adidas Originals and Pharrell Williams are back to update one of their most sought-after footwear franchises. Expanding on Williams' creative platform, VIRGINIA, the ongoing partnership is officially dropping a brand-new "Tan" colorway for the iconic VIRGINIA Adistar Jellyfish.

The latest release balances an understated, monochromatic tan hue with the silhouette's unmistakable, bold architecture. Placing a renewed emphasis on striking proportions, the futuristic sneaker pairs an engineered mesh upper and sculptural cage with a flowing midsole inspired by the fluid movement of a jellyfish. To further elevate its statement-making identity, the pair features signature glow-in-the-dark detailing that lights up after dark.

Designed as a bridge between fashion, design, music, and community, the VIRGINIA platform continues to push the boundaries of luxury footwear by reinterpreting adidas heritage through a lens of curiosity and bold innovation. Whether paired with neutral streetwear fits or styled as a futuristic focal point, this understated iteration brings a fresh, elevated look to the lineup.

The VIRGINIA Adistar Jellyfish in "Tan" officially launches globally on August 22 via the adidas CONFIRMED app and at select retailers worldwide. Signups officially open on August 17, 2026, so be sure to get your entries in early before they sell out.

In other news, Lacoste dropped a new tennis-inspired sneaker.

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Get in Simmers, we're going shopping. Dust off your pink velour tracksuits because iconic teen cinema is officially invading The Sims universe. The Sims 4 is serving up double the nostalgia and twice the fun with two massive Create-a-Sim drops: The Mean Girls Capsule Kit and The Clueless Capsule Kit.

First up, the Mean Girls Capsule Kit is finally making “fetch” happen. Designed to transform your Sims into high school royalty, the Y2K-heavy collection lets you mix and match the ultimate North Shore High aesthetics. Head-turning miniskirt and sweater pairings straight from the movie, festive Christmas-inspired outfits ready for a full "Jingle Bell Rock" routine, and official Mathletes jackets for the geniuses out there.

If '90s chic is more your vibe, the Clueless Capsule Kit is here to cure anyone who is ensemble-y challenged. Channeling Cher Horowitz’s legendary Beverly Hills wardrobe, the pack features that unforgettable yellow plaid skirt suit, layered preppy tops, sleek button-front skirts, and nostalgic workout sets.

Whether you're recreating the Burn Book or making over your entire neighborhood, these new kits bring timeless pop-culture style straight to your digital closet.

The kits will be available to purchase via Electronic Arts starting August 27.

In other news, TwoJeys and Peggy Gou dropped a collaboration.

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Mary Janes have made their way into the mountains. Madhappy and KEEN are putting their spin on the unlikely footwear crossover, teaming up to rework KEEN's archival Malibu silhouette.

Originally introduced in 2006, the all-terrain Mary Jane gets a playful update courtesy of Madhappy, bringing the LA label's signature approach to the outdoors into the mix. The collaboration arrives in two plaid colorways, "Grass" and "Rose," combining ripstop nylon and suede uppers with reflective webbing for a technical edge.

Underfoot, the silhouette retains KEEN's Wasatch Crest tooling, balancing its nostalgic outdoors DNA with the more fashion-forward appeal of the Mary Jane. The collaboration lands at a particularly timely moment for the style, as Mary Janes continue to shed their schoolgirl associations and outdoor-inspired footwear becomes increasingly embedded in everyday wardrobes. Think less hiking boot, more city-to-trail styling.

The collaboration is now available via the Madhappy and KEEN websites.

In other news, Maura Higgins is the face of GUESS' latest bag campaign.

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A decade after launching, Milk Makeup isn't rebranding — it's reinventing. Born in downtown New York City, the brand was once a symbol of 2010s beauty, when everyday chaos settled into real routines. Now, with consumer awareness on the rise and an endless list of new brands attempting to outlast the algorithm, Milk is going back to what works.

The editorial aesthetic and on-the-go philosophy that Milk Makeup emerged from sits at the center of its biggest drop of the year. In addition to a complete relaunch of the brand's hero Sticks collection, Milk is also introducing Line + Fill, a new lip innovation that's said to combine the precision of a liner with the payoff of a lipstick. For co-founder Zanna Roberts Rassi, the launch isn't just a packaging refresh, it's a complete reworking of the brand's most loved category. Above all else, Milk is emphasizing that its DNA hasn't budged — rather, it's evolving to better suit the needs of modern makeup fans.

