EADEM

EADEM’s New Lippie Is Finally Making ‘Parisian Chic’ Inclusive
Beauty

EADEM’s New Lippie Is Finally Making ‘Parisian Chic’ Inclusive

The Chouchou lip treatment combines moisture and high-shine color.

You Can Now Pick Up Your Favorite Eadem Products in 261 Sephora Retail Stores
Beauty

You Can Now Pick Up Your Favorite Eadem Products in 261 Sephora Retail Stores

Scoring another win for the BIPOC community.

The Best New Beauty Launches of July 2022
Beauty 

The Best New Beauty Launches of July 2022

Here’s the tea on the best mid-summer product launches.

EADEM's New Cloud Cushion Airy Brightening Moisturizer Targets Dark Spots
Beauty

EADEM's New Cloud Cushion Airy Brightening Moisturizer Targets Dark Spots

Ideal for all skin types.

90 Woman-Owned Brands To Support This Black Friday
Fashion 

90 Woman-Owned Brands To Support This Black Friday

From fashion and footwear, to beauty and sexual wellness.

Our Favorite Beauty Products of June 2021
Beauty 

Our Favorite Beauty Products of June 2021

HYPEBAE editors share what skincare products they’re loving this summer.

EADEM Is a New Beauty Brand for Women of Color, by Women of Color
Beauty

EADEM Is a New Beauty Brand for Women of Color, by Women of Color

The brand just launched its first product, specifically formulated for melanated skin.