Beauty

Tory Burch’s ”Essence of Dreams” Collection Evokes Inspiration and Creativity

The brand also tapped model Imaan Hammam to frontline the campaign.

By
5,706 Hypes

Tory Burch’s ”Essence of Dreams” Collection Evokes Inspiration and Creativity

The brand also tapped model Imaan Hammam to frontline the campaign.

Tory Burch has released a new perfume collection, reemerging back into fragrance.

The “Essence of Dreams” five-piece collection was cultivated in collaboration with Shiseido‘s world-leading perfumers. The team was able to mirror Burch’s approach to perfume through her design philosophy featuring reimagined classics and unexpected contrasts. The scent is formulated with quality botanicals and essential oils. In the collection, each scent is blended with fresh, nature-inspired notes ranging from heady and enchanting to vibrant and refreshing.

Each fragrance is connected to a dream and a feeling: “Divine Moon” is for peace, “Electric Sky” is for freedom, “Mystic Geranium” is for joy, “Cosmic Wood” is for magic and “Sublime Rose” is for love. The wearer is encouraged to make the scents their own—to mix, layer and imbue them with their own dreams and intentions. “I have always been fascinated by scents—the way they can connect us to memories and inspire emotions,” Burch says in a press release. “I wanted to create beautiful, uplifting fragrances that remind us to follow our dreams and imagine a world of endless possibilities.”

To celebrate the release of the collection. Burch tapped a team of creatives to front the visuals for the collection, which featured model Imaan Hammam. Concepted by Atelier Franck Durand and filmed by Oliver Hadlee Pearch, the “Essence of Dreams” campaign is an ode to shared dreams and imagination.

We were able to ask Imaan Hammam her thoughts on being a muse for the collection and what her favorite scents were. Keep reading on for more.

What does it mean to you to be a muse for Tory Burch’s new Essence of Dreams fragrance campaign?

It’s an absolute honor to be one of the ambassadors for Essence of Dreams. Tory Burch is someone that has broken so many barriers and someone I really look up to. To be the face of her new perfume collection is honestly very amazing. I think it’s so cool because I have a personal story with Tory Burch. You know my first fashion week was walking her shows when I was 16 and I’ve been using her perfume from when I was a teenager. To now be the face of it is honestly a very proud moment for me. I think it’s so cool how she’s also someone that really stands for a lot and helps women around the world; I think that’s really her guiding principle.

Do you have any favorite scents in the collection?

Having five different scents, I think this collection is so amazing because you can really pick and choose. Honestly for me, all the fragrances are amazing and like I said before, it’s so great that you can layer them and mix and match. But I would say, if I had a favorite, it would be Electric Sky. It’s very vibrant. It’s a mix of cactus flower, lavender and wood. The essence of this particular scent is freedom. I think that word really relates to me a lot because at age 16, I had this big opportunity to move to New York and pursue my career. To have that support from my family and my mom was just so rewarding. I get really emotional thinking of it because I think it’s so beautiful that my mom has always supported me. She would say, “Hey listen, if this is your dream, I want you to go and get the most out of it”. So this particular scent gives me those memories of being this young girl full of dreams and being able to get on a flight and go to New York to explore this dream.

The Tory Burch “Essence of Dreams” collection retails for $125 USD per 90 mL bottle and $90 USD per 50mL bottle and can be purchased via the brand’s website.

 

View this post on Instagram

 

A post shared by Tory Burch (@toryburch)

This interview has been condensed and edited for clarity.

Read Full Article
Share this article

What to Read Next

Byredo Introduces "Vanille Antique," an Extension of the "Night Veils" Collection
Beauty

Byredo Introduces "Vanille Antique," an Extension of the "Night Veils" Collection

A scent dedicated to the beauty of the night.
3,450 Hypes

Victoria's Secret Launches New Bombshell Perfume, Sundrenched
Beauty

Victoria's Secret Launches New Bombshell Perfume, Sundrenched

Infused with notes of sunset coral peony, guava blossom and warm sands.
1,695 Hypes

Sustainable Brand Haeckels Revives the Scents of Extinct Florals for New Perfume
Beauty

Sustainable Brand Haeckels Revives the Scents of Extinct Florals for New Perfume

Collaborating with CSM Student Tetsuo Lin to create a new future for fragrances.
1,699 Hypes


Gen Z Perfume Brand DedCool Enters Sephora With Two New Categories: Air Freshener and Laundry Detergent
Beauty

Gen Z Perfume Brand DedCool Enters Sephora With Two New Categories: Air Freshener and Laundry Detergent

The brand re-enters retail making iconic moves.
1,394 Hypes

Goodhood Taps KINTO For Special Edition Travel Tumbler
Art & Design

Goodhood Taps KINTO For Special Edition Travel Tumbler

Available in two clean colorways.
781 Hypes

Kylie Jenner Takes Notes From Barbie in Her Latest Pink Fashion Moment
Fashion

Kylie Jenner Takes Notes From Barbie in Her Latest Pink Fashion Moment

Take a look at the one-of-a-kind vintage piece.
3,818 Hypes

Take a Closer Look at CHANEL's Pre-Fall/Winter Sneaker Collection
Footwear

Take a Closer Look at CHANEL's Pre-Fall/Winter Sneaker Collection

What Coco would wear on the treadmill.
1,982 Hypes

Hugo Boss Is Now Providing a Virtual Reality Try-On Service
Fashion

Hugo Boss Is Now Providing a Virtual Reality Try-On Service

Users can virtually experiment with layering, tucking in and be able to see the transparency of garments.
2,243 Hypes

Raf Simons Tapped to Design the New York City Ballet's Costumes
Fashion

Raf Simons Tapped to Design the New York City Ballet's Costumes

Joining Alejandro Gómez Palomo and Giles Deacon.
729 Hypes

Emma Mulholland on Holiday x Vans Release Collaborative Footwear and Apparel
Footwear

Emma Mulholland on Holiday x Vans Release Collaborative Footwear and Apparel

Featuring the Slip-On, Old Skool, Sk8-Hi and more.
3,534 Hypes

'The White Lotus' Set to Return With Second Season
Film & TV

'The White Lotus' Set to Return With Second Season

Featuring an all-new cast.
1,959 Hypes

Snoop Dogg's BTS Collaboration Is Finally Here
Music

Snoop Dogg's BTS Collaboration Is Finally Here

A track titled “Bad Decisions” by benny blanco.
6,991 Hypes

UNO Collabs With Takashi Murakami for Latest Artiste Series Launch
Art & Design

UNO Collabs With Takashi Murakami for Latest Artiste Series Launch

Featuring some of the artist’s most recognizable illustrations.
18,035 Hypes

Yoon Officially Announces AMBUSH x Nike Air Adjust Force Collab
Footwear

Yoon Officially Announces AMBUSH x Nike Air Adjust Force Collab

Launching later this month.
1,854 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.