Timeless designs breaking down the norms of formal wear.
The brand taps actor Charlize Theron to front the campaign.
Taking over billboards in NYC and LA.
With a campaign featuring Sonic Youth’s Kim Gordon and her daughter Coco Moore.
Revealed shortly after the Danish brand’s SS23 show at Copenhagen Fashion Week .
In five muted colors.
POV: You’re a Stockholmer and the sun comes out for 0.5 seconds.
The brand also tapped model Imaan Hammam to frontline the campaign.
Mark your calendars.
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