eva Joan.</p><p>Attendees received complimentary, intricate embroidery on their fresh FP Movement purchases, adding everything from delicate custom lettering to unique motifs. For those who secured a coveted appointment-based session, the bespoke jersey station allowed guests to completely rework their favorite soccer kits into personalized streetwear statement pieces. From tailored silhouettes to playful patches, the activation proved once again that jerseys are the ultimate wardrobe essential.</p><p>As the "Kit Check" tour officially wraps up its multi-city run across LA, Atlanta, Dallas and Miami, the NYC finale solidified that the fusion of sports heritage and streetwear isn't just a passing trend—it’s here to stay.<br />Head over to FP Movement’s website to shop the latest activewear pieces and keep the matchday spirit alive all season long.</p><p><a href="https://hypebae.com/2026/7/fp-movement-soccer-kit-check-pop-up-world-cup-event-info-free-people" title="Here&#039;s What Went Down at FP Movement&#039;s Soccer-Centric NYC Pop-Up" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=23218" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=23218" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Free People and Rusty Hang Ten With a New Surf Collab</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F24%2Ffree-people-rusty-surf-collaboration-y2k-swim-info-where-to-buy-ft.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Free People is riding the nostalgic wave of surf culture with its latest collaboration, partnering with alternative surf brand Rusty for a special collection. Blending four decades of authentic West Coast surf heritage with Free People’s bohemian ethos, the partnership captures the resurgence of early-2000s beach style.The 12-piece range leans heavily into Y2K aesthetics, anchored by baggy silhouettes, vintage-inspired prints and technical fabrications. Key outerwear and performance pieces include the Low Key surf suit, crafted from lightweight neoprene in bold "Atlas Red" with crisscross straps, alongside the After Sun oversized hoodie and short-sleeved rash guards designed for an effortless transition from wave to shore.The highlight of the range lies in its nod to relaxed, low-rise boardshorts. The Turn It Up long boardshorts deliver a capri-length retro silhouette detailed with a floral motif, while the Getaway elastic shorts feature a low-slung, relaxed fit in earth-toned nylon. Mix-and-match tie-side bikinis and a casual dad cap round out the lineup.By fusing Rusty’s core surfing roots with Free People's platform, the collaboration caters to both dedicated surfers and urban trendsetters looking to tap into retro, sun-soaked nostalgia.The Free People x Rusty collection is available now on the Free People website and select retailersIn other news, Nii Hai dropped a Y2K-inspired swim capsule.</div><p><a href="https://hypebae.com/2026/7/free-people-rusty-surf-collaboration-y2k-swim-info-where-to-buy" title="Free People and Rusty Hang Ten With a New Surf Collab" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Fri, 24 Jul 2026 19:30:52 +0000</pubDate>
      <link>https://hypebae.com/2026/7/free-people-rusty-surf-collaboration-y2k-swim-info-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966471</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F24%2Ffree-people-rusty-surf-collaboration-y2k-swim-info-where-to-buy-ft.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebae.com/tags/free-people" rel="noopener" target="_blank">Free People</a> is riding the nostalgic wave of <a href="https://hypebae.com/tags/surfing" rel="noopener" target="_blank">surf</a> culture with its latest <a href="https://hypebae.com/tags/collaborations" rel="noopener" target="_blank">collaboration</a>, partnering with alternative surf brand Rusty for a special collection. Blending four decades of authentic West Coast surf heritage with Free People’s bohemian ethos, the partnership captures the resurgence of early-2000s beach style.</p><p>The 12-piece range leans heavily into <a href="https://hypebae.com/tags/y2k" rel="noopener" target="_blank">Y2K</a> aesthetics, anchored by baggy silhouettes, vintage-inspired prints and technical fabrications. Key <a href="https://hypebae.com/tags/outerwear" rel="noopener" target="_blank">outerwear</a> and performance pieces include the Low Key surf suit, crafted from lightweight neoprene in bold "Atlas Red" with crisscross straps, alongside the After Sun oversized hoodie and short-sleeved rash guards designed for an effortless transition from wave to shore.</p><p>The highlight of the range lies in its nod to relaxed, low-rise boardshorts. The Turn It Up long boardshorts deliver a capri-length retro silhouette detailed with a floral motif, while the Getaway elastic shorts feature a low-slung, relaxed fit in earth-toned nylon. Mix-and-match tie-side bikinis and a casual dad cap round out the lineup.</p><p>By fusing Rusty’s core surfing roots with Free People's platform, the collaboration caters to both dedicated surfers and urban trendsetters looking to tap into retro, sun-soaked nostalgia.</p><p>The Free People x Rusty collection is available now on the <a href="https://www.freepeople.com/" rel="noopener" target="_blank">Free People website</a> and select retailers</p><p>In other news, <a href="https://hypebae.com/2026/7/nii-hai-swimwear-collection-bikinis-london-where-to-buy/" rel="noopener" target="_blank">Nii Hai dropped</a> a Y2K-inspired swim capsule.