Beats Links up With JENNIE for Round Two
Dropping sleek new monochrome headphones.
JENNIE has done it again. The K-pop superstar teamed up with Beats for the second time to drop the Special Edition Onyx Black Headphones, this time arriving alongside an exclusive, unreleased track from the singer.
Building on the insane success of their first collaboration, which completely sold out in under 24 hours, the Beats Solo 4 Jennie is now here in a sleek monochrome colorway. Matching the singer’s uniquely dark aesthetic and elegant style, the headphones are ready to easily slip into your wardrobe. The piece also features two attachable black bows, an UltraPlush ear cushion embellished with symbols inspired by JENNIE’s music and a matching case to top it all off.
Accompanying the drop is a hot new campaign video highlighting the design through a mesmerizing visual journey featuring the superstar. “We always knew my first drop with Beats was just the beginning of the story,” shared JENNIE. “This second chapter truly represents my personal evolution and self-discovery.”
Check out the campaign stills above and listen to a customized Apple Music playlist curated by JENNIE herself and inspired by the launch. The headphones will be available from April 24 via the Apple website.
In other news, check out this Havaianas collaboration with The Devil Wears Prada 2.
