We speak with the founder of the tongue-in-cheek jewelry brand to discuss her rise to success, customs culture and teaming up with Charli XCX and Troye Sivan.
From lip balm holders to mini hair kits, the accessory craze is entering the beauty space.
Every celebrity from Zendaya to Dua Lipa is hopping on board with the viral trend.
Directed and shot by Tyler Mitchell, the digital campaign captures what strong femininity looks and smells like.
For its Cruise 2025 show helmed by Sabato de Sarno.
Hint: Think of the buzziest movie this year.
From couture shows to campaigns, we look back on Gray’s illustrious career so far and unpack what makes her a modern-day muse for so many brands.
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