The full rollout arrives just in time for Milk's 10-year anniversary. Alongside the updated Sticks, Line + Fill expands the brand's ethos of high-performing products built for busy schedules. Available in ten versatile shades, the multi-use product is formulated to be creamy and matte, with ceramides, aloe vera, raspberry seed oil and avocado oil working over time to keep lips hydrated. The rest of the Stick lineup gets an equally significant upgrade, powered by hyaluronic acid alongside jojoba seed oil, pomegranate flower extract and ceramides for a formula that hydrates as much as it colors. The reintroduced range includes a bronzing stick, a cool-toned contour stick, a multitasking lip-and-cheek stick and a new blurred-finish counterpart and a glow-focused highlighter stick rounding out the reimagined collection.

Since Sticks helped establish Milk Makeup's identity from the start, bringing the products back in an expanded form serves as a major milestone. For early adopters of the brand, Milk's new era might look a little different, but it's far from a departure. In an industry overflowing with new launches and discontinuations, the brand is yet again reminding us of why it started in the first place: to make products that work as fast as we do — no matter if we're crammed in a cab on the way there or have hours set aside to get ready.

Ahead, we speak to co-founder Zanna Roberts Rassi about relaunching the cult-favorite Sticks lineup and an upcoming film inspired by Milk's new era.

On Dreaming up the New Launch

Sticks have basically been with Milk Makeup since day one, we're talking ten years ago. We're proud to be one of the OGs who helped put the whole category on the map, but this time around we wanted to reinvent it. There was so much room for Sticks to work harder. So, we went back to the drawing board. The new formulas had to hit this impossible sweet spot — creamy enough to actually blend, pigmented enough to show up and durable enough to last. Everything had to layer without dragging makeup underneath, which is a much taller order than it sounds. It took us a full year to crack that balance, but we got there.

Milk Makeup has always been about [being fast and lasting], and Line + Fill takes that same utility to lips. It's a liner, a contour and an all-over lip color in one, with a creamy matte formula that lets you define, fill, or both. Even the new campaign leans into this. You see the products living inside your actual day — fast-paced, in motion, very New York at its core.

On Reimagining the Cult-Favorite Sticks Lineup

This isn't a packaging refresh, it's a full retool. We rethought how the whole family looks, feels and performs. A few highlights: the size went from 6 grams to 8 grams per Stick, so that's 33% more product. The bullet is dome-shaped now, so you get a smoother, more controlled swipe instead of that flat drag. Caps are color-matched so you're not digging through your bag playing shade roulette. Plus, there's a click closure now, a small detail, but when something lives in your tote for years, that click matters. Formula-wise, it's next level. You feel it the second you swipe it on — super creamy and blends like a dream. We upped the pigment and added ingredients that lock it in for eight hours.

On What Fans of the Original Sticks Can Look Forward To

We went from 24 Sticks to 32, so there's a ton more to choose from. But the big one is Blur: eight brand-new shades in a soft-focus matte finish. Think diffused, no hard edges, just a haze of color that works on cheeks and lips. One Stick, a couple of swipes, and you've got a whole look, somewhere in between no-makeup-makeup and full glam. It's matte, but not flat or powdery — it moves and feels alive. Formula-wise this is peak Milk, real pigment payoff without giving up that skincare-first feel, and it actually lasts.

On How the Brand Has Evolved

Milk was born inside Milk Studios in downtown NYC — a real, living, working space full of creative energy, not a marketing boardroom. It came out of genuine on-set needs. We'd watch the best MUAs in the world work fast and instinctively — lipstick on cheeks, bronzer as eyeshadow, whatever got the job done in five minutes flat. We wanted to bottle that off-label, no-rules artistry into products anyone could pick up and use, anywhere, anytime. Zero fuss.

That energy is still in everything we make, [from] products and campaigns to videos and copy. It's the spirit of our hometown, and that never changes. What's changed is the execution, not the philosophy. Ten years ago we helped invent the category. Now, we're pushing it to work even harder for a customer who's busier and more discerning than she was a decade ago. The Stick relaunch is proof — same DNA, same one-handed, back-of-the-cab ethos, just leveled up.

