In collaboration with long-term collaborator and photographer Chris Rhodes, the campaign has been brought to life through a series of billboards located in cities around the world. Showcasing the collection in its purest form, the campaign reimagines standout pieces from both the women’s and men’s collections as architectural elements.
Pieces from the collection are blown up into unfathomable proportions, showcasing delicate details like aluminium blade heels, silver spiny brooches and necklaces deeply intertwined with Lapis Lazuli. The campaign spotlights signature Jil Sander pieces like the Cannolo Bag alongside golden mules and black pointed boots.
Designed with the aim of interacting with its surroundings, the billboard campaign seeks to “challenge the way we look at things,” according to the press release.
Check out the FW22 campaign above and while you’re here, have a read of the latest virtual offering from Hugo Boss.