Eadem's Viral "Le Chouchou" Softening Lip Balm Just Got Even Juicier
Meet “Guava Fresca.”
Eadem‘s fan-favorite “Le ChouChou” Softening Lip Balm is getting a summer refresh with the debut of its newest shade, “Guava Fresca.” The makeup and skincare hybrid delivers a sheer wash of juicy color while deeply nourishing lips, making it the ultimate warm-weather essential.
“Guava Fresca” joins the “Le Chouchou” family and its five other shades, including “Boba Bounce” and “Burnt Malai.” The high-shine lip balm’s formula includes moisturizing and replenishing ingredients like AHAs, enzymes and African mongongo butter, alongside collagen-boosting peptides that exfoliate, plump and hydrate.
When wearing the product, you won’t need to worry about reapplication or stickiness — it stays on for hours without any mess you might get from a gloss. Plus, its tint is buildable, so you can get a more opaque hue with each application.
@eadem.co✨ EXFOLIATE. MOISTURIZE. COLOR. ✨ Take a bite of Guava Fresca Our newest and most requested Le Chouchou shade delivers that perfect pink flush—inspired by nature 🌸 Vibrant, warm, and universally flattering ✨ Available 5.6.25 on the @sephora app, 5.7.25 on eadem.co, sephora.com and in-store @ sephora Join the waitlist at the link in bio ⬆️♬ original sound – EADEM
Eadem’s “Le Chouchou” Softening Lip Balm retails for $24 USD and is available on the brand’s website.
For more beauty news, check out our coverage of Chanel’s Cruise 2025/2026 show.