On Who Milk Makeup Is For

Milk is for people who like to get shit done. People with places to go, who love makeup but aren't giving it 20 minutes in front of a mirror. No hundred-step tutorial, no instruction manual. Our products aren't precious, and neither are the people who wear them. They just need stuff that keeps up instead of slowing them down. That energy is very New York — fast and always moving, [with] plans changing on the fly. Milk was built to match that: instinctive, in motion, for the creative hustler who exists everywhere, not just here.

I call it the efficient multitasker, because it's just true. Someone who doesn't need a manual for their makeup. Foolproof application, usually without a mirror in sight. That's who we built for on day one, and it's exactly who we're building for now. I've used our Sticks in every corner of the globe, every mode of transport. Function first, fuss never.

On the Future of Milk

A big priority right now is getting back to what makes Milk, Milk. That means reconnecting with our creative community and putting as much energy into building the brand as we do into the product itself. Going back to our NYC roots — utility meets culture, meets cool. We've got a huge new brand film in the works that really brings that vision to life, and I cannot wait for people to see where we're headed.

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Australian brands are having a moment, and we're not the only ones who have noticed it. Scroll through your For You Page or TikTok feed, and you'll be met with a new era of buzzy fashion brands. After indie London labels and summery Spanish brands comes the Aussie era, characterized by seasonless basics, bright colors and plenty of it-girl energy.

As the heatwave across the pond continues, we've rounded up some of our faves to add to your basket this summer. From the creators of everyone's fave bomber jacket, Scarlet & Sam, to the brand turning traditional saris into contemporary fashion statements, Tissa, here's a list of the Aussie fashion brands taking over our feeds right now.

Permanent Vacation

 

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Based in Melbourne's Collingwood neighborhood, Permanent Vacation crafts the kind of touchable, easygoing pieces you'll reach for on repeat. The label skips traditional fashion calendars in favor of ongoing "Projects" filled with ultra-wearable pieces. Best of all, PV stays committed to slow fashion, producing strictly to meet demand with local Melbourne makers.

Scarlet & Sam

 

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Scarlet & Sam was founded in Melbourne in 2021 by Scarlet Robertson and has since become an integral part of Australia's it-girl fashion scene. Known for its viral Capsule Bomber silhouette alongside classic styles like the Juicy Wedge and Scrunched Tee, it fuses timeless basics with contemporary details and a unique twist.

Other Normal

 

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Melbourne's Other Normal was founded back in 2023. Its signature pieces include the viral Low-Rise Pant (and now capri) along with its brightly colored selection of v-neck tanks that you'll no doubt be seeing all over your feeds after this. Taking inspiration from cult '90s silhouettes like yoga pants, three-quarter sleeves and capris, it's your go-to for all things nostalgic.

Blanch

 

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Blanch was born in Western Australia. Its pieces are created by a small team in Indonesia, in small batches. Favoring a low-waste approach, the brand offers a range of minimal styles in bright colors, favoring long-term wear over excessive consumption. Fan favorites include the Stella Tee and Lucy Tank, in shades like "glacier" and "chilli."

Mode Mischief

 

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Mode Mischief Studios was founded in Melbourne in 2021 by Mia Zotos. It's since become one of Australia's biggest fashion brands, opening pop-ups in Melbourne, Sydney, New York and Los Angeles. Bestsellers include the Amber Dress, the Mimi Cropped Top and the Costes Midi Skirt.

Roc Boots

 

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Roc Boots is one of Australia's oldest and best labels, founded back in 1990. Based in Sydney, the brand takes inspiration from its love of music and street style, and pairs premium full-grain leather with contemporary silhouettes. Most recently, Roc's Kimchi flip flops and Kinetic slides have become its most popular styles, with classics like the Racer and Ridge not far behind.

Rashi World

 

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Rashi World is a new swimwear label that launched earlier this year, focusing on prioritizing skin health and conscious design. Its debut collection launched back in April and is crafted from Econyl, a sun-safe, sustainable nylon made from recycled fishing nets and ocean waste. Each piece offers UPF coverage, making it a pretty unique offering compared to its counterparts.

Tissa

 

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Tissa was founded in 2026 by Minuri and Naomi, two Sri Lankan women growing up in Australia. The brand focuses on creating modern iterations of the traditional saree, pairing it with vibrant prints and colorways. Tapping into cultural designs and silhouettes, Tissa designs for the modern woman who wants to celebrate her heritage.

