DKNY is championing authenticity and freedom of expression with its Fall 2022 “Today I Feel” campaign. The brand has tapped a diverse cast as the faces of its collection, including model and climate activist Quannah Chashinghorse, Olympic fencer Miles Chamley-Watson and singer and activist Julia Cumming.
For many, fashion is its own way of communicating and the brand’s latest campaign celebrates and encourages those who love to wear their feelings. Partnering with the National Alliance on Mental Illness, DKNY’s latest collection also features a limited-edition customizable sweatshirt with the campaign tagline, “Today I Feel” in a proud font. Other collection standouts include luxuriously soft knits, vegan leather dresses and fall-ready plaid outerwear.
The limited-edition sweatshirt retails for $130 USD and is ready to pre-order on DKNY’s website. The piece will be available to purchase at select retailers on September 6.
The dynamic campaign was shot by photographer Sam Rock with New York City serving as an iconic backdrop. Watch the campaign below.