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BLACKPINK
Luxury’s flourishing relationship with K-pop continues.
The newest brand ambassador is back with a bang in her first official campaign.
“Music and self-expression are so important to me, so my collaboration with Beats was the perfect fit,” says the K-pop star.
Closing the brand’s 15th anniversary showcase in Capri, Italy.
Featuring a fluffy white unicorn, 11 charms and a campaign shot by Petra Collins.
The new campaign spotlights the brand’s newest ambassador.
Featuring the brand’s iconic denim.
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