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GUESS is putting the Allegra bag in the spotlight with "ALLEGRA SHOWS OFF," a new campaign starring British TV personality Maura Higgins. Inspired by the glamor of a vintage roadster, the campaign sees Higgins take over a stripped-back studio filled with hard lighting, sculptural silhouettes and high-gloss styling. The result is a cinematic take on the Allegra, positioning the bag as more than an accessory.

At the heart of the collection is the balance between form, feel and function. The Allegra's signature winged silhouette and precise pleating bring a structured edge, while soft faux suede, polished hardware and a retro bronze G logo add tactile details. Designed for everyday movement, the range includes Tote, Satchel and Shoulder Bag styles finished with knotted laces.

The new campaign feels right at home with Higgins, whose self-assured energy mirrors the Allegra's unapologetic attitude. With her profile continuing to rise, including an upcoming appearance on Dancing with the Stars, the presenter brings plenty of star power to the campaign.

Head to the brand's website to get your hands on one of the bags.

In other news, check out TwoJeys' new collaboration with Peggy Gou.

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Swimwear has officially left the pool. As bikinis get styled with low-slung skirts and swimsuits double up as bodysuits, the line between beachwear and ready-to-wear is becoming increasingly blurred.

Enter British luxury swimwear label nounou, which is making a case for keeping your swim pieces in rotation long after the beach day ends. Designed with the polish of clothing, the brand's latest styles are made to work as part of a full holiday wardrobe and beyond.

The collection includes the Coco and Zoe silhouettes, crafted from Italian double-layered jersey with a soft, lingerie-inspired feel, alongside breathable cotton styles including the Jacquetta and Xanthe. Designed with versatility in mind, the pieces can easily be styled with everything from baggy jeans to slinky skirts.

Adding a jewelry-like finish is nounou's signature seashell clasp, created in collaboration with British jeweler Jessica McCormack. Equal parts playful and polished, the detail transforms a practical fastening into a statement accessory. With its mix of considered materials, elevated detailing and easy-to-style silhouettes, nounou is making a strong case for treating swimwear less like something you only pack for the beach, and more like another category in your wardrobe.

Head to the brand's website to shop the lineup.

In other news, check out TwoJeys' new collaboration with Peggy Gou.

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Australian activewear label ECHT is stepping outside the gym and into the wild with the launch of its new gorpcore-inspired line, Nova Trek. Blending functional outdoor gear with sleek streetwear, the collection delivers a fresh, utilitarian edge to athleisure.

Set against an alpine-painted backdrop and sandy trail set, the campaign showcases how technical outerwear can easily double as everyday fashion. Key standout pieces focus on practical layering and relaxed silhouettes, designed to handle unpredictable weather while keeping fits effortlessly cool.

Highlights from the drop include matching lightweight windbreaker jackets and piping-detailed track pants featuring white accent lines for a retro athletic feel. For transitional weather, the range offers plush cream fleece zip-ups with high collars, alongside technical cropped utility vests equipped with front ties and multiple tactical pockets. The line also leans into modern trends with knee-length black cargo shorts paired with built-in webbed belts, styled alongside chunky trail sneakers and futuristic dark sunnies.

By masterfully mixing functional outdoor elements with feminine, body-skimming cuts like cropped tank tops and fitted base layers, ECHT offers a balanced uniform for city wanderers and trail lovers alike.

The ECHT Nova Trek collection will be available to purchase starting September 2 on the ECHT website.

In other news, lululemon launched its Fall 2026 running collection.

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Get your wishlists ready: the ultimate trendsetter is at it again. Global pop icon and street style muse JENNIE is officially leveling up her partnership with adidas, teasing a highly-anticipated collaborative collection that merges classic sportswear with her signature style.

Known for making anything she wears an instant viral obsession, JENNIE's latest vision turns everyday athletic staples into the perfect wardrobe essentials. The line was teased in a short video, featuring the pop star dancing in stirrup socks, micro shorts and one of adidas' classic track jackets. There isn't much to go off of, but the collection is clearly leaning into fashion's current obsession with dance and ballerina-off-duty looks.

Going off of her own personal aesthetic and the nature of adidas' celebrity collaborations of the past, we can expect an array of tailored track jackets, chic, oversized trousers, and elevated sets. The video was just a quick teaser, but a palette of muted colors and vintage-inspired neutrals with contrasting, dark accents might be the direction this partnership is going in.

