BLACKPINK's Lisa Is Nike's Newest Celebrity Brand Ambassador
Joining the Swoosh’s star-studded lineup.
Lisa can do it all: pop sensation, actress, rapper, part-time fashion designer, and now a Nike ambassador. The BLACKPINK singer just signed a long-term contract with the American brand, bringing K-pop and sportswear royalty together. Teasing the new partnership in Paris, Lisa was spotted rocking a pair of Air Max 95s around the city, giving us a taste of what’s to come in the future.
The partnership with Nike is one that sits close to Lisa’s heart. She recalls her younger years, saving up for a pair of Nike Dunks. Now, as a global superstar and one of the biggest names in music, she’s come full circle with the Swoosh.
In a press release, Lisa said “I want to encourage women everywhere to embrace who they are through what they wear.” Already a style icon and inspiration to many, joining forces with Nike allows her to reach a whole new audience through a shared love of movement, streetwear and sport.
The partnership was just announced but the opportunities are endless. Nike is known for releasing some of the best celebrity collaborations across footwear and apparel, and Lisa is a worthy candidate to be on that list. Could a world tour-approved Lisa x Nike collection is coming soon?
In other news, Karol G just joined forces with Reebok.