</p><p><a href="https://hypebae.com/2026/7/free-people-rusty-surf-collaboration-y2k-swim-info-where-to-buy" title="Free People and Rusty Hang Ten With a New Surf Collab" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=94372" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=94372" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Nike ACG Heads to the French Alps for Terrain-Inspired "Chamo Camo" Collection</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F24%2Fnike-acg-chamo-camo-collection-chamonix-france-gorpcore-trail-where-to-buy-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Nike ACG is officially turning the rugged landscapes of Mont Blanc into technical luxury with its latest release: the "Chamo Camo" collection. Grounded in Chamonix, France, the birthplace of alpine mountaineering, the range brings a hyper-specific camouflage motif designed for competitive trail runners and outdoor lifestyle purists alike.Rather than relying on classic military prints, ACG designers derived the custom pattern directly from the natural elements of the Mont Blanc region. Layering earth tones inspired by granite, limestone and sandstone alongside deep, forest-inspired greens, the print mirrors how the alpine atmosphere shifts from dawn to dusk.The motif spans across five signature trail footwear silhouettes — the ACG Ultrafly, Zegama Trail, Pegasus Trail, Wildhorse and Terra Kiger — bringing high-elevation grit to some of ACG's most loved performance models.Complementing the footwear is an apparel line divided between elite competition gear and everyday trail essentials. Highlights include the All Conditions Racing Department athlete kit featuring Dri-FIT ADV singlets, Aero-FIT Radical AirFlow tops, race tights and lightweight shorts, alongside Solar Chase tanks and graphic tees.The Nike ACG "Chamo Camo" collection will be available to purchase starting July 29 on the Nike website and select retailers.In other news, Tate McRae is the face of adidas' new Originals Sport collection.</div><p><a href="https://hypebae.com/2026/7/nike-acg-chamo-camo-collection-chamonix-france-gorpcore-trail-where-to-buy" title="Nike ACG Heads to the French Alps for Terrain-Inspired &quot;Chamo Camo&quot; Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p>]]></description>
      <pubDate>Fri, 24 Jul 2026 17:55:25 +0000</pubDate>
      <link>https://hypebae.com/2026/7/nike-acg-chamo-camo-collection-chamonix-france-gorpcore-trail-where-to-buy</link>
      <guid>https://bae.hypebeast.com/?post=966460</guid>
      <author>info@hypebae.com (Hypebae)</author>
      <category><![CDATA[Sports]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2026%2F07%2F24%2Fnike-acg-chamo-camo-collection-chamonix-france-gorpcore-trail-where-to-buy-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebae.com/tags/nike-acg" rel="noopener" target="_blank">Nike ACG</a> is officially turning the rugged landscapes of Mont Blanc into technical luxury with its latest release: the "Chamo Camo" collection. Grounded in Chamonix, <a href="https://hypebae.com/tags/france" rel="noopener" target="_blank">France</a>, the birthplace of alpine mountaineering, the range brings a hyper-specific camouflage motif designed for competitive trail runners and outdoor lifestyle purists alike.</p><p>Rather than relying on classic military prints, ACG designers derived the custom pattern directly from the natural elements of the Mont Blanc region. Layering earth tones inspired by granite, limestone and sandstone alongside deep, forest-inspired greens, the print mirrors how the alpine atmosphere shifts from dawn to dusk.</p><p>The motif spans across five signature trail footwear silhouettes — the ACG Ultrafly, Zegama Trail, Pegasus Trail, Wildhorse and Terra Kiger — bringing high-elevation grit to some of ACG's most loved performance models.</p><p>Complementing the footwear is an apparel line divided between elite competition gear and everyday trail essentials. Highlights include the All Conditions Racing Department athlete kit featuring Dri-FIT ADV singlets, Aero-FIT Radical AirFlow tops, race tights and lightweight shorts, alongside Solar Chase tanks and graphic tees.</p><p>The Nike ACG "Chamo Camo" collection will be available to purchase starting July 29 on the <a href="https://www.nike.com" rel="noopener" target="_blank">Nike website</a> and select retailers.</p><p>In other news, <a href="https://hypebae.com/2026/7/adidas-originals-sport-tate-mcrae-emilia-mernes-harper-murray-activewear-where-to-buy/" rel="noopener" target="_blank">Tate McRae is the face of adidas'</a> new Originals Sport collection.</p><p><a href="https://hypebae.com/2026/7/nike-acg-chamo-camo-collection-chamonix-france-gorpcore-trail-where-to-buy" title="Nike ACG Heads to the French Alps for Terrain-Inspired &quot;Chamo Camo&quot; Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebae</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=81113" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebae_RSS_300x250_Rectangle&sz=300x250&c=81113" />    </a></p>]]></content:encoded>
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