The new JENNIE x adidas Originals collection is set to launch globally on September 1 via the adidas website and select retailers.

In other news, TWICE's MOMO fronted Onitsuka Tiger's newest campaign.

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The tenniscore aesthetic is getting a major upgrade ahead of the US Open, and Lacoste is serving up the perfect Grand Slam footwear. Building on the buzz of the Arthur Fils–fronted Slam Break Premium, the heritage brand is back with the a new silhouette: the Slam Break.

The sneaker seamlessly blends retro court codes with modern street style, arriving in two chic iterations catered to every occasion: a refined leather version that is sleek and timeless, pairing fresh whites and creams with vibrant grass-green accents on the sole, as well as a tactile textile option featuring a relaxed ripstop mesh upper accented with suede overlays, metal eyelets and rich chocolate brown hues for a modern twist.

Lacoste didn't sacrifice comfort for style, either. Built with archived 2000s tech — specifically their pioneering Absorption De Shock midsole foam — alongside a TPU heel counter and a snug stretch knit lining, these kicks promise all-day support.

The Lacoste Slam Break is available to purchase now on the Lacoste website and select global retailers.

In other news, Noir Kei Ninomiya dropped a rose-covered PUMA Speedcat collaboration.

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Gap Beauty is stepping back into its fragrance era, relaunching its cult-favorite '90s scent collection as five new Eau de Parfums. Originally launched back in 1994, the perfumes are getting a full refresh for a generation that "treats scent less like a single signature and more like a rotating wardrobe." According to the brand, each formula is built to represent its own mood, with all five designed to be worn solo or layered together.

The lineup includes four returning favorites alongside one new addition. "Dream" leans warm and woody with Italian bergamot, jasmine and cedarwood, while "Grass" stays light and clean with green mandarin, matcha and Virginia cedar. "Heaven" goes softer and more sensual, built around a proprietary amber note brightened by pear and Madagascar vanilla, and "Om" offers a deeper, earthier option with ginger, sandalwood and cedar. Rounding out the set is the newcomer, "Harmony," a brighter, more playful blend of apricot nectar, gardenia and amber.

The relaunch comes with a new campaign, "Wear What You Feel," fronted by actor Victoria Pedretti, who brings her signature emotional depth to a series of portraits meant to capture each scent as its own distinct feeling.

The fragrances retail for $20 USD for 10 ml and $52 USD for 50 ml, and are available for purchase on the brand's website.

In other news, YSL Beauty and Dua Lipa unveiled "Libre Santal Couture."

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Independent French lingerie house Chantelle is celebrating a massive milestone as the label turns 150 years old. To mark a century and a half of fitting women, the family-owned brand is rolling out two exclusive underwear designs that honor its archival heritage while serving serious modern luxury.

The anniversary capsule splits its focus between classic Parisian glamor and everyday comfort. First up is the Champs Élysées Balconette Bra, which arrives in a deep black colorway covered in intricate embroidery. You can pair this statement bra with matching shorts or a fluid chemise.

On the flip side of the drop, the brand is giving its award-winning seamless tech a festive spin with the SOFTSTRETCH Anniversary Set. Drenched in a midnight hue, this duo includes a padded bralette and briefs featuring a custom repeating monogram of the signature Chantelle logo.

Head to the John Lewis website to shop the collection.

In other news, check out Madhappy's latest collaboration with FREECITY.

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Free People is kicking off the new season with WILLOW, tapping the musician, actor and creative for its Fall 2026 campaign. Photographed by Zoey Grossman, the images capture WILLOW through a series of intimate portraits and video moments, bringing her signature blend of music, fashion and individuality into the Free People universe. And this isn't just a campaign cameo, WILLOW was involved in styling and selecting the looks, drawing directly from her personal aesthetic.

The partnership also extends beyond fashion. Ahead of the campaign, Free People supported WILLOW's latest music, collaborating on the performance video for "The Thread" and hosting a listening party at New York's Public Records to celebrate the album's release.

The resulting collection leans into the label's signature bohemian sensibility, with romantic lace and delicate textures contrasted against structured plaids and fresh takes on bottoms. Unexpected proportions and versatile styling add a little edge, creating pieces designed to be mixed, layered and made your own.

