Fashion

Marc Jacobs Launches Vintage Handbags From Its Archives

With a campaign featuring Sonic Youth’s Kim Gordon and her daughter Coco Moore.

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3,249 Hypes

Marc Jacobs Launches Vintage Handbags From Its Archives

With a campaign featuring Sonic Youth’s Kim Gordon and her daughter Coco Moore.

Marc Jacobs is digging deep into its archives, launching M-Archives — a curated range of its vintage handbags dating back to 1981.

The collection features some of the New York designer’s signature styles that are revamped and reintroduced to today’s generation. Selections include the J Marc Shoulder Bags, as well as a re-edition of the Classic Q collection, which are offered in multiple sizes, shapes and colorways.

The launch is accompanied by a campaign shot by Nick Sethi and styled by Malina Joseph Gilchrist, starring Sonic Youth’s Kim Gordon and her daughter Coco Moore. With Gordon having modeled for the brand back in 1998, the visuals celebrate the return of Marc Jacobs’ vintage pieces.

See the campaign imagery above and head over to Marc Jacobs’ website to explore the newly launched M-Archives range.

 

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