You Can Now Pick Up Your Fave Eadem Needs IRL

BIPOC skincare brand Eadem is now available in over 261 brick-and-mortar Sephora stores.

The brand first launched on the DTC side of Sephora in September of 2021 with their cult-favorite Milk Marvel Dark Spot Serum and has since developed a cult following as a BIPOC-founded brand that’s dedicated to the needs of melanated skin. Not only will Eadem be available for IRL grabs in 261 stores, but they will be available in major city locations such as New York, Los Angeles, Chicago and Miami, etching out a huge milestone for the community and the brand itself.

For those not aware, Eadem was born out of a friendship between Marie Kouadio Amouzame and Alice Lin Glover, two women with different skin tones and backgrounds who met while working at Google. What makes Eadem important to the culture of the BIPOC community is that they address melanin-rich skin issues such as hyperpigmentation, dryness and more, keeping all in mind with an emphasis on people of color.

Sephora opened up its world to beauty as a place of discovery and experimentation place for people of all ages and ethnicities. After the success that Eadem had on Sephora’s website, it was time for the next chapter in the brand’s book. Rounds of applause are due.