"I've loved Free People for a very long time," shared WILLOW. "The idea of Free People is woven into the idea of the free human spirit, and that's something I've always connected with, so it felt really natural to bring that energy into this campaign."

The WILLOW x Free People campaign is now live; head to the brand's website to shop the lineup.

In other news, check out Miss Sixty's latest surreal campaign.

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Miss Sixty is diving headfirst into vintage glamor for Fall 2026, with a new editorial that embraces maximalism. Inspired by the graphic sensuality of Guy Bourdin, the sun-soaked imagery of Jean-Daniel Lorieux and the playful posing of '60s beach movies, the campaign reimagines classic nautical codes through a distinctly surreal lens. Shot by Miroslav Kovalenko, the imagery plays with collage, drawings and AI-generated elements, creating a dreamscape of impossible shadows, glossy skin and technicolor hues.

The editorial unfolds in two chapters. First comes the Pirate and Sailor, posing against a surreal poolside backdrop filled with unexpected objects and theatrical compositions. Then, the story shifts to a solitary Mermaid, washed ashore and wandering through a deserted beach house.

Across both worlds, Miss Sixty's signature denim and fashion-forward silhouettes meet a cinematic sense of fantasy. The result is intentionally strange, glamorous and a bit camp, with the model taking on the role of an untouchable '80s heroine, before transforming into a mysterious creature exploring the remnants of human life.

Consider it a love letter to fashion image-making, when not everything has to make sense. Head to the brand's website for more.

In other news, Kylie Jenner's KHY is dropping its first shoe collection.

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YSL Beauty is yet again expanding its "Libre" collection with "Libre Santal Couture," the line's first floral woody Eau de Parfum. Global ambassador Dua Lipa fronts the new campaign, shot in the South African desert under director Romain Wygas, built around the warm sandalwood accord that gives Libre's floral profile more depth.

"Libre has always been about subverting a classic fougère into a feminine fragrance. With Santal Couture, the challenge was to turn a masculine woody facet into a feminine signature. We worked on enveloping the sensual facets of the sandalwood with the feminine heart of Libre. The result is intensely velvety, sensual and addictive," perfumers Anne Flipo and Carlos Benaïm say in a press release. For the campaign, Lipa embodies the feminine yet sensual nature of the Libre woman, set to her own cover of Aretha Franklin's "Think."

 

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The scent pairs vibrant French lavender with a sensual orange blossom accord, developed using both Moroccan orange blossom absolute and Headspace technology to capture the scent of orange flowers grown in YSL Beauty's Ourika Community Gardens, grounded by sustainably sourced New Caledonian sandalwood.

"Libre Santal Couture" retails for $155 USD and is available for purchase on the brand's website.

In other news, Pat McGrath released the Backstage Artistry Collection.

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Swiss sportswear brand On has reunited with creative visionary FKA twigs to present "Unwind," a unique kinetic sound bath hosted at Seoul’s Oil Tank Culture Park. The immersive experience served as a masterclass in restorative movement and sound, intentionally designed to explore the art of relaxation.

During the event, FKA twigs led attendees through a bespoke sequence of restorative poses while interacting live with textural materials on stage—including coal, pebbles and water. These raw elements were transformed into multi-layered soundscapes and broadcasted through a custom 54-speaker spatial audio system, surrounding guests in one-of-a-kind aural imprints.

The event celebrated the upcoming launch of On and FKA twigs’ second capsule collection, which focuses specifically on post-performance restoration and recovery. Building on On’s commitment to premium innovation and high-performance design, the upcoming range balances technical wear with a mindful, restorative aesthetic inspired by the artist’s holistic approach to movement.

The On x FKA twigs Fall/Winter 2026 collection is set to officially drop on August 27. Fans can find the new line via the On website and select global retailers.

In other news, TWICE's MOMO fronted Onitsuka Tiger's new Campaign.

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Japanese footwear powerhouse Onitsuka Tiger has officially unveiled its brand-new DENIVITA campaign visuals, tapping global K-pop icon and brand ambassador MOMO of TWICE to bring the collection to life. Blending the words "DENIM" and "VITA," the range reflects the label’s vision to inspire vibrant, energetic living through everyday denim pieces.

Starring in the new campaign film and visuals across social media, MOMO showcases a vintage-inspired lineup that bridges heritage, craftsmanship and contemporary streetwear. Key standout pieces include black denim made in Japan, hand-printed T-shirts individually crafted by artisans and a soft, lilac over-dyed drawstring look.

