Fashion

LUAR Is Dropping a Limited-Edition Colorway of Its Ana Bag for One Day Only

Mark your calendars.

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508 Hypes

LUAR Is Dropping a Limited-Edition Colorway of Its Ana Bag for One Day Only

Mark your calendars.

One of New York‘s buzziest fashion labels, LUAR is dropping a new colorway of its popular Ana Bag. Arriving in orange pony hair, the limited-edition purse is set to release in a pop-up location for one day only.

Ahead of the anticipated release, the brand has launched a tongue-in-cheek campaign highlighting the orange Ana Bag, which is digitally embedded into a video of Prada‘s store in Marfa, Texas. While the visuals are captured at this location, LUAR will actually be releasing the handbag at an undisclosed location in NYC on August 9. The address will be revealed a day prior.

The latest LUAR campaign is all about questioning reality and pays homage to Prada and Elmgreen & Dragset, with special effects leading fans to believe that the Ana Bag is displayed in the Marfa store.

Peep the campaign above and below and mark your calendars to get your hands on the orange LUAR Ana Bag on August 9.

 

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