All of Your Favorite Artists Are in Vans’ Spring 2026 Campaign
Featuring SZA, Hayley Williams, Travis Barker and more.
Vans’ Spring 2026 campaign is here, and it looks like our dream festival lineup. Centered around the brand’s iconic Authentic sneaker, the “Off The Wall” campaign is a celebration of Vans’ slogan, the sneaker’s roots and what it represents 60 years later. Featuring a host of musicians that embody the Off the Wall spirit, from SZA and Hayley Williams to Franz Lyons, Vans is celebrating its diamond anniversary in style.
The campaign was shot by photographer Rosie Marks, capturing the Off The Wall essence of each celebrity. The classic sneaker takes center stage, of course, with all its different colorways and patterns reflecting the personality of its wearer. The brand’s signature checkerboard and color-blocked styles arrive alongside floral patterns on electric backgrounds.
Born in 1966, the Authentic sneaker is rooted in California skate and surf culture, becoming a hallmark of youth, creativity and uniqueness over the past six decades. To pay homage to the culture around the shoe, skateboarders Lizzie Armanto and T-Funk join the acclaimed artists for the campaign.
The Vans Authentic Pack will be available to purchase starting March 12 on the Vans website and select retailers, with additional colorways arriving in April.
In other news, Nike is dropping a sportswear-inspired women’s sneaker collection.