The full selection mixes edgy streetwear with sleek footwear, featuring jackets, T-shirts, oversized pants and more in a dreamy color palette filled with beautiful shades of purple, green and blue alongside Japanese denim.

The footwear is where the collection comes to life, of course. The DENIVITA collection features updates to some of Onitsuka Tiger's most beloved silhouettes, including the MEXICO 66 SQUARE BOOTS, MEXICO 66 SQUARE, MUDELLE and the MEXICO 66 SEREZA.

Embodying Onitsuka Tiger’s pursuit of "new luxury" through hidden technological innovation and meticulous Japanese craftsmanship, MOMO effortlessly elevates the collection with her signature cool-girl aesthetic.

The DENIVITA collection will be available to purchase soon on the Onitsuka Tiger website and select retailers.

In other news, Noir Kei Ninomiya and PUMA unveiled their new Speedcat collaboration.

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At just 20 years old, Bella Kay is turning the most complicated parts of growing up into emotionally charged pop anthems. The Texas-born singer-songwriter has quickly become one of 2026's most exciting emerging voices, connecting with a generation of listeners through her unfiltered lyrics about heartbreak, self-discovery and the messy realities of youth.

Blending hazy alternative pop production with a hauntingly intimate vocal style, Kay's music feels like a late-night conversation with a close friend, honest and deeply vulnerable. After breaking out with viral ballad "The Sick," which has amassed over 220 million streams, Kay's rise has continued with her debut album My Reckless Abandon, a reflective record exploring the highs, lows and moments of uncertainty that come with finding yourself.

Executive produced by Idarose, the album captures Kay's journey towards self-acceptance, transforming past mistakes and emotional chaos into moments of catharsis. From the introspective "i deserve better" to fan-favorite "iloveitiloveitiloveit," Kay's songwriting proves that vulnerability can be a powerful form of connection.

With sold-out headline shows under her belt and upcoming tour dates supporting Noah Kahan and Gracie Abrams, Kay is stepping into an era defined by growth, honesty and a rapidly expanding global fanbase.

Ahead, we caught up with Bella Kay to discuss her debut album, finding confidence in vulnerability and creating music that makes listeners feel understood (and her love of Nando's). Read on for the full interview.

Can you tell us a bit about yourself and how you got into music? 

I started getting into music when I was really young. I would always listen to it nonstop, and eventually I picked up a guitar and got really into the songwriting aspect.

How would you describe your sound? 

Indie pop, with lots of acoustic guitars, synths and some rock elements.

You're touring with Noah Kahan and also Gracie Abrams later this year. How did these opportunities come about? What were you feeling at the time?

One day I just got a call and obviously said yes [laughs]. I was so excited to get the news on both, especially because I'm truly a fan of both artists and can't believe they think I'm cool enough to open for them.

Who would be your dream artist to collaborate with?

Definitely Rihanna. Heavy on the dream aspect, but she's my favorite artist of all time. So, even if I got to meet her, I'd flip.

You've just released your debut album. What's the mood of the album? What do you want people to take away from the music?

The mood is definitely recklessness. But I think it's really about making decisions that are bad for you and how that affects someone's life. I want people to take away that it's ok to be a mess; you can be imperfect and still deserve better.

Your lyrics are super confessional and candidly talk about mistakes. How do you deal with things going wrong in life? 

A lot of my favorite parts of life are born from things that went wrong. I think you have to remember that everything happens for a reason, and if you have a positive mindset and a string of goals, you can literally do anything.

What advice would you give to someone going through it right now?

What happens next is up to you. Lean on the people around you, but also lean on yourself. You're stronger than you think.

It seems like your teenage years influence a lot of your writing. Do you have any specific memories you pull from that have influenced some of your songs?

I just turned 20, so I think a lot of my writing naturally lent itself to what I was experiencing at the time. I tend to write in the present and sometimes lean on things that happened to me in the past.

A lot of your fan base is in the UK. Do you feel like you resonate with British culture? 

Ha! I don't know if I resonate with the culture, but I love my fan base in the UK, and Nando's!

What's next and what can we expect from you in the future?

I would tell you if I knew, sorry. The Bella Kay mentality is to figure it out at the last second, but expect more songs, probably. That's a safe bet.

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